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PÜR Fully Charged Mascara Powered by Magnetic Technology #1
PÜR Fully Charged Mascara Powered by Magnetic Technology #1

PÜRFully Charged Mascara Powered by Magnetic Technology

Item 2578597

4.1 out of 5 stars. 1542 reviewsAsk A Question


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

PUR Fully Charged Mascara Powered by Magnetic Technology acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance.



  • Available in Black
  • Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
  • Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
  • Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
  • Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
  • 98% instantly amplified lashes*
  • 93% said lashes retained their curl well*
  • 90% experienced no flaking*
  • 93% experienced no smudging*
  • 100% said the mascara was easy to remove*
  • *Based on an in-house perception study
  • PÜR: Clean, skincare-infused beauty for all
  • Vegan & Cruelty-Free

Key Ingredients

  • A powerful blend of Biotin and Peptides help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out
  • Carnauba Wax separates and sets each lash for all day appearance of length, volume, and curl
  • Vitamin B5, also known as Panthenol nourishes lashes, giving them more flexibility to help maintain longer-looking lashes

Formulated Without

  • Aluminum, Animal Derived Ingredients, Formaldehyde, Gluten, Lead, Mineral Oil, Parabens, Paraffins, Petrolatum, Phthalates, Silicones, Sulfates, Talc

How To Use

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.


Biotinoyl Tripeptidee-1, Panthenol (Vitamin B5), Carnauba Wax. See pakcaging for full ingredient listing.

Shipping & Coupon Restrictions

This item is NOT eligible for coupon discounts.

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