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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
Free gift with purchase
Free gift with purchase
Online only free 7 piece complexion gift with select $50 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Online only free choice of NARS Light Reflecting foundation deluxe sample with select $60 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the O...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
4219 results
Gorgeous
This primer not only lasts for my entire 12 hour shift, skin looks amazing. This primer either really is this good, or im just ovulating and enjoying my goddess energy.
Elf power grip primer
Verified Buyer
Reviewed at
Good primer for face prep, super sticky and leads to long lasting makeup
Lasts all day
Verified Buyer
Reviewed at
Love this with the added niacinamide, makes my makeup last just as long as the original! However I do find it to be a bit too tacky and is sometimes hard to apply evenly
my holy grail
Verified Buyer
Reviewed at
i can't use anything else under my makeup. this holds up in texas heat!
Amazing stuff 🙌
Verified Buyer
Reviewed at
I recently bought the niacinamide powergrip primer after many years of using the O.G powergrip primer I bought this because my skim was in urgent need of hydration/glowy base and let me tell you, this is amazing stuff and my makeup stayed all day and I didn't go oily either 🙌🥳✨️💕
