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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
PÜR Fully Charged Mascara uses innovative magnetic technology to coat each lash for dramatic volume and length. PUR's cruelty-free formula strengthens lashes while providing all-day wear without clumping.
Benefits
- Take your lashes to new heights with PÜR's Best Selling Fully Charged Mascara
- PÜR's magnetic formula attracts to each lash for maximum volume and length
- Helps strengthen lashes and prevent premature lash fallout
- PUR's age-defying formula conditions and fortifies lashes over time
- Provides clump-free, all-day performance without smudging
- Suitable for sensitive eyes and contact lens wearers
Features
- Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula
- Unique bristle design separates and defines each lash
- Buildable formula allows customization from natural to dramatic
- Long-wearing formula resists smudging and flaking
- Easily removable with regular makeup remover
Key Ingredients
- Proprietary Magnetic Technology creates a positively-charged matrix around lashes
- Powerful blend of Biotin, Peptides, Carnuba Wax, and Vitamin B5
- Biotin helps strengthen and fortify lashes
- Vitamin B5 conditions and nourishes for healthier-looking lashes
For maximum impact with PÜR Fully Charged Mascara, begin by placing the mascara wand at the base of lashes. Hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. For dramatic volume, apply PUR's Fully Charged Mascara Primer first, allowing it to dry slightly before applying mascara. To reach even the tiniest lashes, use the tip of the wand vertically for precise application. For best results, avoid pumping the wand in the tube as this introduces air and can dry out the formula. Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.
AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily use
Describe Yourself
- 1Warehouse work and delivery driver
- 130s
- 1Daily makeup wearer - Natural look
- 1Fair skin
Most Helpful Positive Review
The best mascara
As a fellow beauty enthusiast with short lashes, I can confidently say that the PUR Fully Charged Mascara Powered by Magnetic Technology is an absolute game-changer! I've been using this mascara daily, and the results are truly remarkable. Let's start with the packaging. It's sleek and understated i...
Most Helpful Critical Review
Fully charged mascara
This product is very thick and clumpy on the brush and lashes it does not go on well is flaky and dry once applied I would not recommend this product. The container says mascara powered by magnetic technology. So I'm not sure what ingredients are in it.
1935 results
coats each individual lash
Verified Reviewer
Reviewed at
As a mascara girly, I can truly say I love this one PUR created, especially because it coats each individual lash, and doesn't have a clumpy formula. I usually wear lash primer before applying it, and I didn't even have to do that! *This product was provided for promotional purposes in exchange for my honest review*
Not bad at all !!! I'm impressed
Verified Reviewer
Reviewed at
This mascara is a solid pick if you want volume and lift without clumps. The magnetic polymer formula really does help lashes stand up and stay curled all day. It's lightweight, doesn't flake, and removes easily. Great for everyday glam, especially if you're into clean beauty. Only downside? The brush can feel a little bulky for smaller lashes. Product was received as part of an educational promotion. Application: It glides on smoothly and builds well without clumping. The brush is fuller, which gives nice volume but may be trickier to use for precision or bottom lashes. Wear: No flaking, no smudging, even after a long day. It's not waterproof, but it has decent resistance to light humidity. Best for: Those who want a volumizing mascara that also promotes lash health and avoids harsh ingredients.
Good mascara
Verified Reviewer
Reviewed at
This was provided to me for promotional purposes and my honest review and I like it but the formula is a little to wet for me to love it. I do love the look of my lashes after use and it's a good mascara
Magnetic volume that lasts all day
Verified Reviewer
Reviewed at
PÜR Fully Charged Mascara delivers impressive volume and lift thanks to its unique magnetic polymer formula. It grabs and defines each lash without clumping, giving a clean, fanned-out look. The formula is long-wearing and resists flaking or smudging throughout the day. It's buildable for both natural and bold lash looks. Overall, it's a great choice for anyone wanting dramatic lashes with a lightweight feel.
Good!
Verified Reviewer
Reviewed at
I wasn't sure what to expect with the whole "magnetic technology" thing, but this mascara actually works so well. It lifts and defines my lashes without clumping, and it lasts all day without smudging. Super black, super pretty, and the brush makes it easy to apply. I've been reaching for it almost every day!