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Highlights
Summary
HALF MAGIC's Mouth Cloud Soft Matte Lip Cream is an addictive, velvety-soft lip cream for all day matte coverage that never looks or feels dry.
Benefits
- Nourishing matte coverage
- Whipped, airy texture
- Soft blur effect
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611515
Apply lightly for a soft wash of color and layer on for high pigment, full coverage lip color.
Mix, match, and blend with Sculptitude 2-in1 Lip Liners (sold separately) for a painterly application - making it easy to add depth and dimension, customize warmth or coolness, and create ombres and halos.
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Isododecane, Diphenyl Dimethicone, Methyl Trimethicone, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Diphenylsiloxy Phenyl Trimethicone, Polyisobutene, Boron Nitride, Butyl Acrylate/Hydroxypropyl Dimethicone Acrylate Copolymer, Diphenyl Dimethicone/Vinyl Diphenyl Dimethicone/Silsesquioxane Crosspolymer, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Tricalcium Phosphate, Dimethiconol, Phenoxyethanol, Aluminum Hydroxide, Ethylhexylglycerin, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Yellow 6 (CI 15985), Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 28 (CI 45410).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Holy Amazing
I impulse bought invoice attached because it swatched so pretty and I couldn't be without it. I wore it to my wedding reception and it literally stole the show. I was so pleased with it and it wore like an absolute dream, I only reapplied once and even then it really didn't need it
Most Helpful Critical Review
Pigmented
[I received this product in exchange for my honest review] I really enjoyed the smooth texture of this lip cream but the color was a bit too dark for my taste. The product applies easily and does take a minute or two to dry. There is absolutely no scent to it which is a big plus. The product is extr...
68 results
Dries on DRY
[I received this product in exchange for my honest review] The scent is innocuous and the color is great. But my only real issue is that when it dries, it dries on super dry. It doesn't budge, but if you want moisture/hydration and apply lip balm over it or lip gloss, it'll smudge. Not my favorite but really nice color.
Soft matte lip cream from Half Magic
[I received this product in exchange for my honest review] This blurring soft matte lip cream from Half Magic is highly pigmented and has a smooth texture. It doesn't dry out like a lot of matte products, so your lips will stay hydrated. The small doe foot applicator is perfect and even has a wedge angle for precision application.
Nice lip product
I really like the product. It's very pigmented and goes on easily. It does stay on for a decent amount of time, but can wear off with eating and drinking. The color is a little too dark for my liking as a natural ginger, but if I had chosen a different color I would wear it more often. [I received this product in exchange for my honest review]
Pigmented and buttery formula!
I received the lip cream in the shade magic brownie, I wasn't a fan of the color however the formula is very pigmented and buttery. It has a subtle scent and cute packaging. Overall, I'd definitely recommend it but just prefer more of a pinky nude shade.
it's just fine
[I received this product in exchange for my honest review] This packaging didn't work for me. It's not easy to hold - not a fan of the jagged edges and the product is very pigmented. It's an easy application and nice color but nothing revolutionary.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is it long-wear and transfer proof?
- Asked by Lexie
- Official Answer By Half Magic - Brand EngageHello! Mouth Cloud was not formulated to be long-wear nor transfer-proof, it was developed to be a comfortable and modern soft matte, so will in turn provide nourishment to the lips and fade naturally over time.Was this answer helpful to you