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Virtue Hydrating Keratin Restorative Treatment Mask #1
Virtue Hydrating Keratin Restorative Treatment Mask #1

 Hydrating Keratin Restorative Treatment Mask

$36.00

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Size:1.7 oz

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Details

Benefits

  • Strengthens and deeply conditions hair
  • Silkier, nourished hair

Features

  • Hair Concerns: Sensitized scalp, irritated scalp, unbalanced scalp, damaged, dry
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Item 2577996

How To Use

After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

Pro Tips: For color-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair. For extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Extract, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.

Frequently bought together

3 items

Current Product

Virtue

Hydrating Keratin Restorative Treatment Mask

Size

1.7 oz

4.6(826)
$36.00

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Current Product

Virtue

Hydrating Keratin Restorative Treatment Mask

Size:

1.7 oz

4.6(826)
$36.00

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Review Snapshot

by PowerReviews

826 ReviewsWrite a Review
83%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Holy GRAIL!!!

I know everyone always says they don't write reviews but I truly NEVER do. But I absolutely had to on this! People... if you are dealing with kinda brittle, dry hair and the worst one of all... hair loss.... then you HAVE to try this!! I went from having hair so thick that I couldn't wrap both my ha...

Versus
Most Helpful Critical Review
Waste of money

Unfortunately, this was the worst purchase I've made in a long time. Not only is it super expensive, the smaller jar only had enough product in it for ONE shower! (So I couldn't even return it.) Granted, my hair is long and thick, and somewhat porous, which explains why I needed to use the whole jar...

826 results

Nice mask

Submitted 24 days ago

By Sherry N.

From US

Reviewed at

Virtue Labs - Syndication

I've been using the purifying shampoo, followed bythis mask for years. You don't need much, especially if your hair is fine. Use once every one to two weeks. Sadly, they got rid of their purifying shampoo so might not be using the mask anymore. . Hope they replace it!

Was this review helpful to you?
Good stuff

Submitted 1 month ago

By Jennifer E.

From US

Reviewed at

Virtue Labs - Syndication

Been using this on highlighted hair for a few years along with other Virtue products which has kept my hair reasonably healthy without weighing it down.

Was this review helpful to you?
love this - helps with

Submitted 1 month ago

By Anne R.

From US

Reviewed at

Virtue Labs - Syndication

love this - helps with frizz

Was this review helpful to you?
My hair looks and feels

Submitted 1 month ago

By Helen W.

From US

Reviewed at

Virtue Labs - Syndication

My hair looks and feels nicer.

Was this review helpful to you?
Excellent

Submitted 1 month ago

By Shahin N.

From US

Reviewed at

Virtue Labs - Syndication

Great conditioner, makes the hair shiny and soft. in addition the hair looks fuller and easier to style. One of the best conditioners I ever used.

Was this review helpful to you?

Q&A

Showing 3 out of 3 Questions
Q
Is this sulfate free and safe for keratin treated hair?
Asked by Maria
Official Answer By Virtue - Brand Engage
Hello! Yes, it is both sulfate free and keratin safe. It's an incredible mask, for hair & extensions!Was this answer helpful to you
Q
Is this safe for color treated and bleached hair?
Asked by Alicia
Official Answer By Virtue - Brand Engage
Yes, plus, It actually helps strengthen and repair chemically processed hair with Alpha Keratin 60ku®, while adding softness, shine, and moisture without weighing it down.Was this answer helpful to you
Q
Will this help thicken and strengthen thinning hair
Asked by tash
Official Answer By Virtue - Brand Engage
Hi, This will help strengthen hair, but for thinning, I would recommend Flourish Mask for Thinning Hair. It's the best of both worlds.Was this answer helpful to you