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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Normcore Signature Conditioner
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Summary
Formulated with nutrient-rich vitamins and antioxidants, amika's Normcore Signature Conditioner delivers a surge of lightweight hydration that results in moisturized, soft, and nourished hair.
Benefits
- Gently cleanses and refreshes without stripping moisture
- Adds moisture and promotes elasticity resulting in soft, silky, bouncy hair
- Made for medium to thick hair types seeking nourishment
Key Ingredients
- Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
- Shea Butter: Rich in vitamins, minerals, and fatty acids that help to nourish and condition hair
Research Results
- Leaves hair 7x more conditioned*
- *Clinically proven, when shampoo and conditioner are used as a system
Item 2647604
Squeeze excess water out of hair, then massage conditioner from mid-lengths to ends, making sure to evenly disperse product through hair. Leave on for two to three minutes then rinse thoroughly.
Pre-caution: Avoid contact with eyes.
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Transformative
I have fine hair, and have always run a little oily, but never had issues with dryness or frizz in my life. My hair is stick straight, and doesn't hold a curl particularly well. Over the course of the last few years, I've been trying to find a new shampoo/conditioner combo, but nothing has made my h...
Most Helpful Critical Review
Mixed Bag
First, as is everything AMIKA does, this conditioner smells so good. I use so many of their products that I sing their praises anytime I can. With that being said, I don't love this conditioner. I used the Triple Rx formulas prior to it being discontinued/changed to The Kure. I LOVED the Triple Rx f...
2693 results
mixed feelings
I want to love this, but not sure how I feel about it. I have thick, wavy, frizzy 2b-2c hair. This shampoo/conditioner leaves my hair feeling very soft and detangled while I'm in the shower, but once my hair finishes air drying, it feels heavy and frizzy. I had high hopes when I felt how soft my hair was after I rinsed in the shower, but the final result leaves me slightly disappointed.
Not for dry, damaged hair
Hair Type Straight Hair
This conditioner feels more like a light serum rather than a conditioner. It is very watery once it's massaged into hair, and doesn't condition at all. Maybe it's just not for dry, damaged, color treated hair….
Not for thick hair
I have really thick hair and i was hoping this would work for me but it didn't. It smells great but i found myself using a bunch of product only for it to feel watered down. Will be returning
Smells Amazing!
Verified Buyer
Reviewed at

Almost every hairstylist I have spoke with has recommending trying Amika, I am not disappointed. It smells amazing, my hair feels clean. My hair looks healthy, couldn't recommend more.
Perfect Conditioner
Verified Buyer
Reviewed at

Love the scent, how soft and touchable it leaves my hair, and the velvety texture - I'm hooked for life! I pair this with the hydro rush shampoo for my perfect hair care set (I have wavy hair and live in Southern California).