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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
Summary
Highlights
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Works
I got the product the product for free from elf in exchange for a review. It's okay, not amazing. The curl is definitely there right after applying, and the shade is super black, which I liked. It makes your lashes pop without looking too heavy. But after a few hours, I noticed the curl started to f...
848 results
The volume is incredible
[I received this product in exchange for my honest review] I love this product it's very lightweight and not heavy on my eyes. It gave a great volume boost and I loved how it added to the curl of my Lashes. It was also easy to remove with makeup. My only critique is the application brush I wish it was a comb instead of a brush. The product itself was great for my eyes.
The volume is incredible
I naturally have long lashes so sometimes it's hard to find a decent mascara that has enough volume to where I don't have to wear false lashies (no matter how much I love them) I love how drying it is without it being flaky or crusty. It has a good finish. This is my new everyday mascara
Comfortable and affordable!
[I received this product in exchange for my honest review] This mascara really surprised me! It glides on smoothly, separates every lash, and gives a natural curl without feeling heavy. My lashes look lifted, defined, and lengthened—perfect for an everyday soft glam. The formula feels lightweight yet adds visible length and separation—no clumps, no flaking, and no smudges even after hours of wear. It's perfect for an everyday look, but you can layer it up for extra drama without it getting heavy.
Jet black
[I received this product in exchange for my honest review] My lashes are PICKY! This mascara is good but I need a brush to help break up my thin lashes! The color is perfect! I was able to wear it in the ocean which is a plus living in San Diego! Doesn't get too clumpy when you try to build it. My lashes rarely hold a curl and this one didn't do much in that regard
Perfect
Mascara – Lifts and defines lashes without clumping. It gives a nice balance between length and volume, perfect for an everyday look. No flaking, and it feels lightweight.
