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e.l.f. Cosmetics Power Grip Primer
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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
Review Snapshot
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5081 results
An affordable primer that gets the job done!
[I received this product in exchange for my honest review] This is a great affordable primer! The jelly consistency and the thick tackiness is great for long time wear. It blends into the skin easily and creates a nice sticky base for the rest of your makeup. Definitely was a great product to keep my makeup on and in place during my entire event while running around!
Pretty sticky
[I received this product in exchange for my honest review] Really liked this! Very easy to use! It didn't make my skin feel too sticky but the right amount. It covered my face well with very little needed. I didn't notice any scent.




Super tacky primer that makes my makeup hold all day
[I received this product in exchange for my honest review] I loved this primer because it has that tackiness that makes my makeup hold on. I love that the tackiness is doesn't make the consistency super hard. The way that I'm able to blend it into my skin is super easy and soft. Made my make up have a nice finish without it caking. The packaging is also the perfect size to take on vacation or in your daily makeup bag.

If I would buy it again
This power grip primer has a sticky gel texture, it is a facial primer that serves to fix the makeup and prolong its duration and helps the foundation and other products adhere better to the skin
Super effective and makes your makeup long lasting
[I received this product in exchange for my honest review] I love this primer,it holds your makeup in place so well. The consistency is a little liquidy, and your skin is only sticky for a second. But once the makeup is on your face it's amazing,and doesn't leave behind a weird feeling. It's easy to take off too with makeup wipes and or face cleanser. And it doesn't have much of a scent in my opinion. Good affordable option.
