Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide
Yay! You are earning rewards points on this purchase.
Highlights
Summary
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2604932
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
MAC
Studio Fix Fluid SPF15 24HR Matte Foundation + Oil Control
Lancôme
Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Smashbox
The Original Photo Finish Smooth & Blur Oil-Free Primer
MAC
Prep + Prime Fix+ Primer and Setting Spray
BOBBI BROWN
Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid
Milani
Conceal + Perfect Blur Out Smoothing Primer
Why You'll Love It:
Glowy as e.l.f. makeup GRIP
What the e.l.f. is the difference?
Get to know e.l.f.
Questions
What do you want to know about this product?
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Had A Learning Curve, Now I Love It!
For the longest time, I could not understand the hype with this product. I had a hard time getting it to work and was experiencing my makeup sliding around and breaking up around my nose and creasing. I recently learned I was applying way too much skincare for this primer to be effective. Now, all I...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
371 results
Decent, wouldn't buy again
I really wanted to like this product, and for a while I had convinced myself that I did, but now nearing the end of my tube I've ultimately decided this product is just mid. I feel like the stickyness of the product is more gimmicky than helpful, and I find that a lot of my makeup (especially blush and bronzer) has a hard time laying down correctly with this product. It does however have a really nice cooling effect that I enjoy. This product has also caused me to have worse breakouts in hot weather, and I feel like its caused my pores to be a little more visible over time as a result of using. Just not for me.
Most Favorite Primer so far
I heard alot about how good the primer was, i really needed to see for myself, used it for first time today to go to an event and makeup stayed on whole time and didnt make me break out or get oily skin. 10/10 would definitely recommend to anyone looking for a solid primer
For the price I will repurchase
I wanted to try this primer because it had been recommended to me, I thought it would be the same as the blue one because it broke me out, but this one was better and it kept my makeup on through 90 degree weather for 10hrs. This primer is probably my new favorite for the price and product.
Would buy again.
My niece recommended this Primer. I really like the way it works. Definitely leaves your skin ready for your make up.
Love it, Great price point
I have used very expensive primers and this one is just as good, if not better! I love that it doesn't feel like a layer of plastic on my skin, but allows my natural skin through.