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Milani Keep It Full Glossy Plumping Balm
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Highlights
Summary
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Item 2633070
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Ribbon: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Great product, poor packaging
I love everything about this product except the packaging. When I pull the cap off, it sometimes pulls the inner piece out of the base. Once that happens, the product sticks out and won't twist back down, so I end up losing product. I thought it was a fluke with my first one, but it's happening with...
249 results
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love this product. I will say it's not as shiny and glassy as the Tarte balms but I honestly don't mind it. It is a thinner consistency if you're comparing it to the Tarte one. Again, not a complaint, I have several from Tarte and because it has a thicker consistency. Sometimes the pigmentation of the color cannot apply as evenly. However, the Milani one definitely has a much better distribution of color compared to the ones from Tarte
Shiny gloss perfect for daily wear
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Very nice neutral lip gloss, with a slight plumping effect. It does tingle when applied and there is a bit of plumping, but not an intense amount. It still looks very natural and wears very smoothly on the lips. The applicator is easy to use. I liked the pink shine it gave my lips, especially with a great price point like milani usually has. I wish it had plumped just a little bit more, but for a daily wear lip gloss, this is perfect!
Great sheer balm!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I think this is a really nice balm and the sheer color looks beautiful for every day use! The packaging is also very sleek and nice. As far as the plumping aspect, I do feel a little tingle a couple of minutes after applying but I don't really notice a big plumping effect which is why I removed a star.
Nice plumping balm
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This glossy plumping balm goes on smoothly and doesn't feel dry or cakey. It has a nice minty tingle that keeps lips feeling fresh. The plump effect isn't too much just a subtle hint. The tube is large and should last a long time. The color is very pretty and I think would compliment many different complexions.
New everyday lipstick
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

LOVE! This is one of my favorite lip products now. I love the color and how it feels on the lips. It has a minty feeling that is supposed to plump your lips. While I don't think it does a lot of plumping, it feels really nice. It's also not very sticky and very easy to apply. I love that it is a little bit sheer, which makes it perfect for everyday use!