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Living Proof Full Shampoo #1
Living Proof Full Shampoo #1

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$72.00

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Details

Benefits

  • Delivers 2x the volume with every wash**
  • Keeps hair cleaner and healthier for longer*
  • Improves hair texture and quality*
  • Adds volume and bounce
  • Provides long-lasting body and fullness*
  • Leaves hair soft, shiny, and more manageable
  • Removes dirt, oil, sweat, buildup and pollution
  • Luxurious lather with an uplifting fragrance
  • Formulated to be gentle on the scalp
  • For fine, thin, or flat hair
  • *Based on Full Shampoo + Conditioner consumer use study
  • **Full Shampoo + Conditioner vs. untreated
  • Color safe, Keratin safe, and safe for chemically treated hair

Key Ingredients

  • Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash

Formulated Without

  • Silicones
  • Sulfates (SLS + SLES)
  • Parabens
  • Phthalates
  • Formaldehyde

Item 2635424

How To Use

Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.

Ingredients

Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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3 items

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Full Shampoo

Size: 24.0 oz
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Review Snapshot

by PowerReviews

200 ReviewsWrite a Review
99%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Perfect for washing and air drying!

I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...

Versus
Most Helpful Critical Review
Shampoo

Ps: Gifted by livingproof Unlike many volumizing products that can leave my hair feeling sticky or stiff residue, this duo cleans hair well without build-up. For those who want a cleaner formula that won't strip hair or leave heavy silicones behind. When using it for two weeks I notice , my thin hai...

200 results

Love!!!!

Submitted 3 days ago

By S

From Nyc

Hair Type Straight Hair

Complimentary from Living Proof Full but this shampoo does a great job at adding volume and leaving hair feeling light and clean without heavy buildup. However, it can be a little drying for color treated or naturally dry hair, so a good conditioner is a must. It's pricey, but if you have fine or flat hair and want noticeable lift, it's worth trying.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I will buy over and over

Submitted 3 days ago

By Aubrey

From Tampa, FL

Hair Type Wavy Hair

God this stuff is so good. It's my fav shampoo duo ever. Anything from living proof is so good. I have the entire full line and I swear it actually does what it says it's going to. My hair looks fuller and thicker without any additional product. Idk what sorcery they put in this but it's so good. Gifted by livingproof

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I would buy this again

Submitted 3 days ago

By Amanda

From Jacksonville, Florida

Hair Type Wavy Hair

Complimentary from livingproof I have fine, wavy hair that usually falls flat, but this shampoo gives it real volume and bounce without weighing it down. It leaves my hair soft, shiny, and clean for longer, and I love the fresh scent. Definitely a new favorite for keeping my waves light and full.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
A Must for Flat Hair!

Submitted 4 days ago

By Giselle

From Alabama

Hair Type Straight Hair

I've been using the Living Proof Full Shampoo on my flat hair, and it's been amazing. From the first wash, I noticed more volume and body. Without the usual squeaky-dry feeling. The lather is rich and luxurious, and the scent is light but really refreshing. What I love most is how clean my hair feels. It removes oil and buildup without stripping my scalp. My hair stays fresher for longer, which means fewer wash days, and less styling overall. gifted by Living Proof.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great for fine hair in need of volume

Submitted 4 days ago

By Vivian

From los angeles

Hair Type Straight Hair

I received the Living Proof Shampoo & Conditioner set for fine hair complimentary from livingproof. The shampoo foams nicely and feels lightweight, making it a good match for fine hair. As a swimmer, I'm often in chlorine, and while this set doesn't do much for detangling, it does an excellent job of thoroughly cleansing—great for removing oils and buildup from the scalp. After use, I noticed my hair looked fuller and shinier. The conditioner helps smooth things out while still adding volume. I also love that it's silicone-free and safe for color-treated hair. Overall, a solid choice if you're looking for volume and plan on styling your hair afterward.

Bottom Line Yes, I would recommend to a friend

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