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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
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The unique combination of conditioners and protective ingredients in It's a 10 Miracle Leave-In Potion Plus Keratin smoothing cream infuses hair with silky softness while eliminating frizz or the appearance of damage –all in a lightweight formula that’s never greasy and won’t weigh down tresses.
Benefits
- Helps smooth hair
- Adds shine
- Thermal protectant
- Defrizzes hair
- Separates curls
- Humidity resistant
- Non-greasy
- No build up
- Safe for color treated hair
- Lightweight formula
Features
- Color-safe
- Thermal protectant
- Paraben-free
- Gluten-free
- Leaping Bunny Certified
Key Ingredients
- Hydrolyzed Keratin: a fantastic conditioner that has been proven to smooth the hair cuticle, creating excellent shine and smoothness
- Panthenol: a highly effective moisturizer, fortifier and anti-oxidant
Apply a dime to quarter sized amount to clean wet hair. Comb through evenly. Do not rinse out. Style as desired.
Water (Aqua/Eau), Dimethicone, Cyclopentasiloxane, Propylene Glycol, Polyacrylamide, Dimethiconol, Phenyl Trimethicone, C13-14 Isoparaffin, Fragrance (Parfum), Lauryl Glucoside, Polyglyceryl-6 Laurate, Phenoxyethanol, Caprylyl Glycol, Ethylhexyl Hydroxystearate, Myristyl Glucoside, Laureth-7, Chlorphenesin, Potassium Sorbate, PEG-8 Methicone, Hexylene Glycol, Dimethicone PEG-8 Meadowfoamate, Panthenol, Sodium PCA, Hydrolyzed Keratin, Citronellol, Limonene, Hexyl Cinnamal, Linalool, Alpha-Isomethyl Ionone, Bismuth Oxychloride (CI 77163)
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Questions
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
My Beauty Routine Takes
- 2630 Minutes
- 1210 Minutes
- 41+ Hour
Best Uses
- 64Frizziness/Flyaways
- 63Dry/Damaged Hair
- 51Color-treated Hair
- 26Normal Hair
- 25Daily Use
Describe Yourself
- 37Beauty Conscious
- 25Survivalist / Minimalist
- 20Budget Shopper
- 16Brand Buyer
- 8Product Junkie
Hair Type
- 55Wavy Hair
- 17Straight Hair
- 13Very Curly Hair
Most Helpful Positive Review
LOVE THIS
So I have tried the normal its a 10 and it was OK. Truthfully, I tried this one first and then used the normal its a 10 and the keratin version blows it out of the water. My hair is so healthy and soft and styles better because of this. It has become one of my holy grail products(which does not come...
Most Helpful Critical Review
Just ok
I have very curly hair and it gets frizzy. The Miracle Leave-in potion is not for me. It was easy to apply and my hair felt softer with this product but did very little to help with frizz. It may be better for someone who has naturally straight hair or for someone who doesn't live in a high humidity...
154 results
Great product
Smells incredible and has worked wonders on my hair. Overall a great product that supersedes expectations.
Shrinkflation
I've been using this product for years— bought a bunch to restock my supply and realized while this used to include 3.4 oz of product, it now only includes 3 oz. And of course they changed the bottle design by closing off the bottom so that you can't see how empty the bottle is. This also prevents you from pushing out the product when the pump no longee works. I will no longer be purchasing this and will find another brand that isnt trying to trick their loyal customers!
Product design flaw
This is one of my favorite styling creams but the bottle design is frustrating! It does not come out consistently and lots of shaking involved. Just annoying. I wish they would put it in a squeeze tube!
Helps my Frizz
Helps with preventing most of the frizz in my hair. Also, to those who say the pump doesn't work, you can just press up the bottom of the bottle and more will dispense.
It is great, but is not a stand-alone.
If you have color treated hair this should probably be used in conjunction with a leave in conditioner. I applied this with just and oil while my hair was still wet to seal in the hydration and my hair completely dried out the next day. I have afro kinky coils and recently toned and colored my hair though. It did however do everything it claimed on a virgin, Brazilian hair wig. The smell isn't the best but if you use the recommended amount you won't notice too much of that smell within a few hours.