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Highlights
Summary
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589588
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Q&A
Showing 5 out of 52 Questions
- Q
is the talc used in this product free from carcinogens ?
- Asked by Marty
- Official Answer By Madison Reed - SyndicationWe understand your concern is our Talc ingredient however, our talc is cosmetic grade, which means it is purified and does not contain asbestos. Purified cosmetic grade talc is the only talc that is permitted in any products since 1973, so there is no danger from this. The Great Cover Up Root Touch Up and Brow Filler uses many binding and ‘wetting’ agents which make the product dust-free and minimize any dangers from inhalation. This is not a dry powder easily ingested.Was this answer helpful to you
- Q
If i am using hair color 4N what would be the closest color for me to use on the touch up filler?
- Asked by Lisa
- Official Answer By Madison Reed - SyndicationHello! We would suggest our Ombra Dark Brown.Was this answer helpful to you
- Q
Though manufacturer claims this talc is sourced from purified food asbestos, are you able to provide 3rd party testing results for this? Does it even go through 3rd party testing? Why isnt it noted in product details that it is from purified asbestos for transparency?
- Asked by Eli
- Official Answer By Madison Reed - SyndicationHello! Thank you for your question and concern. The talc used in our Great Cover Up is a safe, purified cosmetic grade talc. Purified cosmetic grade talc is the only talc permitted in any products since 1973 and is asbestos free. Where there appears to be a concern is when talc is applied to sensitive areas. Our Great Cover Up uses many binding and 'wetting' agents to make the product dust free minimizing any dangers from inhalation.Was this answer helpful to you
- Q
How lomg does it last
- Asked by K
- Official Answer By Madison Reed - SyndicationThis compact powder covers grays and conceals roots between color sessions. Easy, instant coverage that stays put until your next shampoo. Think of it as make up for your hair!Was this answer helpful to you
- Q
I wear my glasses on top my heads. Will the coverup transfer to the glasses frame and then smear on my nose when I put them on?
- Asked by Grey too Soon
- Official Answer By Madison Reed - SyndicationNo, this will not transfer to your glasses.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11075 results
Better than other root touchups
Reviewed at
The Root Touch Up Powder is much better than liquid touchup products I've tried. I can apply it in seconds and don'[t have to take the time to apply a product, wait 20 minutes, and then wash it out. It lasts all day and the medium brown color blends well with my hair color. Perfect when traveling. No fuss, no mess.
Not so great
Reviewed at
I don't think this covers my grey. I will need to go to the regular color treatment. Not adequate.
Beat hair coloring products
Reviewed at
Love love love
It did not cover my roots.
Reviewed at
I did not like it. It did not provide the advertised results.
This is my favorite root cover up
Hair Type Wavy Hair
I liked the Wow Root CoverUp however I prefer the brush with Madison Reed and Madison Reef is usually a few dollars less 👍