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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
1938 results
Long Lasting
I love the angled wand as the application was smoother than straight wands. It did seem to add length to my lashes, and was long lasting without flaking. I wore this to a concert, and didn't take it off when I got home and it still looked great in the morning. The only thing I would like is the color to be a darker black instead of soft black
10/10 loved it
[I received this product in exchange for my honest review] My beautiful mama killed this look 🫶 the E.L.F incredicurl mascara has been one of the only mascaras that we truly love. It doesn't smear under your eyes after a long day working, sweating, or even taking a nap.
Light, non irritating, doesn't curl too much
[I received this product in exchange for my honest review] Pros: nice packaging, doesn't irritate my eyes, easy to apply, light texture, doesn't clump at all, nice pigmented, great price. Cons: doesn't curl my lashes as much as other mascaras i've used, smudges on my lower eyes.
Love this mascara
[I received this product in exchange for my honest review] This mascara is great if you have short and thin lashes! I've found that this really adds volume to my lashes while making them look longer and more curled. The curl also lasts throughout the day so I definitely will be buying this again!
Love the Pigment, Didn't Love the Volume
[I received this product in exchange for my honest review] This mascara had a nice pigment. It wasn't as harsh as the dark black color I normally go for. It didn't have as much volume as I was anticipating, especially with the curved brush applicator. It came off fairly easy, which was a bonus, but it's not something I would necessarily go for again.
