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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3567 results
Florida Weather Approved
When I need my makeup to last all day ar the theme parks, this has been my go-to for the last two years.
Just like the original
This primer is not mattifying at all. It works like the origianl primer in regards to tackiness and helping my makeup stay in place longer, but it does not keep me matte at all.
Works really well
I received this e.l.f. Cosmetics Power Grip Matte Primer for free in exchange for my honest review. I am pleased with the way this primer worked for me. It actually allowed me to put makeup on and it was not hard to remove at all!
Needs to be applied in a specific way
IDK about the one star reviews if they're just rubbing and smoothing it on.. the directions say to tap it on with your hands. or at least apply it smoothing it on and then tap it on after. I use a 3d silicone blender to smooth this onto the larger areas of my face and then pat it onto my skin (I use my fingertips to get into the areas like sides and bridge of my nose, chin and between my nose and upper lip) that way my elf hydrating camo concealer looks really good and smooth-looking.. also leaves me with a glowing finish not too dry matte or greasy. unfortunately this doesn't give the camo cc cream the same kind of finish as it makes that look patchy. I am eagerly waiting on a silicone-based power grip sticky primer for the silicone-based camo cream.
Similar to the original primer…
[I received this product in exchange for my honest review] I love the OG sticky primer and this is great comparison BUT it is a little more slick in application vs. sticky. For dryer skin this probably works great but oily I would say pass.