Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
PÜR Fully Charged Mascara uses innovative magnetic technology to coat each lash for dramatic volume and length. PUR's cruelty-free formula strengthens lashes while providing all-day wear without clumping.
Benefits
- Take your lashes to new heights with PÜR's Best Selling Fully Charged Mascara
- PÜR's magnetic formula attracts to each lash for maximum volume and length
- Helps strengthen lashes and prevent premature lash fallout
- PUR's age-defying formula conditions and fortifies lashes over time
- Provides clump-free, all-day performance without smudging
- Suitable for sensitive eyes and contact lens wearers
Features
- Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula
- Unique bristle design separates and defines each lash
- Buildable formula allows customization from natural to dramatic
- Long-wearing formula resists smudging and flaking
- Easily removable with regular makeup remover
Key Ingredients
- Proprietary Magnetic Technology creates a positively-charged matrix around lashes
- Powerful blend of Biotin, Peptides, Carnuba Wax, and Vitamin B5
- Biotin helps strengthen and fortify lashes
- Vitamin B5 conditions and nourishes for healthier-looking lashes
For maximum impact with PÜR Fully Charged Mascara, begin by placing the mascara wand at the base of lashes. Hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. For dramatic volume, apply PUR's Fully Charged Mascara Primer first, allowing it to dry slightly before applying mascara. To reach even the tiniest lashes, use the tip of the wand vertically for precise application. For best results, avoid pumping the wand in the tube as this introduces air and can dry out the formula. Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.
AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily use
Describe Yourself
- 1Warehouse work and delivery driver
- 130s
- 1Daily makeup wearer - Natural look
- 1Fair skin
Most Helpful Positive Review
The best mascara
As a fellow beauty enthusiast with short lashes, I can confidently say that the PUR Fully Charged Mascara Powered by Magnetic Technology is an absolute game-changer! I've been using this mascara daily, and the results are truly remarkable. Let's start with the packaging. It's sleek and understated i...
Most Helpful Critical Review
Fully charged mascara
This product is very thick and clumpy on the brush and lashes it does not go on well is flaky and dry once applied I would not recommend this product. The container says mascara powered by magnetic technology. So I'm not sure what ingredients are in it.
2000 results
Amazing mascara, for 7-8 hours
Verified Reviewer
Reviewed at

I was honestly blown away by how amazing my lashes looked with this mascara. It gives serious length and volume without clumping, and my lashes looked full, lifted, and just really pretty. The formula goes on smoothly, and the brush separates beautifully… definitely one of the best first-coat results I've had in a while. That said, I did notice a downside… after about 7 or 8 hours of wear, it started to flake pretty heavily. Not a huge issue if I'm just wearing it for a dinner or a quick event, but for long days, it's not the most reliable. I wish the longevity matched the initial impact. Overall, it's still a fantastic mascara… I gave it four stars because the lash effect is top tier, I just wish it held up better through a full day. I was provided this item free of charged, in exchange for my review, but I take beauty very seriously, and mean every word.

HOLY GRAIL OF MASCARA
Verified Reviewer
Reviewed at

Okay, I have to talk about the PUR Fully Charged Mascara, this stuff seriously impressed me. From the very first swipe, it gave my lashes so much volume and length without any of that heavy, clumpy feel. My lashes looked thicker, and the formula really made them stand out. One of my favorite things about this mascara is the wand. It applies the perfect amount of product and separates my lashes beautifully. No clumps, no sticking together... just full, fluttery lashes that last all day. And the color? It's a rich, deep black that really defines the eyes. I got so many compliments when I first wore it! What's really cool is that the formula uses magnetic technology. A positively charged matrix that actually wraps around each lash to strengthen, lift, and lengthen. It's not just makeup; it's lash care, too. And it shows. My lashes looked healthier, felt softer, and didn't flake or irritate my eyes at all. It also wears beautifully throughout the day, no smudging, no fallout, and it's super easy to remove at night. Plus, it's cruelty-free, vegan, and free from parabens, talc, mineral oil, sulfates, and all the other stuff I try to avoid. So it's clean and kind, which I really appreciate. Application is simple: start at the base of your lashes, hold for a second, then wiggle the wand up to the tips. You can easily build it up for a more dramatic look without it ever getting too heavy. If you're thinking about trying it, DO IT. I've already recommended it to my friends and family, and I'll absolutely be repurchasing. It's one of those rare mascaras that delivers on everything it promises. This product was provided for promotional purposes in exchange for my honest review, all opinions are my own.
Doesn't extend much, kinda wet, even application
Verified Reviewer
Reviewed at

I feel like I like the mascara well enough. I like the formula, it's kind of wet so it doesn't clump easily on my lashes. I also like how it evenly coats my lashes and makes them pop without clumping up on two or three lashes. The applicator looks standard, but in my opinion, it picks up way too much product especially on the end. If you like to go over your bottom lashes with the tip of the lash applicator, then this wouldn't be an issue for you. Another thing is that it doesn't really do much for making my lashes look longer. For reference I'm comparing it to the other mascara I use pretty regularly which is the elf lash extender mascara. In that department I feel like it's lacking. I received this product for free in exchange for an honest review.
Overall, it's a great, clean mascara.
Verified Reviewer
Reviewed at

I recently had the chance to try PÜR Fully Charged Mascara, and I'm truly impressed with its performance! One of my favorite features is how it applies smoothly without any clumping, even after layering on a few coats. My lashes have never looked so long and voluminous; it really gives them that "crazy length" that I love. Throughout the day, the mascara holds up beautifully with no flaking, which is such a relief—nobody wants to deal with raccoon eyes and smudging. While it generally lasts throughout the day, I do wish it held on a little longer. This seems to be a common challenge with clean mascaras; they often don't last quite as long as their less clean counterparts. Since using PÜR Fully Charged Mascara, I've noticed that my lashes feel healthier overall, and I've experienced less lash loss, which is a huge bonus! I really appreciate that this mascara is made with clean ingredients and is cruelty-free, adding an extra layer of satisfaction to using it. Overall, it's a fantastic mascara that lives up to its promises, and with some minor improvements in longevity, it could be my holy grail. PÜR Fully Charged Mascara offers impressive volume and length with a clean formula. While I wish it lasted a bit longer, it will remain a top contender in my mascara collection. This product was provided for promotional purposes in exchange for my honest review.
Great mascara
Verified Reviewer
Reviewed at

I have very dark hair and dark lashes/eyebrows. My lashes used to be thicker and fuller but due to factors like postpartum and bad mascara usage and removal, my lashes have become very thin and more sparse. I really struggle with trying to find a good mascara that works in both fullness and lengthening my lashes. I usually do curl my lashes prior to putting on mascara. This mascara worked well for me. I even received a compliment the first time I wore it from someone who asked if I had fake lashes on so that was a plus. The only main complaint that I have is I wish the brush itself was a little thinner because I did have the thicker brush head tend to get mascara on my eyelid more than normal which I had to then remove. But overall I am very pleased with this product. This product was provided for promotional purposes in exchange for my honest review,"