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Summary
Highlights
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
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Ratings Distribution
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3543 results
This really works
It's not often a product does what it actually advertises and I'm so impressed with this primer. It really does provide a base for your foundation to grip to. I work in a hospital and often have a mask on my face for surgery, and am always self consious when I take the mask off my foundation is wiped off my nose, cheeks, and chin. While this primer doesn't keep my foundation on perfectly, it's a big improvement. A little goes a long way, less than a pea sized amount spread across the face and then dab it in. Let it sit for a minute and then apply foundation. It makes my dry skin dewier as the day goes on so if you're oily you probably won't like it. But great for dry skin. Will definitely be purchasing again!
Amazing primer
[I received this product in exchange for my honest review] I got to try this E.L.F. power grip matte primer and holy cow... power grip is an understatement! This primer is probably one of the best I've ever used! It does have quite a thick consistency, but if you're like me and you only want to apply your makeup once a day, then this is the primer for you! It does have a slight heaviness when you first apply it, but I notice that goes away over a short period of time. It definitely works!
I will definitely buy this again
At 64, I still have a problem with oily skin. This product definitely helps keep oil from breaking through. Happy with this suggestion & purchase.
Causes breaks outs
This made my foundation look great but after one use it made me break out. Unfortunately returning.
An okay primer
[I received this product in exchange for my honest review] It was an okay primer, it did keep my makeup from going into my pores but for me I felt like it didn't make my makeup stay on any longer. It was very light, no scent and went on like silk.