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Summary
Meet the va-va-voom mousse that delivers extraordinary, crunch-free volume so you can create the 'do of your dreams. With Joico Joi Whip, you’ll enjoy luxe volume, hold and shine in one airy "poof" of protection from frizz and damage.
Benefits
- Creates lasting volume and body
- Boosts shine
- Fights frizz and flyaways
- Thermal protection up to 450 F (232 C)
- Protects against pollution*
- Paraben-free
- Silicone-free
Item 2579857
Shake well, then dispense a conservative amount of product into your hands (this is an intense formula, so you don't need much). Distribute through damp hair. Style as usual.
Water/Aqua/Eau, Butane, Polyquaternium-11, Propane, Vp/Va Copolymer, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Steareth-21, Diazolidinyl Urea, Cocamidopropyl Betaine, Limonene, Fragrance/Parfum.
Shipping Restrictions : This item cannot be shipped via air.
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Sexy Hair
Big Sexy Hair Spray & Play Volumizing Hairspray
VOLUME
Creates lasting volume and body
POLLUTION PROTECTION
Protects against pollution*
*laboratory tested using pollution particles.
HEAT PROTECTION
Protects against styling tools.
FRIZZ PROTECTION
All-day holding power
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
Love it!!
I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild ...
Most Helpful Critical Review
Joico Joi Whip Firm Hold Design Foam
FIRST OFF there clearly is an issue with those who work at Ultas warehouse! They take no care in how they package items to be sent out to customer's! The items always come damages and spilled all over the packaging / box! It's pretty tiring really that customers have to deal with this! Second off; t...
49 results
Terrible New Formula
I loved the old formulation for years! When I saw JoiWhip was now in a new bottle I assumed they kept the formula the same and changed the bottle, but I was wrong. The new formulation is thinner, more watery, and basically does nothing for hold. It makes my hair look frizzier than if I just hadn't used any mousse. I need to find a new one now. I hope they bring the old one back
RESCIND MY JULY REVIEW
I USED to love this mousse, but unfortunately Joico changed the formula!! I was using my stash of the old mousse in the grey can when I wrote the July review. I had just ordered the new green designed can. The grey, original formula, was creamy and worked well with my curls. The new green can formula is so airy, doesn't hold my curls, and my hair definitely gets frizzy now. I literally just did a side-by-side test in 12/21 as I left a can of the old in AZ where I visited my family for Christmas. SO DISAPPOINTED!! And the price just keeps going up and I am willing to pay it for a great product that I have been using for over 30 years! But they changed the formula, so now I am looking for a replacement mousse. JOICO PLEASE BRING BACK THE OLD FORMULA!!
Why the change????
I also loved the old version in the gray can. I've been using the old kind for over 20+ yrs. This new version is so bubbly and you have to use alot more to cover what it use to. Its is extremely sticky and crunchy now. I am heart broken over the change and now will have to search for a different brand. Please go back to old version please!!!!
Whyyyy did they change it
Omg this is horrible. The original was my HG for my long curls 15+ years. The new formula is awful. So sad
Whyyyy did they change it
Omg this is horrible. The original was my HG for my long curls 15+ years. The new formula is awful. So sad
Questions
Q&A
Showing 2 out of 2 Questions
- Q
I HAVE BEEN PURCHASING THE OLD JOICO MOUSSE FOR YEARS AND LOVED IT. THE ULTA STORES DON'T CARRY THE OLD MOUSSE AND TOLD ME I COULD BUY IT ONLINE. IS THE JOICO JOI WHIP FIRM HOLD DESIGN FOAM THE OLD PRODUCT OR THE NEW ONE?
- Asked by NALAN
- Official Answer By Joico - Brand EngageHi Nalan! Thank you for your love and loyalty! The JoiWhip Firm Hold Design Foam (7 Hold) is the original formula, just in new packaging. We also now have the Power Whip Whipped Foam (9 Hold), which is our newest mousse formula with a stronger hold. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is Joico JOI foam sold in stores, or only online?
- Asked by Chris
- Official Answer By Joico - Brand EngageHi Chris! Thank you for your question. JoiWhip Design Foam (7 Hold) can be found within most ULTA Beauty locations, however if your local store does not carry it, you can always order it directly through ULTA.com. Hope that helps! ✨💕Was this answer helpful to you