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Summary
Urban Decay Lip Toy is a pH-staining lip oil for up to 24-hour hydration, high shine, and long-lasting color.
Benefits
- Up to 24-Hour Hydration: Keeps lips moisturized and comfortable all day long.
- Lasts All Day: The pH-reactive stain provides a custom tint that won't fade.
- High-Shine Glossy Finish: Get a fuller, juicy-looking pout without the sticky feel.
- Smoother, Healthier Lips: After 7 days, lips feel softer and look plump and voluminous.
- Buildable & Even Color: Glides on smoothly for a sheer-to-medium payoff you can layer.
- Comfortable & Lightweight: You'll forget you're even wearing it!
Features
- Get ready to play with the Urban Decay Lip Toy.
- This 2-in-1 lip oil offers the juicy shine of a gloss, the lasting color of a stain, and the deep care of a lip treatment—all in one fun, craveable formula.
- Say goodbye to dry, uncomfortable lip stains! This formula is packed with Hyaluronic Acid, Ceramides, and Vitamin E. It offers up to 24 hours of hydration and visibly healthier, plumper lips in just one week. Plus, it’s cruelty-free and vegan!
- Choose your flavor and play your way. With 8 delicious scents and a pH-reactive stain that creates a unique color just for you, reapplying is an actual treat.
Key Ingredients
- Hyaluronic Acid: Known to hydrate lips.
- Ceramides: Known to strengthen lip barrier.
- Vitamin E: Known to support healthier-looking lips over time.
Item 2653783
Swipe Lip Toy onto clean lips. Let the pH stain work its magic for two minutes to reveal your custom color. Layer it on for a bolder look. For extra definition, line your lips with a 24/7 Glide-On Lip Liner first.
Polybutene, Diisostearyl Malate, Tridecyl Trimellitate, Octyldodecanol, Hydrogenated Polyisobutene, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Butylene Glycol, Mica, Glyceryl Caprylate, Diglyceryl Sebacate/Isopalmitate, CI 77891 / Titanium Dioxide, Parfum / Fragrance, Citric Acid, Ceramide Np, Tocopheryl Acetate, CI 77499 / Iron Oxides, Ricinus Communis Seed Oil / Castor Seed Oil, CI 77491 / Iron Oxides, CI 15850 / Red 7 Lake, Sodium Saccharin, Sodium Hyaluronate, CI 45410 / Red 27, Hydrogenated Castor Oil, Linalool, Colophonium / Rosin / Colophane, Panthenol, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Kiss of Color. A personalized lip stain
[I received this product in exchange for my honest review] The Urban Decay Lip Toy pH stain is playful, color adapting lip product designed to react with your natural pH to create a personalized shade. It blends the idea of a lip balm, gloss, and stain into one hybrid formula. This product sits in t...
Most Helpful Critical Review
Not a stain at all
[I received this product in exchange for my honest review] Let's start with all of my favorite parts of this lip gloss. I love the packaging and think it's just super cute every time I pull it out of my bag. The scent is so incredibly delicious— very fruity and sweet smelling. Definitely not to th...
410 results
Love the product just wish I got a diff color
[I received this product in exchange for my honest review] I really really love the consistency of this lip stain BUT i think i chose a color that doesn't suit me as well as I'd hope (but obv this is more on me). it's really hydrating and the stain does last quite long, I just wish the gloss lasted a bit longer too. It's not sticky and feels smooth. When the gloss comes off, my lips don't feel dry from the stain.

GORG
This has quickly become my new go-to lip gloss. I love that it leaves a little bit of a stain behind and the gloss overall is just a beautiful color and the smell is INCREDIBLE!! It smells just like peaches and I am obsessed. I definitely will be trying some of the other colors/scents! I have already recommended it to so many of my friends because I truly am obsessed!
Lip toy
[I received this product in exchange for my honest review] Love the new Urban Decay lip toy. Color is perfect and lasts all day. Starts glossy and drys down nicely throughout the day while still having color. Would recommend!


Lightweight and hydrating
Nice, light weight and hydrating. Light but buildable coverage depending on your preference. Fruity scent and easy application.

Beautiful Color in Just One Layer
[I received this product in exchange for my honest review] I've tried many different lip stains and blushes, but this one actually took me away. In just one layer, my lips went from their natural pale to a beautiful fresh-kissed pink! The oil itself settles so nicely on lips and is incredibly hydrating - a big win for me. It starts off very shiny but dries down to a nice shimmer / sheen that isn't overly reflective but still not matte. It's comfortable to wear and isn't sticky in the slightest!
