PÜR Minerals

 On Point Tint Creamy Eyeshadow & Primer

I love cream eyeshadows because of how easy they are to apply and use. It's so easy to just dab on the eyelid and pat in with your finger. You can even layer it to add more pigment. I got the PÜR On Point Tint Creamy Eyeshadow & Primer with Peptides in the shade cashmere and it's so wearable. It goes with both silver and gold jewelry and can be worn with virtually any color. I love that this one doubles as a primer too because I personally have very oily eyelids and it helps it last longer on me without creasing. The peptides are also a nice addition to provide some hydration to the delicate eye area. I would recommend this to anyone wanting a product that will provide a super easy and pretty eye look in seconds. PUR is such a good brand and I love that they provided 4 color options to emphasize every skin tone and eye color.

I'm an MUA that have worked in the beauty industry for 20 years and have seen the evolution of the industry as well as the products. They've gone from powders with useless and harmful ingredients to creams with skincare properties. This eyeshadow is a light creamy base that lays smoothly and evenly onto the eyelid. Again, it's a creamy eyeshadow with peptides! This sounds like the perfect combo for this aging mom over 40. Peptides are amino acids that are great for anti-aging management - who wouldn't love this? Well, I used this on a full eyelid one day and another day just as a highlighter for the corners of my eyes. The longevity for the corners of my eyes was amazing but I have oily eyelids and even with a base, this eyeshadow didn't stand a chance. The formula is so great that I have to give this a 4.

Having been in the beauty industry for over a decade, when it comes to eyeshadow primers and liquid eyeshadows, I've tried them all. From creams to gels, from tubes to pot, been there, done that. However, the Pür On Point Tint, it is true to its name! The shade cashmere is this gorgeous metallic champagne with just a whisper of baby pink. It's perfect for highlighting your inner corner and/or lid. It's so creamy that it makes for a beautiful lid cut-out for a cut crease. It adds brightness to dull, tired eyes. Its versatility allows me to pack it on or sheer it out for a subtle, but bright glow. And it does not settle into fine lines or creases! Most importantly, the Pür On Point Tint survived the ER. Yes, you read that correctly. It lasted through my medical bracelet and restlessly thrashing in foreign sheets. I would definitely recommend this product for anyone looking for a versatile primer and/or eyeshadow that can be a swipe and go or a solid base for a full beat on the eyes.

I've been a makeup artist for 8 years, and an enthusiast for 12 so I've been able to experiment with and experience all different kinds of eye shows and primers. Over the years, I've gravitated towards more simple looks and going more natural. PÜR On Point Tint Creamy Eyeshadow & Primer with Peptides is the perfect addition to my routine! So easy to use the creamy, blendable formula and it doesn't crease! Most eyeshadow primers feel sticky or caked on. This multitasking beauty is absolutely weightless and so gentle on the skin. Not only is PÜR On Point Tint Creamy Eyeshadow & Primer with Peptides gentle, it is also great for the skin. The eyelids are typically the most under appreciated in terms of skin care. I love that pur has effectively made a shadow that is actually beautiful on its own, and functional!

As an esti of 8 years and makeup artist of many many more I have always loved Pur and been exposed to their products for a long time. They stand out as one of the first clean brands to hit the market and have a skin forward approach to cosmetics. As I have aged I wear less makeup and I believe trends still focus towards a skin focus vs artistry focus where we highlight skin over bright bold makeup looks. I love that this eyeshadow cream has skincare ingredients so it's multipurpose. You can also wear this product alone or as a primer for eyeshadows. When you apply you can apply it straight to your eye and blend out with your ring finger on the go or with a brush. The wearability of this product wasn't the best. The product did end up creasing on me. I have hooded eyes for reference.