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Summary
A lightweight, hydrating foundation formulated in Korea for natural glow and dewy coverage without clogging pores
Benefits
- Skincare-infused formula with lightweight, dewy coverage that feels like skin
- Delivers a natural, healthy glow without feeling heavy
- Helps create a smooth, even-looking complexion
Formulated Without
- Parabens
- Phthalates
- PEGs
Key Ingredients
- Squalane for lightweight moisture
- Niacinamide to help support skin barrier
- Hyaluronic Acid to hydrate and plump
- Ceramides to help lock in moisture
Item 77007715
Apply a small amount to skin and blend evenly using fingers, brush, sponge, or foundation spatula.
Water, Cetyl Ethylhexanoate, C12-15 Alkyl Benzoate, Glycerin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Propylene Glycol Dibenzoate, Squalane, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Palmitic Acid, Stearic Acid, Allantoin, Aluminum Hydroxide, Aminopropyl Dimethicone, Dimethicone, Adenosine, Ceramide NP, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, [+/-] Titanium Dioxide, CI 77492, CI 77491, CI 77499
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A New Favorite
I'm so happy I bought this foundation! As I'm writing this, I've been wearing it for about 12 hours with no touch-ups, and it still looks amazing. My smile lines aren't showing as I'm usually laughing, smiling and constantly talking throughout my work shifts. I'm not really able to touch up my makeu...
Most Helpful Critical Review
pills and drying
its a great color match and it looks great ..at first. then it pills ans is somehow drying. not a fan I wear the same prep under all of my other foundations and this one is the only one me that pills
61 results
Color was not even close
Color was so pale it looked like clown white also did not come with spatula or poof also the bottle i got was expiring soon
POOM
I love this foundation. I own about 40+, im a make up addict and I have all the high end brands-giorgio, dior, givenchy, patrick ta, sisley. This is a fantastic foundation, dewy, looks great, last long…have little ramge of colors, and they have been out of my shade forever and a day. I hope this brand makes it.
pills and drying
its a great color match and it looks great ..at first. then it pills ans is somehow drying. not a fan I wear the same prep under all of my other foundations and this one is the only one me that pills
Love your product.
My sister told me about your product and I purchased your Poom Natural Glow Hydration Foundation to try it out and love it. It does give me the perfect glow. Thank you
THE BEST
This is literally the best foundation I have ever used. I have super dry eczema skin and this might be the only foundation that makes my skin look flawless. I 1000% recommend and would buy this over and over again!