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Summary
Meet the va-va-voom mousse that delivers extraordinary, crunch-free volume so you can create the 'do of your dreams. With Joico Joi Whip, you’ll enjoy luxe volume, hold and shine in one airy "poof" of protection from frizz and damage.
Benefits
- Creates lasting volume and body
- Boosts shine
- Fights frizz and flyaways
- Thermal protection up to 450 F (232 C)
- Protects against pollution*
- Paraben-free
- Silicone-free
Item 2579857
Shake well, then dispense a conservative amount of product into your hands (this is an intense formula, so you don't need much). Distribute through damp hair. Style as usual.
Water/Aqua/Eau, Butane, Polyquaternium-11, Propane, Vp/Va Copolymer, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Steareth-21, Diazolidinyl Urea, Cocamidopropyl Betaine, Limonene, Fragrance/Parfum.
Shipping Restrictions : This item cannot be shipped via air.
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Sexy Hair
Big Sexy Hair Spray & Play Volumizing Hairspray
VOLUME
Creates lasting volume and body
POLLUTION PROTECTION
Protects against pollution*
*laboratory tested using pollution particles.
HEAT PROTECTION
Protects against styling tools.
FRIZZ PROTECTION
All-day holding power
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it!!
I never write reviews however, because I was so worried about ordering this because of the Prior bad reviews, I felt I must. I used this product prior to the new formula and loved it. I am scent sensitive so I was worried about the fragrance not being like the old formula. This scent is very mild ...
Most Helpful Critical Review
Joico Joi Whip Firm Hold Design Foam
FIRST OFF there clearly is an issue with those who work at Ultas warehouse! They take no care in how they package items to be sent out to customer's! The items always come damages and spilled all over the packaging / box! It's pretty tiring really that customers have to deal with this! Second off; t...
49 results
I still love this mousse!
I love this mousse. I've used it for 15+ years. I even like the new formula. Only thing I feel is different is the smell. I did like the previous formula's fragrance more. But this is still hands down the best mousse. I have naturally curly hair.
Works good
I had someone use this on me and it worked well. There might be something better but I like sticking with what I know works.
Really like!
Verified Buyer
Really like texture and works beautifully on my thin strands. Will definitely buy again.
I LOVE this product!
I'm so glad this is back in stock. I use it to define my 4c curls and people constantly ask me what I use on my hair. It also helps to control oil.
Bring back the old formula!
I LOVED the previous version. Now that it changed I hate how watery it is and leaves my curls crunchy. I miss the old stuff!
Questions
Q&A
Showing 2 out of 2 Questions
- Q
I HAVE BEEN PURCHASING THE OLD JOICO MOUSSE FOR YEARS AND LOVED IT. THE ULTA STORES DON'T CARRY THE OLD MOUSSE AND TOLD ME I COULD BUY IT ONLINE. IS THE JOICO JOI WHIP FIRM HOLD DESIGN FOAM THE OLD PRODUCT OR THE NEW ONE?
- Asked by NALAN
- Official Answer By Joico - Brand EngageHi Nalan! Thank you for your love and loyalty! The JoiWhip Firm Hold Design Foam (7 Hold) is the original formula, just in new packaging. We also now have the Power Whip Whipped Foam (9 Hold), which is our newest mousse formula with a stronger hold. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Is Joico JOI foam sold in stores, or only online?
- Asked by Chris
- Official Answer By Joico - Brand EngageHi Chris! Thank you for your question. JoiWhip Design Foam (7 Hold) can be found within most ULTA Beauty locations, however if your local store does not carry it, you can always order it directly through ULTA.com. Hope that helps! ✨💕Was this answer helpful to you