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It's A 10 Miracle Leave-In Potion Plus Keratin #1
It's A 10 Miracle Leave-In Potion Plus Keratin #1

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It's A 10 Miracle Leave-In Potion Plus Keratin

Item 2250818

$23.00
Size:3.0 oz
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Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free
  • Sustainable Packaging Brand
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The unique combination of conditioners and protective ingredients in It's a 10 Miracle Leave-In Potion Plus Keratin smoothing cream infuses hair with silky softness while eliminating frizz or the appearance of damage –all in a lightweight formula that’s never greasy and won’t weigh down tresses.

Details

Benefits

  • Helps smooth hair
  • Adds shine
  • Thermal protectant
  • Defrizzes hair
  • Separates curls
  • Humidity resistant
  • Non-greasy
  • No build up
  • Safe for color treated hair
  • Lightweight formula

Features

  • Color-safe
  • Thermal protectant
  • Paraben-free
  • Gluten-free
  • Leaping Bunny Certified

Key Ingredients

  • Hydrolyzed Keratin: a fantastic conditioner that has been proven to smooth the hair cuticle, creating excellent shine and smoothness
  • Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

How To Use

Apply a dime to quarter sized amount to clean wet hair. Comb through evenly. Do not rinse out. Style as desired.

Ingredients

Water (Aqua/Eau), Dimethicone, Cyclopentasiloxane, Propylene Glycol, Polyacrylamide, Dimethiconol, Phenyl Trimethicone, C13-14 Isoparaffin, Fragrance (Parfum), Lauryl Glucoside, Polyglyceryl-6 Laurate, Phenoxyethanol, Caprylyl Glycol, Ethylhexyl Hydroxystearate, Myristyl Glucoside, Laureth-7, Chlorphenesin, Potassium Sorbate, PEG-8 Methicone, Hexylene Glycol, Dimethicone PEG-8 Meadowfoamate, Panthenol, Sodium PCA, Hydrolyzed Keratin, Citronellol, Limonene, Hexyl Cinnamal, Linalool, Alpha-Isomethyl Ionone, Bismuth Oxychloride (CI 77163)

Shipping & Coupon Restrictions

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Review Snapshot

by PowerReviews

154 ReviewsWrite a Review
93%
of respondents would recommend this to a friend
Ratings Distribution
Pros
113Easy To Use
111Effective
54Smells great
43Gentle
43Good Value
Cons
5Pricey / Poor Value
2None
2Not Effective
1Complicated To Use
1Doesn't Work
My Beauty Routine Takes
2630 Minutes
1210 Minutes
41+ Hour
Best Uses
64Frizziness/Flyaways
63Dry/Damaged Hair
51Color-treated Hair
26Normal Hair
25Daily Use
Describe Yourself
37Beauty Conscious
25Survivalist / Minimalist
20Budget Shopper
16Brand Buyer
8Product Junkie
Hair Type
55Wavy Hair
17Straight Hair
13Very Curly Hair
Most Helpful Positive Review
LOVE THIS

So I have tried the normal its a 10 and it was OK. Truthfully, I tried this one first and then used the normal its a 10 and the keratin version blows it out of the water. My hair is so healthy and soft and styles better because of this. It has become one of my holy grail products(which does not come...

Versus
Most Helpful Critical Review
Just ok

I have very curly hair and it gets frizzy. The Miracle Leave-in potion is not for me. It was easy to apply and my hair felt softer with this product but did very little to help with frizz. It may be better for someone who has naturally straight hair or for someone who doesn't live in a high humidity...

154 results

Great product

Submitted 2 months ago

By Ash

From Nevada

Smells incredible and has worked wonders on my hair. Overall a great product that supersedes expectations.

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Shrinkflation

Submitted 4 months ago

By rach_indc

From Washington, DC

I've been using this product for years— bought a bunch to restock my supply and realized while this used to include 3.4 oz of product, it now only includes 3 oz. And of course they changed the bottle design by closing off the bottom so that you can't see how empty the bottle is. This also prevents you from pushing out the product when the pump no longee works. I will no longer be purchasing this and will find another brand that isnt trying to trick their loyal customers!

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Product design flaw

Submitted 5 months ago

By Thetpaleah

From Tampa, FL

This is one of my favorite styling creams but the bottle design is frustrating! It does not come out consistently and lots of shaking involved. Just annoying. I wish they would put it in a squeeze tube!

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Helps my Frizz

Submitted 9 months ago

By Brit

From WI

Helps with preventing most of the frizz in my hair. Also, to those who say the pump doesn't work, you can just press up the bottom of the bottle and more will dispense.

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It is great, but is not a stand-alone.

Submitted 1 year ago

By Jkey

From Lake Charles, LA

If you have color treated hair this should probably be used in conjunction with a leave in conditioner. I applied this with just and oil while my hair was still wet to seal in the hydration and my hair completely dried out the next day. I have afro kinky coils and recently toned and colored my hair though. It did however do everything it claimed on a virgin, Brazilian hair wig. The smell isn't the best but if you use the recommended amount you won't notice too much of that smell within a few hours.

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