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Highlights
Summary
HALF MAGIC's Mouth Cloud Soft Matte Lip Cream is an addictive, velvety-soft lip cream for all day matte coverage that never looks or feels dry.
Benefits
- Nourishing matte coverage
- Whipped, airy texture
- Soft blur effect
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611515
Apply lightly for a soft wash of color and layer on for high pigment, full coverage lip color.
Mix, match, and blend with Sculptitude 2-in1 Lip Liners (sold separately) for a painterly application - making it easy to add depth and dimension, customize warmth or coolness, and create ombres and halos.
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Isododecane, Diphenyl Dimethicone, Methyl Trimethicone, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Diphenylsiloxy Phenyl Trimethicone, Polyisobutene, Boron Nitride, Butyl Acrylate/Hydroxypropyl Dimethicone Acrylate Copolymer, Diphenyl Dimethicone/Vinyl Diphenyl Dimethicone/Silsesquioxane Crosspolymer, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Tricalcium Phosphate, Dimethiconol, Phenoxyethanol, Aluminum Hydroxide, Ethylhexylglycerin, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Yellow 6 (CI 15985), Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 28 (CI 45410).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is it long-wear and transfer proof?
- Asked by Lexie
- Official Answer By Half Magic - Brand EngageHello! Mouth Cloud was not formulated to be long-wear nor transfer-proof, it was developed to be a comfortable and modern soft matte, so will in turn provide nourishment to the lips and fade naturally over time.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Holy Amazing
I impulse bought invoice attached because it swatched so pretty and I couldn't be without it. I wore it to my wedding reception and it literally stole the show. I was so pleased with it and it wore like an absolute dream, I only reapplied once and even then it really didn't need it
Most Helpful Critical Review
Meh
[I received this product in exchange for my honest review] This was fine. It didn't hold the line super well - so there was bleed. Went on pretty smooth, could be smoother though. Not a scent worth noting. Pretty packaging, though a little young looking for my taste.
61 results
Cushion-y feel
[I received this product in exchange for my honest review] This formula is so comfortable! It really does feel cushion-y like a cloud. Most matte lipsticks leave your lips feeling dry, but this one made my lips feel nourished and hydrated. I really liked this shade too! While not fully transfer-proof, the lipstick mostly stayed on my lips and didn't transfer a ton.

Smooth like buttah.
[I received this product in exchange for my honest review] This matte lip cream was buttery soft on the lips. It applies smoothly and creamy but did rub off a bit. The packaging is okay for the price point. The color very pigmented but just wasn't for me.

Nice lip cream
[I received this product in exchange for my honest review] The packing for this lip cream is super cute. The texture is very soft and it definitely has a matte finish. It's not longwear but the application and ease of use makes it easy to re apply. I love that its Korean made and vegan and cruelty free. Overall a nice lip. Feels soft and not overly drying on the lips.


Dries on DRY
[I received this product in exchange for my honest review] The scent is innocuous and the color is great. But my only real issue is that when it dries, it dries on super dry. It doesn't budge, but if you want moisture/hydration and apply lip balm over it or lip gloss, it'll smudge. Not my favorite but really nice color.
Soft matte lip cream from Half Magic
[I received this product in exchange for my honest review] This blurring soft matte lip cream from Half Magic is highly pigmented and has a smooth texture. It doesn't dry out like a lot of matte products, so your lips will stay hydrated. The small doe foot applicator is perfect and even has a wedge angle for precision application.


