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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Vegan
- Sustainable Packaging Brand
Anua Niacinamide 10% TXA 4 Serum, a lightweight non-sticky watery serum infused with 4% Tranexamic Acid, to help improve the appearance of skin clarity and radiance.
Benefits
- A powerful trio of 10% Niacinamide, 4% Tranexamic Acid and 2% Arbutin to improve the appearance of skin clarity and balance
- For normal skin
- Fragrance-free
- Free Of: Denatured Alcohols / Parabens / Artificial Color / Silicones / Sulfates / Mineral Oil / Methylchloroisothiazolinone / Methylisothiazolinone / Coal Tar Dyes / Nuts
- Packaging my vary
Key Ingredients
- 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin: Helps improve skin clarity and balance
- Hyaluronic Acid and Polyglutamic Acid: Hydrates and moisturizes the skin
- Ceramides: Enhances the skin barrier
Research Results
- Skin irritation test completed
- 1.12% improvement in skin tone after 2 weeks of use
- Apply a few drops to affected areas and gradually increase usage period accordingly.
- Use in the morning and night before oils and moisturizers.
At first, apply a small amount to affected areas and gradually increase usage period accordingly.
Can be used every day, AM & PM. But discontinue if irritation occurs. During the day, use sun protection with SPF 30 or higher.
Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/ Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Do you put this on before or after a toner?
- Asked by Amanda
- Official Answer By Anua - Brand EngageThe ANUA Niacinamide 10% + TXA 4% Serum should be applied after toner and before moisturizer in your skincare routine. Using it after toner allows the serum to absorb more effectively and deliver its benefits to your skin. Here’s a simple order for reference: 1. Cleanser 2. Toner 3. Niacinamide 10% + TXA 4% Serum 4. Moisturizer 5. Sunscreen (AM routine only) We hope this helps you get the best results from your routine. If you have any more questions, feel free to reach out!Was this answer helpful to you
- Q
Can this be used daily?
- Asked by Andrea
- Official Answer By Anua - Brand EngageThank you for your interest in our Niacinamide 10% + TXA 4% Serum. Yes, this serum can be used daily, ideally once a day during your evening routine. However, if you’re new to niacinamide or tranexamic acid, we recommend starting with 2–3 times a week and gradually increasing the frequency as your skin builds tolerance. As with any active skincare ingredient, be sure to follow up with sunscreen in the morning and observe how your skin responds. If you experience any irritation, please reduce usage or consult with a dermatologist. We hope this helps, and feel free to reach out if you have any more questions.Was this answer helpful to you
- Q
Does this help with skin texture?
- Asked by Alex
- Official Answer By Anua - Brand EngageThank you for your interest in the ANUA Niacinamide 10 TXA 4 Serum Designed to target uneven skin tone and rough texture, the ANUA Niacinamide 10% + TXA 4% Serum contains key ingredients—10% Niacinamide, 4% Tranexamic Acid (TXA), and 2% Arbutin—work synergistically to enhance skin clarity and balance. Niacinamide helps reduce the appearance of pores and smooth skin texture, while TXA and Arbutin target hyperpigmentation and uneven tone. Additionally, the serum contains hydrating and soothing components like Hyaluronic Acid and Ceramides, which support the skin’s moisture barrier and contribute to a smoother complexion. With regular use, this lightweight, non-greasy serum can help achieve a more radiant and even skin texture. Please don’t hesitate to reach out if you need further information!Was this answer helpful to you
- Q
Can this be applied all over the face or just to spots?
- Asked by Krista
- Official Answer By Anua - Brand EngageThank you for your question! The ANUA Niacinamide 10 TXA 4 Serum can be applied either all over the face or targeted to specific areas, depending on your skin’s needs. If you're looking to address overall skin tone, dullness, or enlarged pores, applying it to the entire face is totally fine. But if you’re targeting specific spots like dark marks or blemishes, applying only to those areas is also effective. Just remember to start with a small amount and gradually increase usage as your skin builds tolerance. And of course, don’t forget sunscreen during the day to protect your skin while using active ingredients. Let us know if you have more questions—we're happy to helpWas this answer helpful to you
- Q
Can this be used on senstive skin?
- Asked by Zar
- Official Answer By Anua - Brand EngageThank you for your question. The Anua Niacinamide 10% + TXA 4% Serum is formulated with sensitive skin in mind. It contains soothing and barrier-strengthening ingredients such as Centella Asiatica extract, Panthenol, Ceramide NP, and is free from artificial fragrance and alcohol, making it gentle and non-irritating. That said, as every skin reacts differently, we strongly recommend performing a patch test on a small area (e.g., behind the ear or along the jawline) before applying it to your full face. This helps ensure your skin responds well to the product. Please feel free to reach out if you have further concerns!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My New Skincare Obsession
I've tried my fair share of serums, but this one? It's a total game-changer. If you're on the hunt for tighter, brighter skin, keep reading because this serum is everything. First Impressions Let's talk about the packaging. Simple, clean, and chic. The dropper is super easy to use, and you don't ne...
Most Helpful Critical Review
Not for me
The NIACINAMIDE 10%+TXA 4% Serum by Anua wasn't for me. Some background, I'm a 42 year old Master Esthetician that loves super hydrating (bordering on indulgent) skincare. My combo skin leans a bit dry these days, especially during the winter. My experience using this serum was brief (a week) bu...
158 results
I would definitely recommend
This product is so good. It brightens the face immediately.
Love
I love this serum, only been using a short while but I feel like it's working already. I purchased this for dark spots and one already looks lighter.
Disgustingly sticky
This serum was disgustlingly sticky! And the stickiness did not go away regardless of how long i waited. Trying to put other products like moisturizer and sunscreen over this serum caused everything to pill like crazy. I usually dont leave reviews, especially bad ones, but i have to warn people about this awful product. Steer clear from this junk!!! If i could leave zero stars, I would have.
HIGHLY RECOMMEND
I'm not a person that normally recommends or writes reviews, however this product worked so well to clear up stubborn bumps on my t-zone and small red bumps on my cheeks. I've been using it for a month and have seen a major improvement in my skin I recommend using it at night ONLY as it can irritate your skin with sun exposure and sunscreen application is NECESSARY.
Don't recommend
I used this product hoping to clear up the redness on my skin caused by acne scars. This product did not do that. Instead it irritated my skin and caused it to break out horribly and it didn't clear again until I stopped using this product.