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Highlights
Summary
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make pigments pop and eliminate fallout. Formerly known as Matte Eye Primer.
Benefits
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
Features
- Proudly cruelty free with clean ingredients
- Tube sleeve made from 79% bioplastic
Item 2620482
Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other nig...
Most Helpful Critical Review
Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a litt...
1936 results
Good stuff
I got this in a tester package. I lost my name brand product and grabbed this one since I had it. I was pleasantly surprised when it held my very loose eyeshadow that my name brand didn't; it saved me from a lot of fall damage for sure. The other big thing I like about it is the staying power. It lasts me for a 10-12 hour day EASY. I can't speak to you about the blendability because I mainly do a very serious shape for my eyeshadow, no soft edges.
I would buy this product again
I've been looking for something to help with my eyeliner and eyeshadow from smearing and creating raccoon eyes. This product does the trick. I've tried it a couple of times and everything stayed in place for over 6 hours. A game changer for me.
Formula Changed
I've loved & used this eye primer for years for its great formula. My most recent purchase was COMPLETELY different. The consistency is very oily and it caused pimples on my lids. Will not buy again.
Game changer!
Without a doubt, THE BEST eyeshadow primer I have ever used. I typically keep a blending brush in my purse to take care of the inevitable creasing that occurs after several hours of wearing my typical shimmery, color shifting eye looks (from various brands, ranging from budget to prestige) and now I have zero issues with creasing. I am obsessed, I've already recommended this product to several coworkers and even a few strangers after they complimented my eye makeup!
My eyes weren't pain from this product
I received this item as part of a free gift for Ulta products when you purchase so much product. The color and texture are perfect but it brought much pain! I am sensitive, but not overly sensitive but I cannot use this product anymore and will be giving it to someone else. It's a shame because it was the perfect size and color. But if it hurts my eyes, and it has to to go.
Questions
Q&A
Showing 20 out of 31 Questions
- Q
Does this prevent eye shadow, especially cream shadows, from creasing?
- Asked by Wondering
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this long wear eye primer prevents creasing and enhances color payoff.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by Beautyspell
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product does not have vegan certification at this time.Was this answer helpful to you
- Q
Does this product come in different shades? Thanks
- Asked by Marguerite
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product is only available in one universal shade.Was this answer helpful to you
- Q
Is this primer good for oily lids?
- Asked by Ali
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Absolutely! This matte finish is great for oily lids.Was this answer helpful to you
- Q
I have hyperpigmentation on my eyelids. Will this help to conceal it/even out my tone before applying shadow, or would you recommend a concealer as well?
- Asked by Chaotic-chickpea
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This primer gives a sheer wash of color. We would recommend applying the primer first and following with concealer on top for extra coverage.Was this answer helpful to you
- Q
Is this the same formula as the previous matte primer?
- Asked by Sherry
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this is the same eye primer formula you know and love!Was this answer helpful to you
- Q
How long does this product last before it expires?
- Asked by Emily
- Verified Reply - Staff ExpertThis product has a shelf life of 30 monthsWas this answer helpful to you
- Q
Is this the same formula as the tinted eye primer but just without the tint?
- Asked by Erica
- Verified Reply - Staff ExpertHi there. This is not the exact same formula, but is very similar. This has a nude tint with a matte finish, whereas the Tinted Eye Primers have a tint of color with a pearl finish.Was this answer helpful to you
- Q
Does this have a wand or squeezes directly from the tube?
- Asked by thanna
- Verified Reply - Staff ExpertIt is a squeeze-tube dispenser.Was this answer helpful to you
- Q
Do I put this on before or after applying my all over face foundation? I usually do my eyes last therefore I already have foundation on my eyelids before putting in eyeshadow. I've never used eye primer before just all over face primer
- Asked by Kaitybell2018
- Verified Reply - Staff ExpertIf you're applying foundation over your lids, we'd recommend applying the eye primer first to your bare lids for best results. Enjoy!Was this answer helpful to you
- Q
does this primer work well for oily eyelids?
- Asked by pricilla
- Verified Reply - Staff ExpertThis is a great choice for those with oily eyelids!Was this answer helpful to you
- Q
I have VERY oily eyelids. Will this keep them matte?
- Asked by SR
- Verified Reply - Staff ExpertThis is a great choice for those with oily eyelids!Was this answer helpful to you
- Q
I was wondering how this would work to help conceal tiny reddish veins on my eyelids. I'm older and have allergies, I struggle with this.
- Asked by Susan
- Verified Reply - Staff ExpertThe nude shade is a translucent formula, so although it won't provide full coverage, it will help to lessen their appearance a bit. We hope this info is helpful!Was this answer helpful to you
- Q
Is this gluten and soy free?
- Asked by lb
- Verified Reply - Staff ExpertNo, this product is not gluten-free, nor does it feature a soy-free claim specifically, so we recommend reviewing the ingredients list with your physician prior to use if you have any sensitivities to soy or to gluten.Was this answer helpful to you
- Q
Can this be used as an under eye concealer primer as well, much like the Benefit Stay Don't Stray?
- Asked by Janel
- Verified Reply - Staff ExpertThis product is used to prolong wear of your eye shadow, we do not recommend using it as a under eye concealer.Was this answer helpful to you
- Q
Is this product for all type of skin?
- Asked by Bettyboop
- Verified Reply - Staff ExpertYes, it's formulated for all skin types.Was this answer helpful to you
- Q
How much do you use and do you wait for it to dry before applying shadows?
- Asked by Emi
- Verified Reply - Staff ExpertA very small amount (about a pea size for both eyes) is all that is needed. It sets fairly immediately, so you can proceed with eyeshadow application after just a few seconds. :-)Was this answer helpful to you
- Q
Which shade would be best for mature eyelids that are a bit crepey? I wear both matte and satin eyeshadows.
- Asked by Samantha
- Verified Reply - Staff ExpertWe recommend the Nude Matte shade, which features a silky formula that applies effortlessly for a translucent, matte finish that is nearly imperceptible.Was this answer helpful to you
- Q
Will both primers work with oily skin/eyelids?? Also, how do you apply this? Thank you!
- Asked by Cherry Pie
- Verified Reply - Staff ExpertYes, they are a great choice for oily eyelids! Most apply using fingertips, but you could use a small brush to apply, if you prefer.Was this answer helpful to you
- Q
Is the champagne good for all skin tones?
- Asked by Witlie
- Verified Reply - Staff ExpertAbsolutely - it is for all skin tones and imparts a gorgeous shimmer effect.Was this answer helpful to you