Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
e.l.f. Cosmetics Power Grip Primer
or
Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
L'Oréal
Infallible 3-Second Setting Mist Spray
Charlotte Tilbury
Airbrush Flawless Hydrating & Waterproof Setting Spray
Supergoop!
Unseen Sunscreen SPF 50 Invisible Sun Protection
Morphe
Lifeproof 16-Hour Continuous Setting Mist
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
NARS
Light Reflecting Advanced Skincare Foundation
Benefit Cosmetics
Gimme Brow+ Tinted Volumizing Eyebrow Gel
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Smashbox
The Original Photo Finish Smooth & Blur Oil-Free Primer
e.l.f. Cosmetics
Power Grip Primer + 4% Niacinamide
bareMinerals
PRIME TIME Original Blurring Foundation Primer
NYX Professional Makeup
The Face Glue Gripping Primer
e.l.f. Cosmetics Power Grip Primer
What the e.l.f. is the difference?
Get to know e.l.f.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Sizing
Best For
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5931 results
Like
[I received this product in exchange for my honest review] Super sticky! I found it kind of hard to apply makeup on top with the stickyness but it does last for a very long time. There is almost no scent in this product!
A go to every time
[I received this product in exchange for my honest review] I absolutely love the way that this primer feels when being applied to my face. It absorbs nicely and gives a consistent finish. It doesn't rub off. It doesn't leave residue and you do not feel your makeup piling on top of it. It just is another product to help your foundation.
Yes
The e\.l\.f\. Power Grip Primer has a smooth, slightly tacky texture that helps my makeup stay in place all day\. It makes my foundation apply more smoothly and gives my makeup a fresh, flawless look\. A little goes a long way, and it's definitely one of my favorite primers
100% my top pick of primer
I loveeee this primer. I have struggled with acne and am on acne topicals but this gives me absolutely no irriration. It really blurs my complexion while staying very grippy and hydrating. Def reccommend
Great hold
[I received this product in exchange for my honest review from influencer] This elf power grip matte primer is definitely a power gripper. Makeup lasted all day even after sweating in the hot heat! Product went on smooth has a slight stickiness that helped the foundation attach to it and stay in place. Once foundation was on it was no longer sticky. Coverage was great and it did not change the pigment color of my foundation. Would recommend for an all day wear under makeup!
