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Summary
Urban Decay Lip Toy is a pH-staining lip oil for up to 24-hour hydration, high shine, and long-lasting color.
Benefits
- Up to 24-Hour Hydration: Keeps lips moisturized and comfortable all day long.
- Lasts All Day: The pH-reactive stain provides a custom tint that won't fade.
- High-Shine Glossy Finish: Get a fuller, juicy-looking pout without the sticky feel.
- Smoother, Healthier Lips: After 7 days, lips feel softer and look plump and voluminous.
- Buildable & Even Color: Glides on smoothly for a sheer-to-medium payoff you can layer.
- Comfortable & Lightweight: You'll forget you're even wearing it!
Features
- Get ready to play with the Urban Decay Lip Toy.
- This 2-in-1 lip oil offers the juicy shine of a gloss, the lasting color of a stain, and the deep care of a lip treatment—all in one fun, craveable formula.
- Say goodbye to dry, uncomfortable lip stains! This formula is packed with Hyaluronic Acid, Ceramides, and Vitamin E. It offers up to 24 hours of hydration and visibly healthier, plumper lips in just one week. Plus, it’s cruelty-free and vegan!
- Choose your flavor and play your way. With 8 delicious scents and a pH-reactive stain that creates a unique color just for you, reapplying is an actual treat.
Key Ingredients
- Hyaluronic Acid: Known to hydrate lips.
- Ceramides: Known to strengthen lip barrier.
- Vitamin E: Known to support healthier-looking lips over time.
Item 2653782
Swipe Lip Toy onto clean lips. Let the pH stain work its magic for two minutes to reveal your custom color. Layer it on for a bolder look. For extra definition, line your lips with a 24/7 Glide-On Lip Liner first.
Polybutene, Diisostearyl Malate, Tridecyl Trimellitate, Octyldodecanol, Hydrogenated Polyisobutene, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Butylene Glycol, Parfum / Fragrance, Glyceryl Caprylate, Diglyceryl Sebacate/Isopalmitate, Citric Acid, Ceramide Np, Tocopheryl Acetate, Ricinus Communis Seed Oil / Castor Seed Oil, Sodium Saccharin, Sodium Hyaluronate, CI 45410 / Red 27, CI 19140 / Yellow 5 Lake, Hydrogenated Castor Oil, CI 77492 / Iron Oxides, Panthenol, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Kiss of Color. A personalized lip stain
[I received this product in exchange for my honest review] The Urban Decay Lip Toy pH stain is playful, color adapting lip product designed to react with your natural pH to create a personalized shade. It blends the idea of a lip balm, gloss, and stain into one hybrid formula. This product sits in t...
Most Helpful Critical Review
Not a stain at all
[I received this product in exchange for my honest review] Let's start with all of my favorite parts of this lip gloss. I love the packaging and think it's just super cute every time I pull it out of my bag. The scent is so incredibly delicious— very fruity and sweet smelling. Definitely not to th...
357 results
Love it
[I received this product in exchange for my honest review] I love this staining lip oil! It is transfer proof which I love and very hydrating! It is comfortable on my lips and it doesn't feel drying at all. It also doesn't feel sticky like some of the lip oils I have tried!
Must have lip oil
[I received this product in exchange for my honest review] Love this lip oil. It's not too gummy or sticky and goes on really creamy. The color is just enough for people to realize it's there but not overpowering. It's perfect for beautiful summer days. The scent is pleasant too.

Amazing Lip Oil and Gloss!
This lip oil offers high shine and gloss and keeps m lips soft and supple and hydrated for a long time.
Great product
[I received this product in exchange for my honest review] I love this stuff! I am a minimalist when it comes to makeup and this is the perfect shade and gloss without being too much. It goes on smooth, isn't sticky, smell is faint but nice. I love the way it looks and how it automatically makes me feel put together
Glossy, juicy, shiny
[I received this product in exchange for my honest review] (I received this product for free in exchange for my honest opinion). Overall, I would say this product is very good. I received the shade fuzz and it is a lot lighter than the packaging suggests. It smells like peaches and leaves a sheer, glossy, high shine finish. The container is nice enough, I like the feel of the applicator but it does move the product in a way that makes it hard to apply evenly. The stain left behind is very, very faint so I would suggest using this product as a gloss only.

