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Summary
Next-level tubing mascara that lengthens and strengthens lashes root-to-tip with a clean formula 4 years in the making. Smudge-proof, clump-free, flake-free, and boosted with lash-serum ingredients like Biotin, Peptides, and Red Clover for instant and long-term lash benefits. Ophthalmologist-tested.
Benefits
- Long-wearing, natural-looking length and fanned-out definition
- Defines every lash without clumping
- Strengthens lashes over time with Biotin & Peptides
- Safe for sensitive eyes and contact lens wearers
- Removes cleanly with warm water or makeup remover
Key Ingredients
- Peptides & Red Clover Extract – support longer, thicker, stronger lashes
- Vitamin B7 (Biotin) – fortifies and helps prevent breakage
- Pea Sprout Extract – nourishes brittle lashes and boosts growth
- Shea Butter – conditions for healthy, glossy lashes
Item 77005039
- Apply from lash base to tip for instant length
- For removal: rinse with warm water or cleanser – formula slides off in little “tubes”
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Pretty Good!
I wanted to try a tubing mascara and was debating between this and Serena William's makeup brand and ultimately decided to go with alleyoop for the ingredients and given that I was already placing an order for concealer and sunblock. I was originally using the Ilia mascara but felt that its staying ...
Most Helpful Critical Review
Decent overall, with room to improve
I had high hopes for this mascara after being sucked in by an IG ad. I do not recommend it. It flakes and does not wear well throughout the day. Definitely not worth the price. Even the packaging is cheap which wouldn't be a big deal if it worked well but nothing about this product matches the price...
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the best mascara i have ever used. holds up in tropical humidity and didnt smudge after a day at the beach!! but came off so gently during my skincare routine. your lashes will thank you!! (one tube lasts me about 4-5 months before its pretty dry)
Pretty basic Mascara
I have had this mascara in my cart for at least the last month or so. When I noticed it finally went on sale, I bought it almost immediately. It took a few days longer than the rest of my order which wasn't a big deal, but when I opened it, the wand was damaged. I'll probably re-order it and hope the next one isn't messed up.

AMAZING
This mascara makes my eyelashes so long and I love it!! 10/10 I would buy it again!!!!!!!
MY FAVORITE!!
I hae been using this mascara for the past two years. My favorite part is that it is lengthening and also separates lashes well. Its more of a natural long look. I use it daily and am super happy with it!
I had high hopes for this one
I was really excited about trying this mascara. I ordered mine from the actual Alleyoop website and it took over a month to reach me. I have been on the hunt for the best mascara, especially a waterproof one because my eyes tear a lot, just because, and my tears are apparently acid. I even keep a notebook of the ones that I have tried with all the pros and cons of each. Yes, it's that bad. This mascara definitely lengthens like it says will, but it stays wet for a very long time, which makes it difficult to work with. It gets all over the place when you're trying to coat each individual eye and smears even after you've finished applying, unless you keep your eyes squinted for five minutes afterwards so the formula can dry. Once it dries, it stays in place, but if you live in a humid climate or it's just a really hot day in general, be prepared for major raccoon eyes. It does not hold up. It also feels heavy and a bit sticky. Unfortunately, this was a 'no' for me.