Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Milani's Keep It Full Maxxx Balmshell Plumping Lip Balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.
Features
- Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
- Instant cooling and tingling sensation for results you can see and feel
- Lip MAXXXimizing oversized doe-foot applicator
Benefits
- Hyaluronic Filling Spheres, Capsicum & Maxi-Lip deliver an amplified pout
- Loaded with nourishing mango butter, avocado, jojoba and camellia seed oils
- Made in the U.S.A.
Research Results
- 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
- 100% felt Balmshell made lips appear more hydrated*
- 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle
- *Based on consumer perception survey
Item 2641489
Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.
Sparkling Pink: Hydrogenated Poly(C6-14 Olefin), Ethylene/Propylene/Styrene Copolymer, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil,Menthone Glycerin Acetal, Ethylhexyl Palmitate, Palmitoyl Tripeptide-38, Camellia Japonica Seed Oil, Tocopheryl Acetate, Capsicum Frutescens Resin, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Portulaca Pilosa Extract, Cetearyl Ethylhexanoate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Mica, Mangifera Indica (Mango) Seed Butter, Flavor/Aroma, Linalool, Limonene, Citral, Sucrose Cocoate, Alcohol, Water / Aqua / Eau, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Calcium Aluminum Borosilicate, Glyceryl Oleate, Silica Dimethyl Silylate, Tin Oxide, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Barium Sulfate, Rosin / Colophonium / Colophane, Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Titanium Dioxide (CI 77891).
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
OLEHENRIKSEN
Pout Preserve Hydrating Peptide Lip Treatment
e.l.f. Cosmetics
Glow Reviver Melting Lip Balm
IT Cosmetics
Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
IT Cosmetics
Do It All Hydrating Sheer Tinted Moisturizer Balm
Kylie Cosmetics
Skin Tint Blurring Elixir Foundation
Clinique
Even Better All-Over Concealer + Eraser
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Anastasia Beverly Hills
Universal Luminous Tinted Lip Gloss
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
plump lips
I love my lip plumping balm it's amazing. I love Milani cosmetics they make some amazing products. This keep it full maxxx balmshell lip plumping balm is awesome. It's a really good size lip balm that will last a good while too. I love the way it's so easy to use and feels so soft on my lips. It def...
Most Helpful Critical Review
Burnt to a crisp
I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I'm a buildborad for the company but this product has causes me harm after one use
299 results
Stings but no plump
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I was hoping for plumper lips but all I got was a burning sensation with absolutely no visible difference. The formula stings more than it plumps. The upside to this is that it is beautiful on the lips.
Not the best
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
It is a very wierd shade for brown skin tones. It does not look good and is not very plumping to be honest. I would not recommend for darker skin tones
Plumping
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I received this product in exchange for my honest review. This lip gloss is everything. When I say plumping I mean plumping, it gives that tingly sensation on your lips so you know it's working. It goes on smooth and is not sticky. The color is gorgeous and perfect for everyday wear. It's the perfect size, I hate buying small lip glosses that run out fast. I would definitely be purchasing this lip gloss in other colors.
Very plumping
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Milani Cosmetics' Keep It Full Maxxx Balmshell Lip Plumping Balm was a pleasant surprise! It definitely plumped the lips and gave me a juicier pout. I can't say much about the scent because my nose is plugged at the moment with a cold, but I am very happy with the results. I found it didn't hurt as much as previous lip plumpers, so that's a plus, however ymmv!
Super shiny
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Love the shine and shimmer in this! It does tingle but it's not too intense. It gives a nice plump and I like the texture. Packaging is cute and this is super affordable. I also found it super moisturizing!
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Do all of the Milani Keep It Full plumping lip balms have shimmer in them?
- Asked by sbass
- Official Answer By Milani Cosmetics - Brand EngageHey, thanks for contacting Milani! Not all of our Keep It Full Plumping Lip Balms contain shimmer. We offer a variety of shades, some with a beautiful shimmer finish and others with a more natural, glossy look. This way, you can choose the perfect finish to match your style and preferences. XO, MilaniWas this answer helpful to you