Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Hairstory New Wash Original Cleansing & Conditioning Cream For All Hair Types #1
Hairstory New Wash Original Cleansing & Conditioning Cream For All Hair Types #1

 New Wash Original Cleansing & Conditioning Cream For All Hair Types

Only at Ulta

$22.00

or

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Doesn't strip hair: No damaging detergents, just naturally derived ingredients
  • Improves scalp and hair health: Balances natural oil production to prevent dryness and color fading
  • Enhances natural texture: Amps up volume, smooths frizz and brings out waves and curls
  • Saves time and money: Replaces shampoo and conditioner to simplify your routine
  • Life-changing results: Makes hair softer, smoother and shinier after one use
  • New Wash Original is formulated for all hair types
  • Allure Best of Beauty 2024 Winner

Features

  • Non-toxic, biodegradable cleansing cream: New Wash replaces harsh detergents with gentle, naturally derived ingredients to cleanse and nourish your hair and scalp.
  • Clings to grime: Fatty alcohols and essential oils bond to dirt, oil and buildup - but not to your protective scalp barrier.
  • Cleans without stripping: As you rinse, the grime goes down the drain while moisturizing agents leave your hair and scalp clean, moisturized and protected.
  • 85% of people who tried New Wash said they would ditch shampoo forever.*
  • 8 out of 10 New Wash users said it is the best product they have ever used.**
  • *Based on a 3-week consumer perception study of 103 participants
  • **Based on a 3-week consumer perception study of 103 participants, compared to similar products

Key Ingredients

  • Aloe vera leaf juice: Cleanses, soothes and balances the scalp
  • Evening primrose oil: Nourishes scalp and hair while dissolving impurities
  • Sunflower seed oil: Moisturizes, cleanses and fights oxidation
  • Formulated without: Detergents, silicones, sulfates (SLS/SLES), parabens, phthalates, synthetic fragrance

Item 2654731

How To Use

  • STEP 1: APPLY - Coat wet hair from scalp to ends with a generous amount of New Wash.
  • STEP 2: SPLASH - Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency.
  • STEP 3: MASSAGE - Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches.
  • STEP 4: RINSE - Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in.

Pre-caution: In the event of contact with eyes, rinse thoroughly with water.

Ingredients

Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Menthyl Lactate, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Mentha Piperita (Peppermint) Oil, Tocopherol, Lavandula Angustifolia (Lavender) Flower Extract, Calendula Officinalis Flower Extract, Urtica Dioica (Nettle) Extract, Glycine Soja (Soybean) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Phytosterol, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Calcium Gluconate, Benzyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

9602 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Life-changing (and really didn't think it would be)

My hair type: Fine mousy-brown with some blonde highlights at the end (balayage). My hair is usually very oily and I get a lot of sebum build-up as well. This means my scalp often feels like I have a layer of gunk on my head even though I tirelessly try to wash all the shampoo out. My hair usually...

Versus
Most Helpful Critical Review
Not the right choice for people already using more natural a

Having tried lots of different more natural and less wasteful shampoo products ranging from bottled natural shampoo to lush or ethique bars with lots of different types of surfactants and soap I ended up using Ghassoul clay and an Apple Cider Vinegar rinse. This seemed to be the only combination cur...

9602 results

Best product ever -...

Submitted 10 months ago

By Jenina

From Undisclosed

Verified Buyer

Reviewed at

Hairstory - Syndication

Comments about New Wash Original

Best product ever - I use it all the time

Was this review helpful to you?
My hair feels dirtier

Submitted 10 months ago

By Arynn

From Undisclosed

Verified Buyer

Reviewed at

Hairstory - Syndication

Comments about New Wash Original

My hair feels dirtier after I wash it. Really bummed. I've tried multiple techniques, to no avail.

Was this review helpful to you?
shampoo > packaging

Submitted 10 months ago

By Nina

From Undisclosed

Verified Buyer

Reviewed at

Hairstory - Syndication

Comments about New Wash Original

I absolutely love this shampoo. It makes my bleached hair super soft and healthy :) My one complaint is about the bottle. It is really finicky to travel with because it's too big, doesn't close properly, and collects water around the top. My recommendation would be to get the refill shampoo and put it into a bottle you trust.

Was this review helpful to you?
I was really looking...

Submitted 10 months ago

By Louise

From Undisclosed

Verified Buyer

Reviewed at

Hairstory - Syndication

Comments about New Wash Original

I was really looking forward to trying your products.. my hair started to become really dry after a couple of washes.

Was this review helpful to you?
Great product. Revitalized...

Submitted 10 months ago

By Dale

From Undisclosed

Reviewed at

Hairstory - Syndication

Comments about New Wash Original

Great product. Revitalized my limp, fine waves especially with the especially dry winter we are having. Even improved my last haircut.

Was this review helpful to you?

Q&A

Showing 5 out of 6 Questions
Q
Is this a shampoo, conditon or mask?
Asked by Amanda
Official Answer By Hairstory - Brand Engage
It's actually not a shampoo, conditioner or a mask! It's a cleansing and conditioning cream that completely replaces shampoo, conditioner and the products that would typically follow. Our New Wash is a new way of washing your hair. It cleanses your scalp by using a blend of fatty alcohols and essential oils, so there's no suds and no foam. Instead, you're applying a cleansing cream that turns milky once it emulsifies with water in the shower!Was this answer helpful to you
Q
Is this for colored hair? If not, which of your products are?
Asked by Martha
Official Answer By Hairstory - Brand Engage
Yes! New Wash is designed for every hair type, including color-treated hair. Since it's detergent-free and doesn't rely on foaming to clean, your color isn't getting stripped, it's being retained, no matter how often you wash. And if you're blonde or platinum, we now have New Wash Purple, formulated specifically to help tone and maintain those cool tones wash after wash.Was this answer helpful to you
Q
Does this have any protein in it (trying to avoid)?
Asked by Linda
Official Answer By Hairstory - Brand Engage
Great question! New Wash is vegan and doesn't contain any animal-derived protein like hydrolyzed keratin. There's a small amount of plant-based protein from Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, which is entirely water-soluble. We use it in place of keratin to add softness, manageability, and elasticity. It's not present in an amount that would cause or contribute to protein overload!Was this answer helpful to you
Q
I have fine wavy hair. Which product would you tecommend?
Asked by Rachel
Official Answer By Hairstory - Brand Engage
Hi! For fine, wavy hair, it depends on your scalp. If you lean oily, try New Wash Deep Clean because it gives a bit more cleansing power without stripping your waves. If you lean dry, New Wash Rich is a better fit, since it's more hydrating and helps keep waves soft and defined without weighing them down. Either way, New Wash cleanses without sulfates or harsh detergents, so frizz stays down and your natural wave pattern stays intact. Happy to help if you have any other questions!Was this answer helpful to you
Q
How many pumps should you use every time you shampoo? I went through the way too fast, so I'm hoping I overused it and not that it really needs to be replaced every three weeks or so.
Asked by FineHairHelp
Official Answer By Hairstory - Brand Engage
Great question! Our New Wash yields about 20-24 washes on average, but can vary based on volume and length of hair. Since you mentioned how quickly you go through it, be aware that the perk of New Wash is extended time between wash days. It's formulated to be gentle and clean, so your scalp can be cleansed without aggressive stripping. In the shower, you should use enough to coat your hair from roots to ends. If your lifestyle requires washing your hair everyday, consider using Pre-Wash to rinse out your scalp and refresh without the shower step.Was this answer helpful to you