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Highlights
Summary
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make pigments pop and eliminate fallout. Formerly known as Matte Eye Primer.
Benefits
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
Features
- Tube sleeve made from 79% bioplastic
- Proudly cruelty free with clean ingredients
Item 2620482
Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Questions
Ask a QuestionQ&A
Showing 5 out of 31 Questions
- Q
Does this prevent eye shadow, especially cream shadows, from creasing?
- Asked by Wondering
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this long wear eye primer prevents creasing and enhances color payoff.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by Beautyspell
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product does not have vegan certification at this time.Was this answer helpful to you
- Q
Does this product come in different shades? Thanks
- Asked by Marguerite
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product is only available in one universal shade.Was this answer helpful to you
- Q
Is this primer good for oily lids?
- Asked by Ali
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Absolutely! This matte finish is great for oily lids.Was this answer helpful to you
- Q
I have hyperpigmentation on my eyelids. Will this help to conceal it/even out my tone before applying shadow, or would you recommend a concealer as well?
- Asked by Chaotic-chickpea
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This primer gives a sheer wash of color. We would recommend applying the primer first and following with concealer on top for extra coverage.Was this answer helpful to you
Reviews
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Most Helpful Positive Review
My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other nig...
Most Helpful Critical Review
Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a litt...
1908 results
Too thin
Newer packing product is too thin. Makes my eyes water and red, smudging bybyhe end of the day. I like the old one better.
Good
Gets the job done but no so much different from using concealer
Not loving the new formula.
Like the lighter color but it feels Dewey, does not cover as well as the prior formula, and I get creases and less wear time as with the prior mix. Very disappointing for this heavy hooded oily girl.
Just as Good as UD!
I have been looking for a primer that was less expensive than my usual Urban Decay primer. This one is it! Goes on smooth, gives my lid a bit of color, keeps my shadow all day!
Gel pencil eyeliner stays put
This primer solved the problem I had of my pencil eyeliner rubbing off on the lid below my eyebrow. It does look a little cakey, but i use it over a concealer which might affect it. I will keep using it tho.