Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Urban Decay Cosmetics Lip Toy pH Staining Lip Oil
or
Summary
Urban Decay Lip Toy is a pH-staining lip oil for up to 24-hour hydration, high shine, and long-lasting color.
Benefits
- Up to 24-Hour Hydration: Keeps lips moisturized and comfortable all day long.
- Lasts All Day: The pH-reactive stain provides a custom tint that won't fade.
- High-Shine Glossy Finish: Get a fuller, juicy-looking pout without the sticky feel.
- Smoother, Healthier Lips: After 7 days, lips feel softer and look plump and voluminous.
- Buildable & Even Color: Glides on smoothly for a sheer-to-medium payoff you can layer.
- Comfortable & Lightweight: You'll forget you're even wearing it!
Features
- Get ready to play with the Urban Decay Lip Toy.
- This 2-in-1 lip oil offers the juicy shine of a gloss, the lasting color of a stain, and the deep care of a lip treatment—all in one fun, craveable formula.
- Say goodbye to dry, uncomfortable lip stains! This formula is packed with Hyaluronic Acid, Ceramides, and Vitamin E. It offers up to 24 hours of hydration and visibly healthier, plumper lips in just one week. Plus, it’s cruelty-free and vegan!
- Choose your flavor and play your way. With 8 delicious scents and a pH-reactive stain that creates a unique color just for you, reapplying is an actual treat.
Key Ingredients
- Hyaluronic Acid: Known to hydrate lips.
- Ceramides: Known to strengthen lip barrier.
- Vitamin E: Known to support healthier-looking lips over time.
Item 2653785
Swipe Lip Toy onto clean lips. Let the pH stain work its magic for two minutes to reveal your custom color. Layer it on for a bolder look. For extra definition, line your lips with a 24/7 Glide-On Lip Liner first.
Polybutene, Diisostearyl Malate, Tridecyl Trimellitate, Octyldodecanol, Hydrogenated Polyisobutene, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Butylene Glycol, Mica, Glyceryl Caprylate, Diglyceryl Sebacate/Isopalmitate, CI 77891 / Titanium Dioxide, CI 45410 / Red 28 Lake, Citric Acid, Ceramide Np, Parfum / Fragrance, Tocopheryl Acetate, Ricinus Communis Seed Oil / Castor Seed Oil, CI 19140 / Yellow 5 Lake, CI 45410 / Red 27, Sodium Saccharin, CI 15850 / Red 7 Lake, Sodium Hyaluronate, Hydrogenated Castor Oil, Colophonium / Rosin / Colophane, Panthenol, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
FAQs
What are the benefits of Urban Decay Lip Toy?
Lip Toy is a 2-in-1 lip oil that combines the juicy shine of a gloss with the long-lasting color of a stain and the deep care of a lip treatment. It features a pH-reactive stain that creates a custom tint unique to you, providing buildable, sheer-to-medium color that won't fade. The formula is designed for up to 24-hour hydration and leaves lips looking fuller, softer, and more voluminous.
What are the key ingredients in this lip oil?
The formula is packed with high-performance ingredients to ensure lips stay comfortable and healthy-looking. Hyaluronic acid is known to deeply hydrate the lips. Ceramides strengthen the lip barrier for improved resilience. Vitamin E supports healthier-looking lips over time.
How quickly will I see results from using Lip Toy?
While the high-shine glossy finish and custom color are immediate, the treatment benefits are designed for long-term improvement. After just 7 days of use, lips feel softer and look more plump and voluminous. In one week, the formula delivers visibly healthier and more hydrated lips.
Is the formula sticky or heavy?
No, Lip Toy is specifically designed to be comfortable and lightweight with a non-sticky feel. The "craveable" formula glides on smoothly, providing a high-shine finish that is so lightweight you may forget you are wearing it.
How many scents and colors are available?
Lip Toy is available in 8 delicious scents, allowing you to choose your favorite flavor. Because the color is a pH-reactive stain, it adapts to your individual chemistry to create a unique, personalized tint that lasts all day long.
Is Urban Decay Lip Toy vegan and cruelty-free?
Yes, Lip Toy is a vegan and cruelty-free formula. It provides professional-grade hydration and long-lasting color payoff while adhering to high-quality standards for those seeking effective and conscious beauty products.
How does the pH-reactive tint in Lip Toy work?
The Lip Toy Stained Glossing Oil utilizes an innovative pH-reactive technology that adjusts to your specific lip chemistry. This creates a personalized stain that perfectly complements your natural lip tone, providing a custom color result that remains vibrant throughout the day.
What are the long-term benefits of using this lip oil?
Beyond immediate shine, this formula provides significant long-term care. Based on consumer testing, using the product for just 7 days results in bare lips that feel softer, smoother, and more nourished. With regular use, your lips will appear healthier, more voluminous, and noticeably plumper.
How should I apply Lip Toy for the best color and shine?
For the most effective results, begin with lips that are clean and dry. Apply an even coat of the Lip Toy Stained Glossing Oil across your lips. It is important to wait approximately two minutes to allow the formula to fully react with your pH levels; this ensures your custom stain develops perfectly before settling into its long-lasting, glossy finish.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Kiss of Color. A personalized lip stain
[I received this product in exchange for my honest review] The Urban Decay Lip Toy pH stain is playful, color adapting lip product designed to react with your natural pH to create a personalized shade. It blends the idea of a lip balm, gloss, and stain into one hybrid formula. This product sits in t...
Most Helpful Critical Review
Not a stain at all
[I received this product in exchange for my honest review] Let's start with all of my favorite parts of this lip gloss. I love the packaging and think it's just super cute every time I pull it out of my bag. The scent is so incredibly delicious— very fruity and sweet smelling. Definitely not to th...
450 results
one of my favorite lip products!
this is one of the few lip products i've bought twice, i just love it that much! i think the shade range and scents are so fun. i have sauced, which does leave a strong red stain, and fuzzed, which leaves a much lighter stain, nice for no makeup kind of days! the only con is it is not super long lasting. i didn't expect it to be though, as it is a lip oil/gloss formula. the stain is the best part of this product for sure. if you want a stronger stain, go for the high stain ones, and if you don't want a strong one then choose a low stain one.
Yes I will buy it again
[I received this product in exchange for my honest review] The scent is great and the coverage is good , alao you will need to touch up.sometimes like after lunch or dining, I have feel is easy to apply it smoothly and keep hydration
Great lip oil!
[I received this product in exchange for my honest review] Added this lip oil into my daily routine… the packaging is great and I can easily throw it in any bag and take on the good! The color is great and it's the perfect daytime color
Love love love!
Love this product.
long wear time
[I received this product in exchange for my honest review] Color is so pretty. I love the brush tip to be able to apply it easily. You can build it up on how you want the look. No bad smell or taste. It lasted all day too.