Rated 4.71 out of 5 stars
Most Helpful Positive Review Best leave in I've ever used
My hair was damaged from blow drying every day after my shower...won't do that again back to air drying. I was looking for anything to help me bring my hair back to life and make it less damaged. This is the product. Spray it in your hair and it's turns to silk so easy to brush through. After a few days I didn't have to use it anymore and my hair feels way better than before a noticeable difference. I still use it every once in a while just to keep my hair healthy and strong.
Most Helpful Critical Review Loved it- until I realized I was allergic
I started using this product in 2011 when my roommate, who was a hair dresser, brought it home and swore by it. Initially, I loved it! But at the same time, I started developing a contact dermatitis on my scalp. I thought it was the Morraccan Oil shampoo and conditioner I started using at the time too- so even though I loved that shampoo and conditioner as well, I stopped using it. The dermatitis continued, getting worse/ better but I never attributed it to It's A 10 because I didn't spray it on my scalp- I mean my hair is more than halfway down my back and I would use it on the midshaft to the ends. Long story short, and a lot of trial and error with products, my diet, allergy tests, etc.- I picked up a different leave in conditioner a month or two ago, because I just felt like switching it up. Mind you, I had been using It's a 10 consistently for 5 years.. that's probably close to 30-40 bottles of this stuff, with my hair being so long. So miraculously, the dermatitis cleared up mostly... my scalp was significantly less itchy and everything was great! I still didn't want to believe it was It's a 10 because it was my staple product. Anyway, I picked up a bottle of it two weeks ago and have noticed that the dermatitis has returned and immediately after using it, while my hair was still wet, my scalp would ITCH like crazy!
Sooo I looked up some of the ingredients and the ingredient Hydroxyisohexyl 3-cyclohexene carboxaldehyde- known as Lyral is apparently a well-known allergen according to the US National Library of Medicine. According to the study, 89% of individuals had some sort of contact dermatitis develop and the National Institutes of Health recommend a significant reduction of in usage concentrations to prevent allergic reactions. So hey, product developers of It's a 10- I'm sure that this ingredient can be substituted for something a little less abrasive to people who have a sensitivity! Otherwise, if your not allergic, it's a good product!
Reviewed by 1443 customers You will love your hair again!
BZY63 from Houston Texas
After shampooing and towel dry, I spray Miracle Leave in Plus Keratin and comb through. It makes my hair easy to blow dry and style and look silky and shiny. I stopped using it for a while after I ran out and I really noticed a difference. I will never be without this product.
DP from Texas
Use on hair after washing to help with breakage and add protein
Will buy again and again!
Lyn from NEW Jersey
Tried this leave in product for the first time and I was very impressed! First try and my hair was tangled free, soft, silky and so easy to style. A little goes a long way! Will definitely use after every shampoo/conditioner. No need to look further for a better product. "It's a 10" seriously lives up to its name! It's a 10+!
One and only
Chrissy from Key west
Used them all and this is it
Great product but need more product for the price
Shannon from Las Vegas NV
After shampoo and conditioner wash before style
Amazing For Fine Frizzy Hair
Vida Coco from San Diego
I've tried everything for my daughters fine hair. It has a curl to it but any product I try, her hair still ends up so tangly and frizzy. I purchased this based off high rating reviews and man!! What a difference it makes. I got the 4 oz but wish I had purchased the large size. It works amazing on my hair also and I would definitely recommend!
V from Texas
I have extremely damaged hair due to bleaching my hair for over a year now. My hair gets really gummy when wet and really dried/frizzy when my hair is dried. This leave in makes my hair so soft and manageable. Now my hair looks like actual hair now. I love it. I spray it onto my hands then onto my hair so the product spreads evenly.
My go to always!
Mashleigh from Trinity, Florida
I use this bottle of gold everyday! Even on dry hair. Before brushing, blowdrying, straightening or curling. Anything heat related is a must and it works beautifully!
Affordable and it works!!!
DachsieMom from Minnesota
I use this on my natural curl and on kids straighter hair and it is very nourishing and smoothing and helps fight frizz. In my opinion it's better than more expensive leave in conditioners that do less!
It smells like bug spray
North Coast from Arcata, cA
I wanted to love this product. It sprays really even which is nice but the smell is overwhelming and smells like bug spray! Even if it works, I just can't deal with the smell that lingers and lingers and lingers.
Rosa from Atlanta, GA
Detangles my hair good but it weights down my hair after straightening and feels sticky
I love It's a 10 and highly recommend it!
