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what it does |
add volume |
nourish + soften |
boost shine |
fight frizz + humidity |
deeply hydrate |
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who it's for |
flat, fine-medium hair types (1-3a) |
medium to thick hair types (1-4c) |
dull fine to medium hair (1-3c) |
frizz-prone, medium to thick hair types (2a-4c) |
dry, textured + coarse hair (2a-4c) |
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amika Forget Frizz Anti-Frizz Shampoo
$28.00
or
Members earn up to 4X points on purchases & services thru 7.18. Excludes UB Marketplace™.
Highlights
Summary
The first step in your frizz-fighting routine, amika's Forget Frizz Anti-frizz Shampoo locks in moisture and locks out frizz while sealing in a long-lasting smooth.
Benefits
- Reduces frizz and smooths hair
- Delivers long-lasting humidity protection
- Leaves hair softer and more manageable
- Adds lightweight hydration without weighing hair down
- Medium to thick/coarse and wavy to coily hair types prone to frizz (2A-4C)
Key Ingredients
- Extended Humidity Shield: Heat-activated smoothing molecules and extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts
- Water Lily Extract: Helps to tame frizz and improve manageability
- Aloe Leaf Juice: Helps to enhance shine and allows hair to retain its natural moisture
- Sea Buckthorn: Known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
Research Results
- Reduces frizz up to 74% for 72 hours, even in high humidity*
- *Clinically proven for up to 72 hours
Item 2647569
Massage a quarter-sized amount of Forget Frizz Anti-Frizz Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Forget Frizz Anti-Frizz Conditioner.
Pre-caution: Avoid contact with eyes.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea-Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride*, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Review Snapshot
by PowerReviews
194 ReviewsWrite a Review
83%
Ratings Distribution
Hair Type
Most Helpful Positive Review
loveee
The Amika Forget the Frizz Shampoo and Conditioner duo is a total game-changer for anyone dealing with frizz, dryness, or lack of control. From the first wash, I noticed how much smoother and softer my hair felteven before styling. The shampoo lathers beautifully without stripping my hair, and the c...
Versus
Most Helpful Critical Review
A Decent Effort Against Frizz
Gifted by amika The Amika Forget Frizz Anti-Frizz Shampoo aims to deliver on its promise of smoother hair, and it certainly makes an attempt. Upon use, one of the first things you might notice is its lack of scent a neutral experience for those who prefer their haircare products to be fragrance-free...
194 results
No pump :(
Hair Type Wavy Hair
Amika's formula is 10/10 and smells incredible! I have no complaints about the product, but I don't like how you have to pay for the pumps separately. Truly a waste of $6. For a shampoo that costs nearly $80, I expected better.
Loved it !!
Hair Type Wavy Hair
Absolutely amazing!! Smells great !!
Very nice shampoo
Hair Type Wavy Hair
Sales person was very helpful in helping choose this shampoo , glad she did I really like it smell is great also.
Love this shampoo
Hair Type Wavy Hair
I have naturally curly hair, but dry from coloring and this adds moisture and keeps the friz down. Not to mention I LOVE how it smells!
Buying again for sure
Hair Type Wavy Hair
This definitely decreases frizz and made my hair feel smoother!
Questions
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