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FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara
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Summary
Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.
Benefits
- Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads
- Ultra-black, longwear formula
- The extreme volume creates an unreal dramatic lash effect
- Sweat-, humidity-, & transfer-resistant
- Tapered brush & full-bodied formula to coat, curl & lift lashes
- Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser
Item 2639876
HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application
Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip
It's buildable, so layer as much as you need to reach your desired effect
PRO TIPS:
Apply one eye at a time to allow mascara to dry between layers for best application
Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Aminomethyl Propanol, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Polyester-4, Ethylhexylglycerin, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
It Does Give You Hella Thicc Lashes
I received this product in exchange for my honest review This Fenty Hella Thicc Mascara definitely gives you fuller, hella-thicc lashes but I'm not completely sold on the technique. First off, the packaging is great fun, different, and creative. Second, they made this in a brown shade, which is wha...
Most Helpful Critical Review
I would not buy this product again
The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...
1622 results
Volume and length for days.
[I received this product in exchange for my honest review] Beautiful full lashes in no time. Does not clump while still adding volume and length. Stays put all day. Never runs or smears. Easy team oval at night.


Pretty great mascara, Rihanna!!
[I received this product in exchange for my honest review] This seems to be one of the better mascaras on the market. My daughter is a makeup aficionado and she tried this one out, giving it a real test by going to a concert. She said it applies well, but maybe just slightly clumpy. It's certainly volumizing! Other mascaras do the lengthening better, but the cons end here! She has sensitive eyes to many mascaras, feeling irritated after wearing a while, but Fenty Hella Thicc didn't irritate her eyes, even after hours of wear and getting sweaty! Also she said there was NO transfer below or on her eyelids! That's a feat after a hot concert! This mascara stands up to the test. If it stays in place for a hot concert, it will handle a full day at work, no problem! Oh, and she said she was surprised how easy it was to remove at bedtime! This one's a winner!

Love it!
[I received this product in exchange for my honest review] This mascara is beautiful! It has given my lashes length while separating. It doesn't smudge on my lids like other mascaras often do. It's super easy to apply and lasts all day!
Pretty & Natural
[I received this product in exchange for my honest review] I love how this lengthens and thickens without any clumps. The color is a very natural brown for your No Makeup Look days. It lasted well, came off easily. My beef is that it left specks, not something that I typically have a problem with. The brush is nice—separates, lengthens, easy to get in there without blotching.

Like the formula but wish the packaging was a bit better
[I received this product in exchange for my honest review] Ive been using this mascara for a few days now and i'm overall pretty happy with it. My eyelashes are short and grow close together despite not being thin so i tend to see clumping no matter what but i like the way it's fairly minimal compared to other brands and it still gives me good length. No issues with my skin for someone who has dry and sensitive skin. It smears a little if it's been applied in the last couple of hours but otherwise very minimal. I wish the brush was more curved so it could get my shorter inner lashes, and a flat bottom so i could store it vertically but that's a nitpick.