Gina from Monroe, LA
KK from Michigan
Not sure why I didn't smell this in the store, but I didn't. Got it home and yikes....smells like old lady perfume. So strong! Just couldn't imagine smelling this on my hair all day long, so back to Ulta it went! I got the It's a 10 Potion 10, which is much more subtle.
I have been buying this product for years.
Sandy from Bakersfield, Ca
I have fine hair and this allows me to easily comb all the tangles out of my wet hair after shampooing it. Also maintains a shine to my hair and less breakage.
it's a 10 leave-in conditioner.
Melissa from Mboro Tn
Leave-in conditioner is a great time saving product.
Love this stuff!
Court82 from Evansville, IN
Love this stuff! It makes my hair look great. Great protection from heat. Smells amazing!
JS from US
Storytime! Once upon a time, there was a girl who spent about a year dying her hair with black box dye as dark as outer space. Here's a hint: that girl was me. Recently, a friend convinced me to watch MHA, and I decided I absolutely HAD to have red/white split dyed hair like Todoroki. After hours of bleaching and dying and bleaching and toning (and more bleaching), the color was PERFECT....and my hair was fried. Like literally, to the point of breaking off. When it was dry, it was coarse and stiff and stood on end like I had stuck my finger in an electrical outlet. Hence why I bought this product. Within one use, my hair was back to laying on my head like gravity actually had control over it. It's obviously still damaged, but it at least has some semblance of life back in it now. I haven't tried it on wet hair yet, but if it works this well dry, I'm sure it's fantastic. So, if you like to impulsively switch hair colors like I do, this is the product for you. Just please don't try to go from black to platinum in 3 days....or do, it was totally worth it. < 3
Deb from Wv
I use on damp hair after shampoo/conditioning, lightly spray It's a 10 on hair and use comb through.
Meg from Eat Coast, USA
I recently went back to my brown hair color after bleaching it for about a year. My hair is already fine and I felt that the bleach was just starting to destroy it!
Most products say to use on damp hair, but sometimes my hair is just so dry and thirsty when I wake up the next morning, I wanted something you could put on dry (not wet) hair. I saw some other reviewers share that they spray this on their hands and run it through their hair, which is how I use it.
This is amazing. I wake up the next morning and I have total bed head and my hair is just so dry! I spray two pumps on my hands and run through my hair before using a straightening iron. I thought using this on dry hair would get clumpy and crusty, but it makes my hair act like how I think healthy heat would, soft, bouncy, hydrated! This also works as a heat protectant...my hair isn't perfect, healthy, and shiny 100% yet, but it is sure a lot better than it was! I also use this on my damp hair after I get out of the shower before I use my blow dryer. This works like a dream, makes my hair feel more hydrated, healthier, and seems like it's getting my hair back on track! Love it!
RP from West Chester, PA
I've been using Its' a 10 for years and this is perfect when I get out of the shower before I brush my hair. It isn't too heavy so it doesn't weigh down ends or look greasy.
Iris from Las Vegas,NV
My hair is damaged from all the hair dying. After I started using this product my hair feels so nice and soft. The product also smells great.
Side benefit of super strong fingernails!
Linn from St. Louis, MO
I needed hair protection for when I used heat tools, and I gave this stuff a chance after my salon-bought stuff ran out. I'm on my second bottle of this stuff, it's so good! I dry my hair after almost every shower (2-3x a week) and I still don't have any split ends since my last trim over a year ago!
**Bonus** My fingernails are absolutely beautiful, growing like crazy, and hard as a rock! I'm certain that this stuff is the reason. I've started dabbing the stuff on my toenails to see if it has the same effect!
I love this stuff!
Holly from Omaha, ne
I have frizzy hair and this product helps keep the frizziness down and revitalizes the hair.
Great for Fine Fly-Away Hair
Sunnyside50 from New Jersey
At first, I did not like this product on my fine wavy hair because the product made it flat. A friend of mine told me to lightly spray it on my hands and work it only through the ends after I wash my hair. I do not spray it directly on my hair. What a difference! My hair is stronger after blow drying on the warm setting and I no longer have dry, flat, fly-away hair. My hair looks shiny and healthy.
I love it!
Mel from Maryland
I shaved my head recently and since my hair has been growing out I've been using a dab of coconut oil and 3 spritz of the leave-in and everyday my hair grows thicker, stronger, and faster! I feel like I'm doing my growing hair a favor and I believe continuing to use this product will give me the strong strands I'm looking forward to!