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Summary
Highlights
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3584 results
I love elf ♥️
was looking for a affordable setting spray till I saw this elf setting spray I grabbed it I go through setting sprays like water 💧I love collecting setting sprays I can't have enough setting spray that way I don't have to restock in a while 🤗
Ready for prime time
[I received this product in exchange for my honest review] Finally, finally finally, a primer that works like a charm. Love that it helps me keep my makeup looking fresh all day. I especially love that it keeps from any creasing happening. Definitely a new staple in my makeup routine!
Excellent. Non Sticky Primer!
[I received this product in exchange for my honest review] Primer was easy to apply and doesn't leave you feeling like something is caked on your skin. I used the pressed powder as a highlight due to the shade and loved it- great color, easily blend-able. Completely scent free for anyone who is sensitive. With ELF Cosmetics you get great product and great price points!
Works great
This primer is just perfect. The package was nice and easy to use. The scent was not over whelming at all and it kept my makeup coverage in place all day. The texture was great not sticky or heavy
Would not recommend for acne prone skin
This primer was working great for me keeping my make up from getting oily on these hot summer days. However, I noticed after using it for a few weeks i started having very painful breakouts. I had myself talked into it being hormonal acne. I have stopped using the primer for over a week now and I have only had a few minor breakouts opposed to big painful bumps.