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Anastasia Beverly Hills Lash Brag® Volumizing Mascara In Jet Black #1
Anastasia Beverly Hills Lash Brag® Volumizing Mascara In Jet Black #1

Anastasia Beverly HillsLash Brag® Volumizing Mascara In Jet Black

Item 2561780

4.2 out of 5 stars. 1748 reviewsAsk A Question
Color:Jet Black Lash Brag® Volumizing Mascara In Jet Black Jet Black
Size:0.34 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free

Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can't stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.



  • BRAG A LITTLE: Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day
  • BRAG A LOT: Apply 2 coats for extra length and thickness
  • TOTAL BRAGGING RIGHTS: Apply 3 coats for full-on extreme volume
  • Instantly adds the look of dramatic volume, fullness and thickness to any lash type
  • Features an intense, highly pigmented jet-black color
  • Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
  • Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
  • Ultra-creamy formula is designed to prevent clumping and doesn't dry out lashes, fade or smear
  • In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color


  • Cruelty-free
  • Paraben-free
  • Gluten-free
  • Phthalate-free
  • Ophthalmologist reviewed
  • Dermatologist tested
  • Clinically tested
  • Water-resistant

Key Ingredients

  • With flexible polymers, this ultra-creamy formula is designed to prevent clumping and create a long-lasting effect
  • Conditioning agents help smooth and soften lashes
  • Lash Brag's unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume

How To Use

The formula is fully loaded with volume - no pumping necessary.

Before applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.

Begin by applying mascara to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the brush through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.

Check out these looks using Anastasia Beverly Hills Lash Brag Volumizing Mascara:

  • 01 Coat: Start at the base of the lashes & work through the tips
  • 02 Coats: Work the brush back and forth at the base to create extra volume at the root of the lash
  • 03 Coats: Layer additional coats for desired intensity


Water/Aqua/Eau, Paraffin, Acacia Senegal Gum, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Palmitic Acid, Oryza Sativa (Rice) Bran Wax, Polybutene, Ozokerite, Vp/Eicosene Copolymer, Hydrogenated Vegetable Oil, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Glycerin, Cellulose, Ethylhexylglycerin, Stearyl Stearate, Hydroxyethylcellulose, Polyester-11, Pvp, Disodium Edta, Aminomethyl Propanol, Phenoxyethanol, Black 2 (CI 77266) (Nano), Iron Oxides (CI 77499), Ultramarines (CI 77007).

Shipping & Coupon Restrictions

This item is NOT eligible for coupon discounts.

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