Rated 4.65 out of 5 stars
Most Helpful Positive Review It Really Is A Miracle!
I have tried a myriad of leave in conditioners for my very curly, highlighted hair and this one BY FAR outweighs any other in every area, including light and non greasy. We live on the coast and this product totally leave my salt water, pool and sun hair soft, shiny and bouncy. I spray it from about half way down the shaft to the ends and combs from the ends up. Tangles vanish leaving supple, soft curls. I LOVE this product, but not always the price.
Most Helpful Critical Review Not as amazing as expected
I had heard great things about this product and saw good reviews online for it and thought I'd give it a try. An all-in-one product sounded too good to be true, and for me it apparently was. I used this product right out of the shower to detangle my wet hair so I could easily comb it out. It sprayed on easily and did a great job as a detangler, but this is the only use I found to be true out of the 10 it claims to do. I noticed opposite effects on my hair than what the bottle says it does. I found it to dry out my hair and make it even more frizzy than if I had not put any product in it at all. I was really hoping for something more nourishing and moisturizing and this just wasn't it for me.
Reviewed by 3553 customers Natural Blonde
Peyton from New Jersey
I literally love this stuff. I was experiencing a lot of dryness and breakage. In one wash it already felt and looked so good. Only complaint is that it felt a little heavy when i was coming it through my hair. I even got a compliment on my hair in class the next day. I have thick medium coarse straight blonde hair.
Miracle Leave-In Product
Suze from NJ
This is really good for a drugstore brand hair product. It does leave the hair easy to comb.
Laura from Indianapolis
This is the secret to amazing hair. Use it after washes, especially if you have long hair. Helps de tangle and your hair will me shiny, frizz free, and oh so soft.
Your hair will thank you!
Breanna S from Alabama
I have been using pureology leave in conditioner for years, but a few months back I decided to give It's a 10 a try and I LOVE it! I use it after every wash and it detangles, protects, and makes my hair shine. It also seems to help with breakage which is a big need of mine. I only wash my hair twice a week, so the 4 oz bottle will probably last a while. You do not need much at all! Just a few sprays on your mid shaft to your ends and you are good to go!
If you are on the fence about this, just go ahead and try it! It truly is 10 out of 10!
I've been using this for years
Amanda from Maryland
This product has never disappointed me. I brush it in after I shower, no frizz. I dye my hair often and I feel this helps with some of the damaged hair.
Lisa from Pennsylvania
Ive been looking for a product to help me brush through my think wavy highlights and this is the bomb! Love it! My wet brush glided through my hair after my shower! I used to break so much hair off trying to comb my hair out! I will buy again and again!
Worst smelling product
Beebee from San Gabriel
The smell is terrible . Couldn't figure out where the smell was coming from till I smelled my hands then my hair and after opened the bottle to confirm . Worst smell makes me feel sick thinking about it
I will purchase again
SLW from AZ
I use this several times a week and love the way it makes my hair feel. However, the price has skyrocketed since the last time I purchased..more than doubled! Glad it lasts a long time. Just say "thank you Joe"
Peach from Denver
I love the It's a 10 brand and this product is no exception. It's smells sooo nice and makes my fine and damaged hair so much more manageable after washing. I got the larger bottle which is pricy but a good value for the amount of product. I also ordered online and appreciated how the product was wrapped in a separate plastic bag in case it spilled (which it did not!) :)
The conditioner works but I don't like the scent.
Ultabeautyfan from MO
The conditioner works but I don't like the scent.
Emmy from NC
I don't wash my hair every day. Maybe once a week. I use it once after I wash my hair & it keeps my hair looking and feeling great until I'm ready to wash again, and repeat!!
Meg from Christiansburg
I have long, fine, blonde hair. I'd always found it impossible to brush through my hair after a shower until I started using this product. It's amazing and does everything it says it does on the back of the bottle. It has helped so so much with my breakage and just makes my hair look overall healthier and so shiny. Worth the price 100%
Best stuff ever
Jiffy pop from Cary, NC
Makes my hair look great!
Don't love this
Lindsay from Kentucky
This product is way too thick for my thin hair. I don't like the texture it leaves behind either. My hair just feels so heavy when I use this. Wish I would've just returned it.
Mallory from Kansas
I have been using this for years and love how it makes my hair feel and look.
It's A 10 🌟
Indiana User from INDIANA
Love It's A 10! A little squirt or 2 after a shower does the job of making my hair smooth and manageable year round. In the Midwest, it really helps during these winter dry months. Even with the hardest of water, It's A Ten does the job! No fly away, frizzy hair.
I would buy this product again.
Stephanie from Dallas, TX
I have fine, thin hair and this product conditions beautifully without making my hair look oily.
A must have for my hair care cocktail!
KSL from New Jersey
This is even better than the brand's standard leave-in conditioner. Makes it easier to brush through wet hair, adds moisture, reduces frizz and improves color. I use it together with the Olaplex bond smoother for a perfect cocktail!
Lia from Tx
This product left my hair extremely FRIZZY and DRY! Will never use again.
Great for blondes real and bottle lol
Juliel from Boston ma
Great product to help comb hair after washing.
I would buy this product again!
Cookie Cutter from Lakeland Florida
This is great for controlling frizz.
A little bit heavy for straighter hair, use in moderation
Maddie from Berea, KY
This product is a little too heavy for my hair type as a daily detangler. Definitely more of a right out of the shower about to blow dry my hair product.
Worth the price!
Libby from Rochester, NY
I am so happy I took a risk on this! My hair is super processed, so much blonde, very long and thick. This product makes it so easy to brush through after showering. I love the smell and it makes my hair so soft! I'll continue to purchase this product!
My bottle is defective
Les from Houston
The spray trigger on my bottle doesn't work and it's very frustrating!
Still the absolute best after all these years
Vixx24 from New York
I have been using this since 2000 and i'll never stop. Ive tried others but nothing compares and my hair doesnt come out as nice or soft as when using this. this is my go to