Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You are earning rewards points on this purchase.
Summary
Highlights
This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and - big plus here - prevent future damage.
Benefits
- Repairs years of visible damage*
- Instantly doubles hair strength**
- Boosts shine
- Improves elasticity & manageability
- Gently cleanses damaged hair
- Rich lather
- When used with K-PAK RevitaLuxe
- ** Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using K-PAK Reconstructor, RevitaLuxe, or Reconstructing Conditioner
Key Ingredients
- KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
- GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
- EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
- SMARTRELEASE TECHNOLOGY: Their one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Item 2563118
Lather, rinse, and repeat if desired. Follow with conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamide MEA, Cocamidopropyl Betaine, PEG-3 Distearate, Disodium Laureth Sulfosuccinate, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Sodium Hyaluronate, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Trisodium Sulfosuccinate, Sodium Cocoyl Glutamate, Cetrimonium Chloride, C11-15 Pareth-7, Trideceth-6, Glycerin, Benzophenone-4, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 14 out of 14 Questions
- Q
Is this Sulfate free?
- Asked by LauraM
- Official Answer By Joico - Brand EngageHi Laura! Great question, the Joico K-PAK Reconstructing Shampoo is not sulfate free. To clarify, at Joico we use high quality sulfates that are cleansing enough to rid the hair of build up and debris, but not strong enough to strip hair color molecules. Our shampoos are formulated to mimic the pH of hair to ensure we are not raising the cuticular layer or causing unneeded aggression. We hope this gives you some clarification! Thanks again for your question! ✨💕Was this answer helpful to you
- Q
What scent is it/what does it smell like?
- Asked by Alana
- Official Answer By Joico - Brand EngageHi Alana! Thanks for asking. The Joico K-PAK Reconstructing Collection scent is a wonderful blend of green apple, coconut and amber. Hopefully that gives you a better idea of the amazing scent. ✨💕Was this answer helpful to you
- Q
Is the noise k pak reconstructing shampoo and conditioner better than the defy damage for curly , damaged bleach ?
- Asked by Brit
- Official Answer By Joico - Brand EngageHi Brit! Thank you for your question. Based on what you have shared the Joico K-PAK Reconstructing Collection would be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
- Q
Is it color safe?
- Asked by Libby
- Official Answer By Joico - Brand EngageHi Libby! Thanks for asking. The Joico K-PAK Reconstructing Collection is safe for color treated hair. If you are looking for color protection we would recommend the Joico K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Joico is sulfate free?
- Asked by Faby
- Official Answer By Joico - Brand EngageHi Faby! Thanks for your question. The Joico K-PAK Reconstructing Shampoo is not sulfate free. Hope this helps! ✨💕Was this answer helpful to you
- Q
What is the pH of this product?
- Asked by pH conscious
- Official Answer By Joico - Brand EngageHi pH Conscious! Thanks for your question. All of Joico’s Shampoos & Conditioners have a pH level that mimics the natural pH of hair. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
What shampoo and conditioner are best for bleached hair. My hair is blonde and it's not damaged but I have dry hair and skin so I always try to use shampoo and conditioner that os for damaged hair. I used to use joico years ago and had switched to Redkin but I'd like to go back to Joico. I do use the Joico K-Pak color therapy every once in awhile.
- Asked by Fzybear
- Official Answer By Joico - Brand EngageHi Fzybear! Thank you for your question. Based on what you have shared, we would recommend the Blonde Life Brightening Collection or the Defy Damage Protective Collection. Hope that helps! ✨💕Was this answer helpful to you
- Q
How often can you use this weekly ? Lke ince or twice ?
- Asked by Han
- Official Answer By Joico - Brand EngageHi Han! Thanks for asking. The K-PAK Reconstructing Shampoo & Conditioner is good for daily use. The K-PAK Collection is designed for ultimate repair and reconstruction of hair in poor condition. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I have damaged bleached hair. Should I be using this line or the defy damage line? Should I alternate with a moisture shampoo to prevent protein overload?
- Asked by Jas
- Official Answer By Joico - Brand EngageHi Jas! Thank you for asking. Based on what you have shared, we would recommend the K-PAK Reconstructing Collection. No need to worry about protein or keratin overload. The K-PAK technology works like puzzle pieces. If the hair does not need it, it will not accept it. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I have fine/medium hair that is prone to tangles and breakage. I also live in a really dry area. My hair has never been colored but also tends to bleach in the summer due to the sun. Should I use this, defy damage, or the hydration one to help alleviate breakage and tangles?
- Asked by Beauty Buff
- Official Answer By Joico - Brand EngageHi Beauty Buff! Thank you for asking. Based on what you have shared we would recommend the HydraSplash Hydrating Shampoo & the K-PAK Reconstructing Conditioner. Hope that helps! ✨💕Was this answer helpful to you
- Q
Will it help with hair loss as well? I seem to shed more hair as I age.
- Asked by Zee
- Official Answer By Joico - Brand EngageHi Zee! Thank you for your question. The YouthLock Collection may be a better fit for you, it is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. We think you’ll love it! ✨💕Was this answer helpful to you
- Q
Is this good for color treated hair?
- Asked by Tracy
- Official Answer By Joico - Brand EngageHi Tracy! Thanks for asking. The K-PAK Reconstructing Shampoo is safe for color treated hair. You may be interested in the K-PAK Color Therapy Collection which has African Mankettti Oil and is formulated for damaged hair repair + color protection. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
Is this product good for hair that has been damaged due to flat iron use
- Asked by Wendy
- Official Answer By Joico - Brand EngageHi Wendy! Thanks for asking. Absolutely! K-PAK Reconstructing Shampoo is formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage when used together with the K-PAK Reconstructing Conditioner. This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I'm obsessed with the smell, what is the scent ?
- Asked by Katie
- Official Answer By Joico - Brand EngageHi Katie! We love the K-PAK Collection scent too. It is a wonderful blend of green apple, coconut and amber.✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
K-Pak to the Rescue!
Years ago when I was in high school, I severely damaged my hair to the point of melting it. I had to go to the salon after hours for an emergency rescue. The hair dresser used K-Pak Reconstructor Treatment on my hair like a mask. Told me to leave it on overnight, then come back in the morning. My ha...
Most Helpful Critical Review
The new formula is TERRIBLE.
I have been using the K-Pak line for years. It smelled good, cleansed thoroughly without drying my hair out or stripping my color (even though I wasn't using the color-treated hair formula), didn't build up - I just loved it. Imagine my surprise when I picked up a liter in the new packaging in Augu...
67 results
DO NOT USE
I have used this for about two weeks and my hair feels like straw. As soon as I get done washing my hair, my hair is already dry. Do not use this! Save yourself from it.
Best overall shampoo
Hair Type Wavy Hair
I've been using this shampoo for probably 30 years. I have left it and gone to other brands briefly, but I always come back to this one because of the way it makes my hair feel puts a lot of moisture into my hair.
Extremely damaging!!
Hair Type Wavy Hair
I bought this as a way to possibly help my already damaged hair. I had used it for 4 months and my hair has thinned out so much. My hair falls out in clumps when I finger through my hair. Scalp also soo dry and dandruff!! Awful.
I would buy this product again and again
Hair Type Very Curly Hair
My sister is a hair stylist and introduced me to this shampoo and conditioner. It is all I use now.
Not good.. hair falling out.
I've been a fan of Joico products for awhile. However, after purchasing the Kpax shampoo I noticed after a month into using both the shampoo & conditioner that my hair started to FALL OUT IN CLUMPS. I've never had an issue with any of their products but I can say with certainty that it caused hairloss. ULTA offers so many shampoos I would skip this one.