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Highlights
Summary
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make pigments pop and eliminate fallout. Formerly known as Matte Eye Primer.
Benefits
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
Features
- Proudly cruelty free with clean ingredients
- Tube sleeve made from 79% bioplastic
Item 2620482
Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other nig...
Most Helpful Critical Review
Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a litt...
1936 results
Good stuff
I got this in a tester package. I lost my name brand product and grabbed this one since I had it. I was pleasantly surprised when it held my very loose eyeshadow that my name brand didn't; it saved me from a lot of fall damage for sure. The other big thing I like about it is the staying power. It lasts me for a 10-12 hour day EASY. I can't speak to you about the blendability because I mainly do a very serious shape for my eyeshadow, no soft edges.
I would buy this product again
I've been looking for something to help with my eyeliner and eyeshadow from smearing and creating raccoon eyes. This product does the trick. I've tried it a couple of times and everything stayed in place for over 6 hours. A game changer for me.
Formula Changed
I've loved & used this eye primer for years for its great formula. My most recent purchase was COMPLETELY different. The consistency is very oily and it caused pimples on my lids. Will not buy again.
Game changer!
Without a doubt, THE BEST eyeshadow primer I have ever used. I typically keep a blending brush in my purse to take care of the inevitable creasing that occurs after several hours of wearing my typical shimmery, color shifting eye looks (from various brands, ranging from budget to prestige) and now I have zero issues with creasing. I am obsessed, I've already recommended this product to several coworkers and even a few strangers after they complimented my eye makeup!
My eyes weren't pain from this product
I received this item as part of a free gift for Ulta products when you purchase so much product. The color and texture are perfect but it brought much pain! I am sensitive, but not overly sensitive but I cannot use this product anymore and will be giving it to someone else. It's a shame because it was the perfect size and color. But if it hurts my eyes, and it has to to go.
Questions
Q&A
Showing 5 out of 31 Questions
- Q
Does this prevent eye shadow, especially cream shadows, from creasing?
- Asked by Wondering
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this long wear eye primer prevents creasing and enhances color payoff.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by Beautyspell
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product does not have vegan certification at this time.Was this answer helpful to you
- Q
Does this product come in different shades? Thanks
- Asked by Marguerite
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product is only available in one universal shade.Was this answer helpful to you
- Q
Is this primer good for oily lids?
- Asked by Ali
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Absolutely! This matte finish is great for oily lids.Was this answer helpful to you
- Q
I have hyperpigmentation on my eyelids. Will this help to conceal it/even out my tone before applying shadow, or would you recommend a concealer as well?
- Asked by Chaotic-chickpea
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This primer gives a sheer wash of color. We would recommend applying the primer first and following with concealer on top for extra coverage.Was this answer helpful to you