Product Reviews Rated 4.45 out of 5 stars
176 Reviews
Most Helpful Positive Review Great dupe for Milk HydroGrip I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review Isn't long lasting & creases I love the mint melt primer & heard of this new one. I bought it as I finished my mint melt one. This creased does badly under my eyes. Along with that, my makeup did not last long & it was all over my face mask. I'm going back to the mint melt primer. Honestly the mint melt primer is the best. I will stock up on the mint melt one as sadly it's limited edition. I would rather recommended the mint melt primer rather than this one.
Reviewed by 176 customers hate 1
trash from fontana
horrible , its nasty on my skin SKIP
This is the best! 5
Skyler from Knoxville, TN
I absolutely adore this primer! I used it for a wedding and my makeup stayed on for the entire day and did not budge! I have oily / combo skin and it works wonders. Definitely a dupe for higher end primer at a fraction of the cost!
Great Primer! 5
Jess from PA
I picked up this primer a few days ago, & was excited to try it out. I don't typically use primer, but I'm hooked!
This primer is sticky-- I rubbed it between my fingers for about 5 seconds before using my fingers to apply to my face. Waited a full minute before applying my foundation (Covergirl Ageless w/Olay creme) w/ a damp beauty blender. I don't normally use powder, & my makeup is still looking fantastic almost 12 hrs later.
I think a big thing to keep in mind is this is a water based primer, so make sure your foundation is water based too, & you won't have an issue w/ separation.
So good!! 4
sarahli5 from undisclosed
It feels really nice on the skin!! very cool and calming. My makeup sticks flawlessly on this primer.
Amazing 5
S V from United States
I first moisturize my skin, and then give it a few minutes before I apply this primer. It took me a few tries to get the right amount figured out. Too much will mess up the way the foundation lays on your skin. I use the poreless putty primer on top, and it looks amazing. This is the best primer I've ever used, don't be discouraged if it takes you a few tries to figure out the correct amount to use on the face!
Not bad 3
Musicmisha from Colorado
This is a nice primer, but as a long time user of the jelly pop watermelon primer, I would suggest passing on this one and buying the jelly pop one. It's cheaper and they're basically the same thing.
overall pretty good! 4
chrissy from north carolina
I like how this primer is thick and sticky! After letting it set on my fave for 30 seconds my concealer sticks so well to my skin. Overall I really like how my makeup looks with using this primer!
Not for me 1
Vane from Indio
I read great reviews and decided to give it a try. It's very sticky when applying and stays tacky on the skin when applying make up. Other than that it doesn't do anything in terms of longevity, smoothing, brightening, etc. It has no special features other than being overly sticky.
Hard to apply 2
Des from Minnesota
I love how sticky this primer gets. I feel like it helps my makeup last for a long time. I can't get over how thick the consistency is though. It's a bit hard to apply because it's so thick. It's hard to explain lol. I also didn't find it very hydrating.
Amazing product 5
Srecker from St. Louis MO
This primer is amazing. My makeup stays on all day. I'll definitely be purchasing this again.
Excellent 5
Dddd from West Yorkshire
I bought this to try & loved it. My make up stayed put which is great & my skin didn't react which it can do as it is really sensitive.
Works great, but... 5
Cher W from WI
...it's VERY similar to Elf's Mint Melt and Jelly Pop primers. I havent bothered to compare ingredients, but I own all three primers and I have a sneaking suspicion that the only differences between the three products might be dyes and fragrances. As for the actual quality of the product, I think it works really well. It's tacky and it does what the title suggests--it grips onto your foundation. I've used Power Grip over several different serums, moisturizers, and sunscreens. I've used it under bb creams, both light and medium coverage liquid foundations, and with just plain powder--it plays well with everything I've tried. I haven't noticed any pilling, and it doesnt make my dry patches more noticeable; if anything, it makes them less noticeable (I have combo skin...oily in t-zone, normal perimeter, dry undereye and lids). Power grip seems to prevent my base makeup from settling into fine lines for a much longer time than other similar primers do, and it definitely prevents makeup from fading throughout the day--I do think that overall, it wears well. In my opinion, that's the aim of this primer: to keep your makeup on for the duration of your day, and to help it to look better longer--if that's what you need, give it a shot. That being said, anyone looking for pore blurring or filling, redness reduction or color correction, or anyone with very dry skin will probably want to forego this primer and try something else.
