SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer #1
Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer #1

Tab through the images or use the previous or next buttons to navigate each product image

Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer

New

$48.00

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Details

Features

  • Daily, lightweight, broad-spectrum SPF 50
  • Breathable, barrier-strengthening primer and sunscreen
  • Forms an antioxidant shield to protect from environmental stress
  • Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
  • Blurs and smooths the appearance of uneven texture and fine lines
  • Preps and primes skin for smooth, perfected makeup application
  • Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
  • Microbiome-friendly by creating a balanced environment for optimal skin health
  • Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
  • Uplifting citrus scent with fresh, herbaceous undertones
  • Wear alone for a smooth, radiant look or with makeup for staying power without disruption
  • Suitable for all skin types and tones
  • Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
  • Clinically tested, Dermatologist tested and Noncomedogenic

Key Ingredients

  • Niacinamide helps blur the look of dark spots and refines surface texture
  • Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
  • Beet Root helps improve the look of skin texture and helps retain moisture
  • Bisabolol helps soothe and calm sensitive skin
  • Acetyl Zingerone helps reduce redness, fine lines and signs of aging

Research Results

  • *In an 8-week independent study with 32 women:
  • 100% showed up to 57% more moisture instantly*
  • 100% saw fine lines and wrinkles visibly soften in 4 weeks*
  • 97% showed improvement in moisture levels after 18 hours*
  • 81% saw dark spots fade*
  • 96% saw no white cast, no greasy feel*
  • *In an 8-week independent study of 32 women

Item 2640725

How To Use

HOW TO APPLY:

  • For optimal sun protection, apply 15 minutes before sun exposure.

  • Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).

  • Blend into skin using fingertips.

  • Don't forget about the ears, neck, and decolleté area.

  • Apply daily as the last step in your skincare routine and before makeup (if any).

  • Allow the formula to absorb into skin before applying makeup.

  • Re-apply at least every 2 hours for optimal sun protection benefits.

PRO TIPS:

  • Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.

  • Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.

  • Use a water-resistant sunscreen if swimming or sweating.

Ingredients

Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Anastasia Beverly Hills

Hydra Prime SPF 50 Hydrating Face Primer

$48.00
Anastasia Beverly Hills

Smooth Blur Powder Bronzer

Color
Sun-Kissed Dreams
$38.00
Anastasia Beverly Hills

Domed Kabuki Face Makeup Brush A30

$24.00

We think you'll like

12 items

Similar items for you

12 items

Sponsored products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

480 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Glowy, Protective, Priming

I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...

Versus
Most Helpful Critical Review
Pilled on my skin 💔

[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...

480 results

A flawless 10!

Submitted 3 days ago

By Krystal

From Conroe, Texas

l adore multifunctional products. I also enjoy wearing this primer by itself. The radiance it gives your skin is immaculate. Since using this product, I've truly noticed a difference in both my skin and makeup. Considering that it's a three-in-one, the price is reasonable. The primer is airy in substance and has a subtle scent. It complements their foundation flawlessly. Gives the most natural-looking glow, literally! I received this product for my honest review.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Perfect

Submitted 3 days ago

By Zainab

From San Antonio, Tx

The scent is a little too enhanced for my liking, but it's so helpful. The texture, the packaging is so amazing. Doesn't leave us looking patchy and give a hydrated look. 100% recommended. I received this product in exchange for my honest reviews.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Lightweight and blends nicely

Submitted 4 days ago

By Miranda

From Houston, TX

[I received this product in exchange for my honest review] Great product! It has an almost baby powder scent to it but it's not too strong. Doesn't feel thick or oily on my skin. It's a thicker formula and it didnt seem to blend in easy but it's so lightweight. Looks great under makeup.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
nice primer with added spf & hydration

Submitted 4 days ago

By Caitlin

From Brooklyn, NY

[I received this product in exchange for my honest review] I like the Anastasia Beverly Hills Hydra Prime SPF 50. It's a lovely primer with a thin, creamy texture (not too thick & not watery) that applied to the skin easily, and does not have that silicone-y feel. I felt the coolness of the hydration aspect of the primer immediately & my face looked moisturized & hydrated, but I never truly noticed if my skin remained that way throughout the day or better with use - I'm 33 and have very few fine lines that aren't really noticeable & no dark spots (just some light colored acne scarring). I'm still going to keep using this as much as possible to see long term benefits However, my makeup applied evenly - no pilling or patchiness - & it never appeared to make makeup melt away later on, as well as made my makeup look nicely on my skin - pores blurred a bit (though it's not considered a smoothing/blurring primer). I like that it has SPF 50 as I'm trying to be better at applying face sunscreen more regularly (but there is also the conundrum of how to reapply sunscreen every 2 hours when you have makeup on). It's a step that doesn't have to be worried about because it's taken care of in this product & without the potential of some products clashing with each other to cause pilling or patchiness. I am fair-light in complexion, so products with a white cast usually aren't noticeable on me, but this blended in very well without that white cast. I like that it can be used alone to make the skin look smooth & hydrated (your skin but better) and/or with a full face of makeup, too. I recommend Hydra Prime with SPF 50 if you're looking for an effortless product that is at least a 2-in-1 step in the application process and feels & looks good with or without makeup.

Was this review helpful to you?
Super hydrating and no white cast!

Submitted 4 days ago

By Amaya

From Houston, Texas

[I received this product in exchange for my honest review] NO WHITE CAST amazing for ALL SKIN TONES AND TYPES! This product smells light and is very hydrating. The packaging is amazing and I think is worth every penny.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?