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Living Proof Full Shampoo #1
Living Proof Full Shampoo #1

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$67.00

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Details

Benefits

  • Delivers 2x the volume with every wash**
  • Keeps hair cleaner and healthier for longer*
  • Improves hair texture and quality*
  • Adds volume and bounce
  • Provides long-lasting body and fullness*
  • Leaves hair soft, shiny, and more manageable
  • Removes dirt, oil, sweat, buildup and pollution
  • Luxurious lather with an uplifting fragrance
  • Formulated to be gentle on the scalp
  • For fine, thin, or flat hair
  • *Based on Full Shampoo + Conditioner consumer use study
  • **Full Shampoo + Conditioner vs. untreated
  • Color safe, Keratin safe, and safe for chemically treated hair

Key Ingredients

  • Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash

Formulated Without

  • Silicones
  • Sulfates (SLS + SLES)
  • Parabens
  • Phthalates
  • Formaldehyde

Item 2635424

How To Use

Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.

Ingredients

Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Review Snapshot

by PowerReviews

146 ReviewsWrite a Review
98%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
72Straight Hair
55Wavy Hair
2Very Curly Hair
Most Helpful Positive Review
Perfect for washing and air drying!

I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...

Versus
Most Helpful Critical Review
Shampoo

Ps: Gifted by livingproof Unlike many volumizing products that can leave my hair feeling sticky or stiff residue, this duo cleans hair well without build-up. For those who want a cleaner formula that won't strip hair or leave heavy silicones behind. When using it for two weeks I notice , my thin hai...

146 results

love

Submitted 4 months ago

By Megan

From Citrus Springs fl

Hair Type Straight Hair

I love all living proof products, so it's no surprise this is so amazing. I love this shampoo so much, it's thick and lathers into your hair so luxurious. It feels moisturizing as you lather it into your hair. I'm not sure what the smell is, but I really like it. I do wish the bottle was a little bigger, but I love the cute convenient size! complimentary from livingproof

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Loving it so far!

Submitted 4 months ago

By Ashley

From Michigan

I've been using both the shampoo and conditioner for a few weeks now, and it may be my new go to! Tomorrow is wash day, and my fine hair is still holding volume from my blow out, when typically is flat. The shampoo lathers well but isn't drying. The scent is crisp, fresh, and professional but I don't find it overpowering.

Was this review helpful to you?
I will purchase this product again

Submitted 4 months ago

By Diana

From Seattle Washington

Hair Type Very Curly Hair

I love the complete line of living proof. Tried the shampoo and conditioner for straight fine hair and loved it. Got my hair permed and am using the entire line for curly hair and I love it all. Good Clean effective brand.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Gives great volume!

Submitted 4 months ago

By Erin

From Boston

I normally have very flat, fine hair and this shampoo absolutely makes a difference in terms of giving my hair volume! I will absolutely keep using this in my hair routine and it is a huge plus that it smells amazing!

Was this review helpful to you?
Love this shampoo!

Submitted 4 months ago

By Kara

From Dallas, TX

Hair Type Wavy Hair

I recently started using the full shampoo, and I am absolutely loving it! From the very first wash, I noticed a difference—my hair feels so much softer, shinier, and full of bounce. It lathers beautifully, has a pleasant scent that isn't overpowering, and rinses out easily without leaving any residue. What I appreciate most is how lightweight my hair feels after using it. Some shampoos leave my hair feeling heavy or greasy by the end of the day, but this one keeps it fresh and voluminous. If you're looking for a shampoo that delivers shine, softness, and movement, I highly recommend giving this one a try!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?