DRY SKIN BEWARE 1
Gabby from VA
I was so excited to buy this primer. Everyone compares it to the Milk Primer, and I had tried that one in the past and loved it, so I was really looking forward to the elf dupe. But as soon as I put it on my face I was disappointed. My makeup cracked and separated with this primer, my entire face looked dry. This primer clung to dry patches I didn't know I had. It accentuated my pores and did nothing to smooth my makeup out.
That was the first time I tried it. Since then I have wore it with several different foundations including matte and dewy and had the same outcome. I used a brush, sponge, and even my fingers to apply and had no luck. I even tried it without my sunscreen to see if that was the problem and still had a terrible time with it. I wanted this to work so bad I even bought the elf cc cream to see if maybe it would work, but if anything I think my skin looked worse.
I'm really heartbroken about this because I really wanted it to work. I had tried the red elf primer before and loved it, it was a dream to use. Now it looks like they have replaced it with this and I don't see myself buying anymore elf primers unless they bring the Jelly pop primer back to ulta.
milk dupe!! 5
Suki from Virginia
A great and affordable dupe for the hydro grip primer. Slept in my makeup the other night and to my surprise, everything included blush was still on.
Great primer 5
Gracie1984 from Louisiana
love this primer for longevity for my makeup.
get it. 5
bere from cali
i LOVE
Absolutely HORRIBLE! 1
Terrible ELF Product from Toledo, OH
I have combo skin & this product made my makeup look terrible! I first tried it under the Elf Camo Cc Cream & thought maybe it looked terrible because of the Cc Cream. I then tried it under my tride & true, L'oreal Infallible, & at first I thought it looked okay, but as I continued with my makeup, YIKES! My foundation was sitting into my fine lines under my eyes & even under my chin. The foundation was even separating around my nose. This has never happened with my foundation before. The product also made me look so oily!
Wow just wow. 5
KaylaM from Anderson, CA
This primer is amazing. I mean my makeup stayed all day without fail. Amazing for date night or everyday wear.
I just bought this... 5
Yaya12 from Arizona
I just bought this yesterday and I am so excited to try it out and see what the hype is all about
eh 3
sam from wisconsin
definitely not a dupe for milk makeup's hydro grip primer. close, but no. very sticky. it made my foundations accent every crease on my forehead and laugh lines before i could do my setting powder - i even tried my fenty foundation, which does not do that otherwise. doesn't really make your makeup last any longer, my nose had lost sooooo much just from wearing a mask, and i usually never have THAT much come off. worked decent for my cheeks though. it's okay for the price but definitely not my favorite primer, will be going back to milk's. decent effort on elf's part though, hopefully they can improve it
great 5
diana724 from Miami
It was super easy to use. My skin felt really nourished and smooth afterwards. I did enjoy it and will be repurchasing as soon as I need another one, I recommend it!
Absolutely love this... 5
Shellbell123 from CT
Absolutely love this primer. Has the slight tacky feel to hold makeup in place while giving my face a slight shine. One of my favorite primers to use.
Just as good 5
Alliecat2022 from Albany oregon
This product is awesome. It's a dupe for the milk cosmetics and it really does hold your makeup in place without being patchy. Stock up ladies!
hydrating and long lasting 5
katelyn from texas
keeps my makeup on forever
Sticky 5
Kathy from Hazard Ky
This is a sticky primer, I've not really used it long enough to say I love it, but It seems to really help my makeup stay on longer