Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Milani's Keep It Full Maxxx Balmshell Plumping Lip Balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.
Features
- Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
- Instant cooling and tingling sensation for results you can see and feel
- Lip MAXXXimizing oversized doe-foot applicator
Benefits
- Hyaluronic Filling Spheres, Capsicum & Maxi-Lip deliver an amplified pout
- Loaded with nourishing mango butter, avocado, jojoba and camellia seed oils
- Made in the U.S.A.
Research Results
- 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
- 100% felt Balmshell made lips appear more hydrated*
- 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle
- *Based on consumer perception survey
Item 2641489
Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.
Sparkling Pink: Hydrogenated Poly(C6-14 Olefin), Ethylene/Propylene/Styrene Copolymer, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil,Menthone Glycerin Acetal, Ethylhexyl Palmitate, Palmitoyl Tripeptide-38, Camellia Japonica Seed Oil, Tocopheryl Acetate, Capsicum Frutescens Resin, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Portulaca Pilosa Extract, Cetearyl Ethylhexanoate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Mica, Mangifera Indica (Mango) Seed Butter, Flavor/Aroma, Linalool, Limonene, Citral, Sucrose Cocoate, Alcohol, Water / Aqua / Eau, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Calcium Aluminum Borosilicate, Glyceryl Oleate, Silica Dimethyl Silylate, Tin Oxide, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Barium Sulfate, Rosin / Colophonium / Colophane, Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Titanium Dioxide (CI 77891).
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
OLEHENRIKSEN
Pout Preserve Hydrating Peptide Lip Treatment
e.l.f. Cosmetics
Glow Reviver Melting Lip Balm
IT Cosmetics
Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
bareMinerals
BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
IT Cosmetics
CC+ Cream Foundation with SPF 50+
MAC
Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish
Benefit Cosmetics
Precisely, My Brow Pencil Waterproof Micro-Precision Eyebrow Definer
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Milani
Keep It Full Nourishing Lip Plumper
Milani
Keep It Full Maxxx Balmshell Plumping Lip Balm
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
plump lips
I love my lip plumping balm it's amazing. I love Milani cosmetics they make some amazing products. This keep it full maxxx balmshell lip plumping balm is awesome. It's a really good size lip balm that will last a good while too. I love the way it's so easy to use and feels so soft on my lips. It def...
Most Helpful Critical Review
Burnt to a crisp
I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I'm a buildborad for the company but this product has causes me harm after one use
299 results
Pretty, sparkly, and effective!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This lip gloss was great! The color was perfect, a translucent pink with subtle iridescence and sparkles. The plumbing effect was gentle, and didn't make my lips feel too tingly while still providing results. The gloss is thick but I didn't find it sticky. I've found myself reaching for it night after night, and expect to continue to do so. It's been perfect for summer nights out!
Refreshing and tingly
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I received the Keep it Full Maxxx lip plumping gloss in sparkling pink. The color is gorgeous in the sun. It went on incredibly smooth. It's not sticky at all, which is a big plus especially in glosses. It leaves a crisp refreshing minty tingle on your lips. I noticed that my lips do look fuller when using this product. I would recommend it!
It works amazing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love this color absolutely beautiful on my pale skin! This product has a light smell that isn't too overwhelming. The packaging is absolutely beautiful with the gold words and the gold lid. I also love the ingredients in this lipgloss!
Gorgeous lip pumping balm
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I absolutely love this lip pumping balm. First the color was absolutely gorgeous. The balm had a cooling sensation that was nice, but it actually made my lips look more full and hydrated. I also like that it wasn't sticky. Very well done!
Nice tingle
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I usually don't like plumping lip products because they are way too strong and make my mouth feel like it's on fire but this Milani plumping gloss is not overpowering! I love that it feels more like a menthol type of tingle rather than full capsaicin burn! The flavor feels more berry to me but it doesn't last for long. The tingling has been going for the past 30 min and the gloss is still present on my lips. I love the light pink color and subtle sparkle. I would definitely purchase again!
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Do all of the Milani Keep It Full plumping lip balms have shimmer in them?
- Asked by sbass
- Official Answer By Milani Cosmetics - Brand EngageHey, thanks for contacting Milani! Not all of our Keep It Full Plumping Lip Balms contain shimmer. We offer a variety of shades, some with a beautiful shimmer finish and others with a more natural, glossy look. This way, you can choose the perfect finish to match your style and preferences. XO, MilaniWas this answer helpful to you