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PÜR Fully Charged Mascara Powered by Magnetic Technology #1
PÜR Fully Charged Mascara Powered by Magnetic Technology #1

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PÜRFully Charged Mascara Powered by Magnetic Technology

Item 2578597

4.1 out of 5 stars. 1900 reviews
$22.00
Size:0.44 oz

Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Give Back

Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.

Details

Benefits

  • Available in Black
  • Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
  • Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
  • Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
  • Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
  • 98% instantly amplified lashes*
  • 93% said lashes retained their curl well*
  • 90% experienced no flaking*
  • 93% experienced no smudging*
  • 100% said the mascara was easy to remove*
  • *Based on an in-house perception study
  • PÜR: Clean, skincare-infused beauty for all

Key Ingredients

  • A powerful blend of Biotin and Peptides
  • Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
  • Carnauba Wax
  • Separates and sets each lash for all day length, volume, and curl.
  • Vitamin B5, also known as Panthenol
  • Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.

Formulated Without

  • BPA
  • Fragrance
  • Gluten
  • Mineral Oil
  • Parabens
  • Phthalate

How To Use

Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.

Ingredients

AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Free gift with purchase

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Free gift with purchase

Online Only Free 9 Piece Complexion gift with $50 select makeup purchase (valid thru 5/25/24 or while quantities last)