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Summary
Meet the va-va-voom mousse that delivers extraordinary, crunch-free volume so you can create the 'do of your dreams. With Joico Joi Whip, you’ll enjoy luxe volume, hold and shine in one airy "poof" of protection from frizz and damage.
Benefits
- Creates lasting volume and body
- Boosts shine
- Fights frizz and flyaways
- Thermal protection up to 450 F (232 C)
- Protects against pollution*
- Paraben-free
- Silicone-free
Item 2579857
Shake well, then dispense a conservative amount of product into your hands (this is an intense formula, so you don't need much). Distribute through damp hair. Style as usual.
Water/Aqua/Eau, Butane, Polyquaternium-11, Propane, Vp/Va Copolymer, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Steareth-21, Diazolidinyl Urea, Cocamidopropyl Betaine, Limonene, Fragrance/Parfum.
Shipping Restrictions : This item cannot be shipped via air.
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VOLUME
Creates lasting volume and body
POLLUTION PROTECTION
Protects against pollution*
*laboratory tested using pollution particles.
HEAT PROTECTION
Protects against styling tools.
FRIZZ PROTECTION
All-day holding power
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it!!
I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild ...
Most Helpful Critical Review
Joico Joi Whip Firm Hold Design Foam
FIRST OFF there clearly is an issue with those who work at Ultas warehouse! They take no care in how they package items to be sent out to customer's! The items always come damages and spilled all over the packaging / box! It's pretty tiring really that customers have to deal with this! Second off; t...
49 results
New formula for Joi Whip Firm Hold
The manufacturer probably won't respond to their customer complaints, but please consider going back to the old formula or brand the old formula under a new name. .
Worst mousse ever
This is Joico new formulation for their mousse in the gray can! Worst mousse ever! I don't understand why Joico had to discontinue such a great mousse. Joico you have lost a customer.
New formulation is horrible
I used the prior version for several years on my 2b/2c curls. My hair is fine and I need the hold of a lightweight mousse. I bought this new version without realizing the new nozzle went with a new formulation of the product. It went from a whipped cream consistency to something that looks and feels like the bubbles at the end of your bubble bath. It falls apart immediately and you can't tell how much to use without your hair getting crunchy and weighed down. My hair looks bedraggled. I feel like I was baited and switched because nothing on the packaging warns you of the major change. This is one of the worst hair products I have ever purchased.
Do not like new moose!!!!
Describe Yourself Curly hair. Love old moose. Used for years
Please please bring back old moose and texture. I've used for years and l9ved it so much!
My favorite mousse
Describe Yourself 54 year old female with naturally curly hair
Verified Buyer
I have been using this products for years! Best product that defines and holds my curls, and my hair does not get frizzy even on humid days. Love this product, it is my favorite! I have tried plenty of others, but always go back to this. I like the new look and spray nozzle too.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
I HAVE BEEN PURCHASING THE OLD JOICO MOUSSE FOR YEARS AND LOVED IT. THE ULTA STORES DON'T CARRY THE OLD MOUSSE AND TOLD ME I COULD BUY IT ONLINE. IS THE JOICO JOI WHIP FIRM HOLD DESIGN FOAM THE OLD PRODUCT OR THE NEW ONE?
- Asked by NALAN
- Official Answer By Joico - Brand EngageHi Nalan! Thank you for your love and loyalty! The JoiWhip Firm Hold Design Foam (7 Hold) is the original formula, just in new packaging. We also now have the Power Whip Whipped Foam (9 Hold), which is our newest mousse formula with a stronger hold. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is Joico JOI foam sold in stores, or only online?
- Asked by Chris
- Official Answer By Joico - Brand EngageHi Chris! Thank you for your question. JoiWhip Design Foam (7 Hold) can be found within most ULTA Beauty locations, however if your local store does not carry it, you can always order it directly through ULTA.com. Hope that helps! ✨💕Was this answer helpful to you