Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix High Amplify Shampoo for volume. Helps boost structure of fine, limp hair for lasting volume. This volumizing shampoo includes a silicone-free formula for boosted volume and an instant lift.
Benefits
- Volumizing shampoo for fine, flat hair
- Creates long-lasting volume
- Silicone-free
Key Ingredients
- Silicone-Free formula uses protein for boosted volume and an instant lift
Research Results
- High Amplify provides up to 35% Boosted Volume*
- *When using High Amplify System vs. unwashed hair
Apply to damp hair. Lather. Rinse. Follow with High Amplify Conditioner.
Aqua / Water / Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Glycerin, Sodium Hydroxide, Sodium Chloride, Hexylene Glycol, Parfum / Fragrance, Sodium Benzoate, Salicylic Acid, Polyquaternium-10, Panthenol, Limonene, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Benzyl Alcohol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Benzyl Salicylate, Linalool, Benzyl Benzoate, Citronellol, CI 42053 / Green 3, CI 19140 / Yellow 5.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 30 Questions
- Q
Can this shampoo be used daily?
- Asked by chas.d
- Official Answer By Matrix - Brand EngageHi there, thank you for asking about High Amplify Shampoo. Yes, you can use this as a daily Shampoo.Was this answer helpful to you
- Q
What does it smell like?
- Asked by Sheri
- Official Answer By Matrix - Brand EngageHello there, Thanks for your inquiry about Matrix High Amplify Shampoo. Its fragrance is a subtle blend of fruit and floral notes. We hope this helps!Was this answer helpful to you
- Q
I have hair that get greasy fast which shampoo would work best?
- Asked by Han99
- Official Answer By Matrix - Brand EngageHello Han99, thanks for asking about Matrix High Amplify Shampoo. This product works great on oilier hair types. We hope this helps!Was this answer helpful to you
- Q
Is there a condtioner for high Amplify shampoo???
- Asked by Bunny
- Official Answer By Matrix - Brand EngageHello there. Thank you for reaching out about Matrix High Amplify Shampoo. There is a High Amplify Conditioner! Hope this helps!Was this answer helpful to you
- Q
Is MatrixAmplify safe for colored hair? This was my favorite for many years but now I'm having to hide the grays!!
- Asked by Truffy's mom
- Official Answer By Matrix - Brand EngageHi there. Thank you for reaching out about Matrix High Amplify Shampoo. All Matrix shampoos , conditioners and styling products are safe for colored hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 149Fine Hair
- 128Daily Use
- 38Thick Hair
- 34Oily Hair
- 19Curly Hair
Describe Yourself
- 124Beauty Conscious
- 83Survivalist / Minimalist
- 39Product Junkie
- 5Minimalist
- 3Professional Stylist
Hair Type
- 192Straight Hair
- 86Wavy Hair
- 4Very Curly Hair
Most Helpful Positive Review
Say Yes to this one!
I've always struggled with Fine hair and most products delivered only Disappointment. This high volume shampoo by Matrix delivers and the Smell is Divine!
Most Helpful Critical Review
Terrible replacement for Amplify Color XL!!!
This shampoo is listed as the replacement for Amplify Color XL. It is nothing like it! It leaves hair dry, dull and lifeless. I used Amplify Color XL for years with great results, please bring it back!!! I would NOT recommend this product to anyone! What happened to the other negative reviews? There...
457 results
SUPER OILY
This does not work for my fine hair. In fact, my hair has never had less volume. It makes my hair oily within a couple of hours, i kid you not. Ive tried everything. I blowdry my hair upside down with and without mousse, and still super super flat.
Do not use this product on color treated hair
I used this shampoo and conditioner for about a month before realizing that the damage that was occuring to my hair was due to these products. Because of the alcohol content, this product will completely dry your hair out, causing breakage and frizz, as well as strip the color from your hair. After a month of use I had to cut nearly 2 inches off of my otherwise fairly healthy hair. Steer clear of this product if you do not have virgin hair.
Not great
This shampoo and the conditioner as well do create some volume right after I style it, but it makes my hair fall flat quickly while using this product. Ive had better results using other products.
I DO buy again and again please never change this formula.
Hair Type Straight Hair
I struggle with extreme oiliness and greasy hair—I'm the type of person who just can't train my hair, no matter how long I wait between washes or how much dry shampoo I use. After a lot of research, I've realized that I need to wash my hair every other day. That's why I absolutely love this shampoo! It contains AHA to keep my scalp clean, reduce oiliness, and add volume. I really appreciate that this shampoo acts like a skincare solution for my scalp, targeting the root cause of the oiliness while giving me volume and a lovely scent. Please, never stop making this!
Greasy mess 😣
I tried this after my pureology hydrate shampoo started making my hair greasy after drying. I figured too much for my pin straight fine virgin hair. I was suggested this by my hair dresser & i really wanted to like it but just couldnt. It started off giving me more volume but when my hair was dry, it became greasy at the roots within a couple hours. I tried clarifying shampoo as well to see if i maybe had build up. Didnt work. I tried less shampoo, single & double washing, dry shampoo on wet & dry hair. The more i used this shampoo, my hair was getting greasy as it was still wet & drying after a shower
