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PÜR Fully Charged Mascara Powered by Magnetic Technology
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Highlights
Summary
PÜR Fully Charged Mascara uses innovative magnetic technology to coat each lash for dramatic volume and length. PUR's cruelty-free formula strengthens lashes while providing all-day wear without clumping.
Benefits
- Take your lashes to new heights with PÜR's Best Selling Fully Charged Mascara
- PÜR's magnetic formula attracts to each lash for maximum volume and length
- Helps strengthen lashes and prevent premature lash fallout
- PUR's age-defying formula conditions and fortifies lashes over time
- Provides clump-free, all-day performance without smudging
- Suitable for sensitive eyes and contact lens wearers
Features
- Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula
- Unique bristle design separates and defines each lash
- Buildable formula allows customization from natural to dramatic
- Long-wearing formula resists smudging and flaking
- Easily removable with regular makeup remover
Key Ingredients
- Proprietary Magnetic Technology creates a positively-charged matrix around lashes
- Powerful blend of Biotin, Peptides, Carnuba Wax, and Vitamin B5
- Biotin helps strengthen and fortify lashes
- Vitamin B5 conditions and nourishes for healthier-looking lashes
Item 2578597
For maximum impact with PÜR Fully Charged Mascara, begin by placing the mascara wand at the base of lashes. Hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. For dramatic volume, apply PUR's Fully Charged Mascara Primer first, allowing it to dry slightly before applying mascara. To reach even the tiniest lashes, use the tip of the wand vertically for precise application. For best results, avoid pumping the wand in the tube as this introduces air and can dry out the formula. Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.
AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).
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Reviews
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Most Helpful Positive Review
Great for an experienced makeup user
**This product was received at no cost in exchange for my honest review.** I love a great mascara! Especially ones that claim to make my slightly aged, less than full lashes, look lush and plump! If it puts a curl back in, that is also a plus. This is a good mascara. It definitely comes with a lear...
Most Helpful Critical Review
This mascara definitely wasn't
This mascara definitely wasn't it for it , it smudges a lot and if you curl your eyelashes the mascara seems to weight it down so it doesn't curl your eyelashes . It does give your lashes volume in the sense that it gets every lashes and doesn't get clumpy but I noticed that when I started doing a s...
1195 results
So fun!
Verified Reviewer
Reviewed at
The PUR fully charged mascara is just so fun. First, I played around the wand and tested its negative magnetic core with some paper clips and staples. It definitely works. I think it does a really good job of lifting, and separating lashes. Its a nice inky black formula and a long slightly hourglass shaped bristle wand. My lashes arent the longest or widest so I dont think this is the ideal wand for my eye type. For the bottom lashes, you definitely want to hold the mascara wand vertically. I think the wand would be ideal for someone with a wide, round eye. I ended up tested the product with disposable wands and an actual magnet on several of my friends who have longer lashes, and the lift was amazing. It also retains a curl very well. It was such a cute DIY science experiment. I found it very buildable. I would say you can do three coats of mascara before it starts to clump. I think this is a great mascara for everyday use. I didnt have any major issues with smudging but it definitely is on the harder side to remove, even when it dries, so when I tried to fix some smudges on the lower eyelash it ended up looking like a smudgy intentional eyeliner. Its not a huge issue for me because I think most mascaras are like that anyway. I think it should be done before base make up to avoid ruining the foundational layer. I also love that PUR is cruelty free and vegan.
Makes lashes looks thicker
Verified Reviewer
Reviewed at
I been trying this mascara for about a week now and so far I love it. It looks good, easy to apply, makes my lashes looks thicker, but it does not add to much length to it. Got this product for free for honest opinion
Everyday Mascara!!!
Verified Reviewer
Reviewed at
I love this mascara!!! It really makes your eyes pop! At first I was skeptical on whether or not this mascara would do what it claims to do,but after using it I can truly say it absolutely works! There is no clumping or flaking! It last all day! It gives you such pretty and natural elongated looking lashes! I highly recommend!
Good mascara
Verified Reviewer
Reviewed at
This was provided to me for promotional purposes and my honest review and I like it but the formula is a little to wet for me to love it. I do love the look of my lashes after use and its a good mascara
coats each individual lash
Verified Reviewer
Reviewed at
As a mascara girly, I can truly say I love this one PUR created, especially because it coats each individual lash, and doesnt have a clumpy formula. I usually wear lash primer before applying it, and I didnt even have to do that! *This product was provided for promotional purposes in exchange for my honest review*