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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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MILK MAKEUP
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
e.l.f. Cosmetics Power Grip Primer
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Sizing
Best For
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5965 results
It's ok
I mean it's a good primer, it makes my makeup last a long time but it did make me breakout.
The best primer ever
[I received this product in exchange for my honest review] I really love this primer. It feels slightly tacky which helps my makeup grip onto my skin and stay in place throughout the day. It also leaves my skin feeling hydrated and works well under different foundations. A great affordable primer!
my favorite primer!
[I received this product in exchange for my honest review] this is my favorite primer. i love doing makeup and i have tried so many different products and i keep coming back to this one. it leaves the skin slightly tacky so my makeup lasts throughout the day. it doesn't feel heavy or sticky either! love this.
Bulletproof base
[I received this product in exchange for my honest review] I love this primer. Living in the south this literally makes my base stay for hours. I love the ease of application and the way it really adheres product to the skin without looking too cakey. Would repurchase 1000 times.
Love
[I received this product in exchange for my honest review] What can I say about elf power grip primer? It is literally the best thing. I love this primer. It definitely makes the world a difference. In the way my makeup looks when I use it.