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Summary
Ghd Platinum+ Styler 1'' Flat Iron. A smart styler with predictive technology for stronger hair and 2x more color protection.* This flat iron is a 3x winner of Allure Best of Beauty award!
Benefits
- Pre-set to the optimum temperature of 365°F for no extreme-heat styling damage.
- 70% stronger hair*
- 75% more shine**
- 2x more color protection*
- Proven to deliver sleeker, smoother & healthier looking hair.*
- Precision milled plates with ultra gloss coating for instant frizz-free styling
- Unique wishbone hinge and rounded barrel enables versatile, snag-free styling to create flat iron waves, curls and sleek styles
- 3 Year Warranty
- Comes with a heat resistant, protective plate guard
- Universal voltage
- Single-pass styling
- Heats up in 20 seconds
- Automatic sleep mode after 30 minutes of non-use
- Professional length 9 ft. cord
- Used in Ulta Salons
- *reduced breakage and 2x less color fade vs a styler working at 440º F.
Features
- Ultra-zone predictive technology monitors heat 250x per second across the plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly. It ensures the optimum styling temperature of 365ºF to deliver ultimate results, personalized to you.
Item 2534043
- Use on dry hair
- Section hair into 1" sections.
- Ensure that the styler is as close to the root as possible before closing the plates.
- Gently move toward the tip of the section in one simple gliding motion.
- Repeat the process with each section of hair, gliding once from roots to ends.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Can I use this in Greece?
- Asked by Dmarie
- Official Answer By Ghd - Brand EngageWe can confirm that our ghd Platinum+, ghd Max, ghd gold, ghd Mini, ghd Hot brushes, ghd Curling irons and tongs bought in the US all have universal voltage 110v-240v and will work in any country with the appropriate adaptor for the country you are in.Was this answer helpful to you
- Q
Should I still use a heat protectant prior to use? If so, which one is recommended?
- Asked by Dee
- Official Answer By Ghd - Brand EngageYes, we do recommend always using a heat protectant when styling your hair with any temperature of heat. We would recommend the ghd Bodyguard which is a heat protectant for all hair types.Was this answer helpful to you
- Q
What material are the plates?
- Asked by Mitch
- Official Answer By Ghd - Brand EngageThe Platinum+ comes with high-gloss ceramic platesWas this answer helpful to you
- Q
What is the voltage??
- Asked by Pam
- Official Answer By Ghd - Brand EngageWe can confirm that our ghd Platinum+ stylers have universal voltage 110v-240v and will work in any country with the appropriate adaptor for the country you are in.Was this answer helpful to you
- Q
Does Ulta provide a 3 year warranty for this GHD flat iron just like if I were to purchase this from GHD directly?
- Asked by Kay
- Official Answer By Ghd - Brand EngageAll of our ghd Tools come with our ghd manufacture warranty. The ghd Platinum+ styler has 3 year warranty please visit us at https://help.ghdhair.com/hc/en-us/articles/10563665219474-How-do-I-file-a-warranty-claim- or email us at customerservice@ghdhairusa.com should you have any questions regarding warranty.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
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Most Helpful Positive Review
Do your hair a favor…
To give the ghd Platinum + Styler a fair shot, I did my normal routine when I decide to flat iron my hair. It's usually because I washed my hair the night before and was too tired to blow it out which happens. 😂 I used a detangling spray on my damp hair after washing and let it air dry. I slept...
Most Helpful Critical Review
Time consuming
I bought because it was the most expensive so I thought would be the best. The sedu and dry bar work faster. Took me so long to straighten my hair. The grip also hurt my fingers.
947 results
Wow!
[I received this product in exchange for my honest review] This is one of the best hot hair tools I have used! Not only does it straighten my hair, but I can get a reall nice curl with it too. It also leaves my hair smooth and shiny without feeling damaged.

Love it!
I received this product complimentary. I absolutely love it and I've definitely noticed a difference since using it on my hair and I have very thick waves. It's completely worth trying if you have thick hai, it will do the job for sure the way you want.
I actually liked this. My hair looks much better!
[I received this product in exchange for my honest review] This Flat Iron is a little thinner than I'm used to with the 1" plates. However, I was impressed with how well it straightened. With a little patience - it worked wonders. My hair before was wavy and unmanageable, but after I used this straightener - it looks straight and honestly - not many flyaways and the frizz is minimal! The straighter itself I found to be lightweight and the cord long enough to comfortable style my hair. I actually love it!


Great results in this straightener!!!
[I received this product in exchange for my honest review] Amazing straightener with all the essentials to keep your hair beautiful 😍. It heats up to max temp within seconds &just one or two passes and my hair is straight &even shinier than before! I love the plate gaurd it comes with and the fact it has a on/off tone. It's really a effective &efficient product &definitely worth the price point!

Great for Wigs!
[I received this product in exchange for my honest review] I tested this product on a layered wig I wanted to straighten.. it did a pretty good job! The flat iron itself worked a little different than ones I've had before, so I did have to read the instructions but after that I got the hang of it. It held heat nicely and has a good grip on it to keep your hands from slipping while ironing. It also came with a silicone cover for the blades once it cools off which I love. The only downside is that I can't adjust the heat as needed, so I may use this only for wigs to avoid damaging my own hair.

