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Free Gift with purchase
Free choice of gift with $22 Ulta Beauty Collection purchase (valid thru 11.21.26 in-store and online. While supplies last; in-store availability may vary. Purchase threshold cannot be combined across shipping, pickup, and same-day delivery)
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Highlights
Summary
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make pigments pop and eliminate fallout. Formerly known as Matte Eye Primer.
Benefits
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
Features
- Proudly cruelty free with clean ingredients
- Tube sleeve made from 79% bioplastic
Item 2620482
Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other nig...
Most Helpful Critical Review
Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a litt...
1944 results
Only primer that works
Have tried alllll the primers and this is the only one that works for my oily eyelids!!
Best primer I've ever used
I got a sample size in a gift bag recently and I will definitely be purchasing the full size one. It kept my eyeshadow locked in place and not a crease in sight. It doesn't budge unless you use makeup remover which is great.
Try literally anything else
It did hold my eyeshadow for 12+ hours and it was easy to apply. It makes me look kind of sickly because of the weird orange-beige color. It shows texture in places I didn't think I had texture. It made my shadows appear muddy and no where near their actual colors, like it dimmed them down and even my brightest pink was no longer pink. It was ugly.
But It!!
We live in Southwest Florida. THIS SURVIVED 10 HOURS AT THE FOOTBALL FIELD! I'm 46. I do not wear a lot of makeup. But this makes a huge difference! No creasing, caking, smearing. My makeup was still looking good after many long days out in the heat, humidity and chaos.
Great replacement for eye shadow primer
This matte primer is great! I have been searching for one just like this. It goes on well and blends nicely. I wear it under my eye shadow, and it lasts all day. Please don't stop making this!
Questions
Q&A
Showing 5 out of 31 Questions
- Q
Does this prevent eye shadow, especially cream shadows, from creasing?
- Asked by Wondering
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this long wear eye primer prevents creasing and enhances color payoff.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by Beautyspell
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product does not have vegan certification at this time.Was this answer helpful to you
- Q
Does this product come in different shades? Thanks
- Asked by Marguerite
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product is only available in one universal shade.Was this answer helpful to you
- Q
Is this primer good for oily lids?
- Asked by Ali
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Absolutely! This matte finish is great for oily lids.Was this answer helpful to you
- Q
I have hyperpigmentation on my eyelids. Will this help to conceal it/even out my tone before applying shadow, or would you recommend a concealer as well?
- Asked by Chaotic-chickpea
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This primer gives a sheer wash of color. We would recommend applying the primer first and following with concealer on top for extra coverage.Was this answer helpful to you