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Summary
Discover daily hair defense against breakage, color loss, and damage during heat styling* with Kenra Platinum’s Deluxe Defense Shampoo. This multi-protective formula enhances shine, preserves color vibrancy, and reduces breakage by 91%.** Formulated to effortlessly retain your hair style longer.
Benefits
- Protects the hair from damage during heat styling*
- Maintains color vibrancy up to 82% after 20 washes
- Strengthens hair by 91%**
- Enhances & locks in hair moisture
- Promotes overall healthy feeling and looking hair
- Provides long lasting style effects
- Scalp microbiome friendly shampoo
- *against combing breakage during brushing while heat styling on damaged hair vs. a non-conditioning shampoo
- **against combing breakage on damaged hair
Formulated Without
- SLS/SLES sulfates*, parabens, & sodium chloride
- *SLS/SLES = Sodium Lauryl Sulfates/Sodium Laureth Sulfates
Item 2653423
Lather a quarter-size amount of shampoo in hands and gently massage into damp hair, focusing at the scalp, then rinse thoroughly. For extra cleansing, repeat. Follow with Deluxe Defense Conditioner.
Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1).
This brand is excluded from most Ulta Beauty coupons.