SKIP TO MAINSKIP TO FOOTER

Member exclusive! Free standard shipping.

Use the following zoom and pan buttons to control the image that follows them

Milani Keep It Full Maxxx Balmshell Plumping Lip Balm #1
Milani Keep It Full Maxxx Balmshell Plumping Lip Balm #1

Tab through the images or use the previous or next buttons to navigate each product image

Milani Keep It Full Maxxx Balmshell Plumping Lip Balm

New

Only at Ulta

$10.99

Replenish & Save

    • Original Keep It Full Maxxx Balmshell Plumping Lip Balm
    • Sparkling Pink Keep It Full Maxxx Balmshell Plumping Lip Balm
    • Luminoso Keep It Full Maxxx Balmshell Plumping Lip Balm
    Size:0.148 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships out in 1-2 days

    Save 5% and get free shipping on each subscription order. Cancel anytime!

    Free shipping on all orders for members. Must be signed in.

    Details

    Features

    • Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
    • Instant cooling and tingling sensation for results you can see and feel
    • Lip MAXXXimizing oversized doe-foot applicator

    Benefits

    • Hyaluronic Filling Spheres, Capsicum & Maxi-Lip deliver an amplified pout
    • Loaded with nourishing mango butter, avocado, jojoba and camellia seed oils
    • Made in the U.S.A.

    Research Results

    • 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
    • 100% felt Balmshell made lips appear more hydrated*
    • 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle
    • *Based on consumer perception survey

    Item 2641491

    How To Use

    Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.

    Ingredients

    Luminoso: ‭Hydrogenated Poly(C6-14 Olefin)‬, ‭Ethylene/Propylene/Styrene Copolymer‬, ‭Pentaerythrityl Tetraisostearate‬, ‭Persea Gratissima (Avocado) Oil‬, ‭Simmondsia Chinensis (Jojoba) Seed Oil‬,Menthone Glycerin Acetal‬, ‭ ‭Calcium Sodium Borosilicate, Ethylhexyl Palmitate‬, ‭Palmitoyl Tripeptide-38‬, ‭Camellia Japonica Seed Oil‬, ‭Tocopheryl Acetate‬, ‭Capsicum Frutescens Resin‬, ‭Palmitoyl Tripeptide-1‬, ‭Sodium Hyaluronate‬, ‭Helianthus Annuus (Sunflower) Seed Oil, ‭Portulaca Pilosa Extract‬, Cetearyl Ethylhexanoate, ‭Tribehenin‬, ‭Sorbitan Isostearate‬, ‭Lactic Acid‬, Mica, ‭Mangifera Indica (Mango) Seed Butter‬, ‭Flavor/Aroma‬, ‭Linalool‬, ‭Limonene‬, ‭Citral, Sucrose Cocoate‬, ‭Alcohol‬, ‭Water‬ / Aqua / Eau, ‭Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate‬, ‭Butylene/Ethylene/Styrene Copolymer‬, ‭Tocopherol, Glyceryl Oleate‬, ‭Silica Dimethyl Silylate‬, Tin Oxide, ‭Butylene Glycol‬, ‭Caprylyl Glycol‬, ‭Hexylene Glycol‬, ‭Phenoxyethanol‬, Aluminum Benzoate, Aluminum Hydroxide, ‭Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891).‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬

    Frequently bought together

    3 items

    Current Product

    Milani

    Keep It Full Maxxx Balmshell Plumping Lip Balm

    Color
    Luminoso
    $10.99
    Milani

    Keep It Full Plumping Lip Liner

    Color
    Over The Top
    $10.99
    Milani

    Keep It Full Plumping Lip Liner

    Color
    Go All Pout
    $10.99

    We think you'll like

    12 items

    Similar items for you

    12 items

    Sponsored products

    12 items

    Q&A

    Showing 1 out of 1 Questions
    Q
    Do all of the Milani Keep It Full plumping lip balms have shimmer in them?
    Asked by sbass
    Official Answer By Milani Cosmetics - Brand Engage
    Hey, thanks for contacting Milani! Not all of our Keep It Full Plumping Lip Balms contain shimmer. We offer a variety of shades, some with a beautiful shimmer finish and others with a more natural, glossy look. This way, you can choose the perfect finish to match your style and preferences. XO, MilaniWas this answer helpful to you

    Review Snapshot

    by PowerReviews

    181 ReviewsWrite a Review
    82%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    plump lips

    I love my lip plumping balm it's amazing. I love Milani cosmetics they make some amazing products. This keep it full maxxx balmshell lip plumping balm is awesome. It's a really good size lip balm that will last a good while too. I love the way it's so easy to use and feels so soft on my lips. It def...

    Versus
    Most Helpful Critical Review
    Burning lips

    This product made my lips burn and seriously hurt me. It took about 20 minutes for the burning to go away.

    181 results

    My go-to!

    Submitted 9 months ago

    By A. Flores

    From Austin, TX

    Verified Reviewer

    Reviewed at

    Milani Cosmetics - BV

    This feels so great on the lips. There is a mild tingly sensation, which doesn't bother me. This leaves my lips plump and soft with a nice shine and doesn't feel sticky.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Get it!

    Submitted 10 months ago

    By Brijay

    From CT

    Verified Reviewer

    Reviewed at

    Milani Cosmetics - BV

    I love love this product. Plums my lips. Long lasting doesn't need to be reapplied.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Greedy

    Submitted 10 months ago

    By Sia

    From Indiana

    Verified Reviewer

    Reviewed at

    Milani Cosmetics - BV

    I bought this and it was great, but I have used it four times and it's almost completely gone. Sad you would take advantage of people splurging and using their money only to make it look like there is more uses than 10 at MAX!

    Was this review helpful to you?
    I absolutely love this!!

    Submitted 1 year ago

    By Teresa

    From Coldwater, MI

    Verified Reviewer

    Reviewed at

    Milani Cosmetics - BV

    I absolutely love this product! Very good staying power. My lips stay soft and full without constant reapplication.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Not good

    Submitted 1 year ago

    By Lizbeth

    From Washington state

    It doesn't work as it should, I don't recommend it.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?