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Milani Keep It Full Maxxx Balmshell Plumping Lip Balm #1
Milani Keep It Full Maxxx Balmshell Plumping Lip Balm #1

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MilaniKeep It Full Maxxx Balmshell Plumping Lip Balm

Item 2610820

4.3 out of 5 stars. 168 reviews
Size:0.148 oz


Conscious Beauty at Ulta Beauty™

  • Clean Ingredients
  • Cruelty Free
  • Give Back

Milani's Keep It Full Maxxx Balmshell Plumping Lip Balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.



  • Loaded with lip-loving ingredients including nourishing mango butter, avocado, jojoba and camellia seed oils + hyaluronic filling spheres & plumping peptides
  • Lip MAXXXimizing oversized doe-foot applicator
  • Cruelty-Free
  • Made in the U.S.A.


  • Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
  • Instant cooling and tingling sensation for results you can see and feel
  • Fan-fave oversized doe-foot applicator designed for an ultra-comfortable application & easy coverage with just one swipe.
  • 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
  • 100% felt Balmshell made lips appeared more hydrated*
  • 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle

How To Use

Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.


Hydrogenated Poly(C6-14 Olefin)‬, ‭Ethylene/Propylene/Styrene Copolymer‬, ‭Pentaerythrityl Tetraisostearate‬, ‭Persea Gratissima (Avocado) Oil‬, ‭Menthone Glycerin Acetal‬, ‭Simmondsia Chinensis (Jojoba) Seed Oil‬, ‭Ethylhexyl Palmitate‬, ‭Palmitoyl Tripeptide-38‬, ‭Camellia Japonica Seed Oil‬, ‭Tocopheryl Acetate‬, ‭Capsicum Frutescens Resin‬, ‭Palmitoyl Tripeptide-1‬, ‭Sodium Hyaluronate‬, ‭Helianthus Annuus (Sunflower) Seed Oil, ‭Portulaca Pilosa Extract‬, Cetearyl Ethylhexanoate, ‭Tribehenin‬, ‭Sorbitan Isostearate‬, ‭Lactic Acid‬, ‭Collagen‬, ‭Mangifera Indica (Mango) Seed Butter‬, ‭Flavor/Aroma‬, ‭Linalool‬, ‭Limonene‬, ‭Sucrose Cocoate‬, ‭Alcohol‬, ‭Water‬ / Aqua / Eau, ‭Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate‬, ‭Butylene/Ethylene/Styrene Copolymer‬, ‭Glyceryl Oleate‬, ‭Silica Dimethyl Silylate‬, ‭Butylene Glycol‬, ‭Caprylyl Glycol‬, ‭Hexylene Glycol‬, ‭Phenoxyethanol‬, Barium Sulfate, Rosin / Colophonium / Colophane, ‭Red 7 Lake (CI 15850‬).‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