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Summary
A lightweight, hydrating foundation formulated in Korea for natural glow and dewy coverage without clogging pores
Benefits
- Skincare-infused formula with lightweight, dewy coverage that feels like skin
- Delivers a natural, healthy glow without feeling heavy
- Helps create a smooth, even-looking complexion
Formulated Without
- Parabens
- Phthalates
- PEGs
Key Ingredients
- Squalane for lightweight moisture
- Niacinamide to help support skin barrier
- Hyaluronic Acid to hydrate and plump
- Ceramides to help lock in moisture
Item 77007715
Apply a small amount to skin and blend evenly using fingers, brush, sponge, or foundation spatula.
Water, Cetyl Ethylhexanoate, C12-15 Alkyl Benzoate, Glycerin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Propylene Glycol Dibenzoate, Squalane, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Palmitic Acid, Stearic Acid, Allantoin, Aluminum Hydroxide, Aminopropyl Dimethicone, Dimethicone, Adenosine, Ceramide NP, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, [+/-] Titanium Dioxide, CI 77492, CI 77491, CI 77499
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A New Favorite
I'm so happy I bought this foundation! As I'm writing this, I've been wearing it for about 12 hours with no touch-ups, and it still looks amazing. My smile lines aren't showing as I'm usually laughing, smiling and constantly talking throughout my work shifts. I'm not really able to touch up my makeu...
Most Helpful Critical Review
Doesn't look good on mature skin
It doesn't look good on my skin at all. It looks like a shiny layer of opaque paint. It's sticky and never dries down, even with powder on top. It accentuates the poor texture of my skin as well.
58 results
Love your product.
My sister told me about your product and I purchased your Poom Natural Glow Hydration Foundation to try it out and love it. It does give me the perfect glow. Thank you
THE BEST
This is literally the best foundation I have ever used. I have super dry eczema skin and this might be the only foundation that makes my skin look flawless. I 1000% recommend and would buy this over and over again!
"Perfect Shade and match! Smooth, Flawless, and Stunning!
This shade is absolutely gorgeous! Shade #400 blends beautifully, feels lightweight on the skin, and the color is so flattering in person. It gives a smooth, natural finish and lasts all day without looking cakey. Definitely my new favorite!

Great skinlike formula
Such a unique formula. Lightweight & dewy on the skin. I usually wear Estee Lauder 4w1 and 400 is noticeably darker but still wearable for me as a summer shade. Looking forward to a 350 shade! I'd probably repurchase that in the future
Doesn't look good on mature skin
It doesn't look good on my skin at all. It looks like a shiny layer of opaque paint. It's sticky and never dries down, even with powder on top. It accentuates the poor texture of my skin as well.