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Summary
Urban Decay Lip Toy is a pH-staining lip oil for up to 24-hour hydration, high shine, and long-lasting color.
Benefits
- Up to 24-Hour Hydration: Keeps lips moisturized and comfortable all day long.
- Lasts All Day: The pH-reactive stain provides a custom tint that won't fade.
- High-Shine Glossy Finish: Get a fuller, juicy-looking pout without the sticky feel.
- Smoother, Healthier Lips: After 7 days, lips feel softer and look plump and voluminous.
- Buildable & Even Color: Glides on smoothly for a sheer-to-medium payoff you can layer.
- Comfortable & Lightweight: You'll forget you're even wearing it!
Features
- Get ready to play with the Urban Decay Lip Toy.
- This 2-in-1 lip oil offers the juicy shine of a gloss, the lasting color of a stain, and the deep care of a lip treatment—all in one fun, craveable formula.
- Say goodbye to dry, uncomfortable lip stains! This formula is packed with Hyaluronic Acid, Ceramides, and Vitamin E. It offers up to 24 hours of hydration and visibly healthier, plumper lips in just one week. Plus, it’s cruelty-free and vegan!
- Choose your flavor and play your way. With 8 delicious scents and a pH-reactive stain that creates a unique color just for you, reapplying is an actual treat.
Key Ingredients
- Hyaluronic Acid: Known to hydrate lips.
- Ceramides: Known to strengthen lip barrier.
- Vitamin E: Known to support healthier-looking lips over time.
Item 2653785
Swipe Lip Toy onto clean lips. Let the pH stain work its magic for two minutes to reveal your custom color. Layer it on for a bolder look. For extra definition, line your lips with a 24/7 Glide-On Lip Liner first.
Polybutene, Diisostearyl Malate, Tridecyl Trimellitate, Octyldodecanol, Hydrogenated Polyisobutene, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Butylene Glycol, Mica, Glyceryl Caprylate, Diglyceryl Sebacate/Isopalmitate, CI 77891 / Titanium Dioxide, CI 45410 / Red 28 Lake, Citric Acid, Ceramide Np, Parfum / Fragrance, Tocopheryl Acetate, Ricinus Communis Seed Oil / Castor Seed Oil, CI 19140 / Yellow 5 Lake, CI 45410 / Red 27, Sodium Saccharin, CI 15850 / Red 7 Lake, Sodium Hyaluronate, Hydrogenated Castor Oil, Colophonium / Rosin / Colophane, Panthenol, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Kiss of Color. A personalized lip stain
[I received this product in exchange for my honest review] The Urban Decay Lip Toy pH stain is playful, color adapting lip product designed to react with your natural pH to create a personalized shade. It blends the idea of a lip balm, gloss, and stain into one hybrid formula. This product sits in t...
Most Helpful Critical Review
Not a stain at all
[I received this product in exchange for my honest review] Let's start with all of my favorite parts of this lip gloss. I love the packaging and think it's just super cute every time I pull it out of my bag. The scent is so incredibly delicious— very fruity and sweet smelling. Definitely not to th...
363 results
Toying with the Idea
[I received this product in exchange for my honest review] This lip oil is very nice, it glides on well to the lips and keeps them hydrated for a bit of time. I am more a nude to barely there lip color wearer and this color goes with my skin pigmentation.


Gorgeous and feels nice and light on the lips
[I received this product in exchange for my honest review] I got this in the color fuzzed. It looks gorgeous on me like a cherry ish color. The scent is really nice and light. Doesn't feel sticky and feels really nice on the lips. I feel like I do have to reapply after eating but the color stays on somewhat. I was given this product free to try in exchange for a review
amazing
[I received this product in exchange for my honest review] amazing gloss definitely stays all day easy to use comfortable on the lips nice scent long lasting looks great really nice shade 10 out of 10 rebuying it

i love
[I received this product in exchange for my honest review] this lip gloss has quickly become my new favorite! i am a lip oil snob and this checks all the marks. the perfect consistency - not too runny or thick - and the perfect amount of color. it lasts and leaves a gorgeous tint on your lips while smelling wonderful. I highly recommend this lip gloss!
Great shine/formula!
[I received this product in exchange for my honest review] Smooth silky texture, no scent, moisturizing, will need to reapply for shine but keeps lips from getting dry during the day. Removes easily with a remover wipe. A nice addition to your lip gloss/stain collection. My lips are naturally darker so not much of a color difference but if your lips are lighter, you will see the color more vibrantly.

