Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Vegan
- Give Back
Thicken and volumize your brows with L'Oreal Paris Infallible Brows 24H Volumizing Mascara. This fiber charged formula delivers up to 2x fuller looking brows for up to 24 hours.
Benefits
- Instantly thickens & volumizes brows
- Smudge-resistant & transfer-resistant longwear formula
- Up to 24HR wear
- Available in diverse shades
Swipe the 3D micro-grip brush in short, upward strokes to boost volume and density.
Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage, and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Aqua/Water/Eau, Acrylates Copolymer, Alcohol Denat., Butylene Glycol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Isohexadecane, Pentylene Glycol, Propylene Glycol, Ammonium Polyacryloyldimethyl Taurate, Rayon, Polysorbate 80, Sodium Dehydroacetate, Caprylyl Glycol, Steareth-20, Sorbitan Oleate, Panthenol, Citric Acid. May Contain/Peut Contenir (+/-): Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77891/Titanium Dioxide.
Shipping Restrictions : This item cannot be shipped via air.
Free gift with purchase
Free gift with purchase
Free keychain with $20 L'Oreal Cosmetics purchase (valid thru 7/19/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Favorite brow product ever!!!
I received L'Oreal Infallible 24HR Volumizing Brow Mascara in the color blonde for free to try and my opinion is my own. The first time I tried it I didn't use a primer or any other form of makeup except the brow mascara. I went outside immediately and started mowing the grass in hot, humid 90 degre...
Most Helpful Critical Review
Fuller look but itchy all day
I was excited to try the infallible 24hr eyebrow mascara. The packaging it came in was simple and to the point. It was a nice size of product. On opening I liked the design of the wand, it was pretty small which allowed for precision in application. I have thin/sparse eyebrows so I was hoping this w...
336 results
Terrible applicator
While the concept and color are good the applicator wand is terrible. You get so much product on the wand and cannot clean it off to apply the correct amount to your brows. And if I use a tissue to take off the excess product from the wand then I am wasting half of the bottle. Would not recommend
Amazing
Love this product. I will buy over and over again
i love this sooo much. i have light eyebrows so luv it
love
It's an ok product
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Not my favorite, it would leave clumps on my brows. A little too dry for my taste.
wish it had a different brush
as many have said, the applicator needs improvement. i have to use an extremely light hand to not have my brows clump together with too much product. i also wish there was a shade between brown and dark brown - there's quite the jump. great for shaping brows and adding pigment.