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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2611487
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Violet: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Synthetic Fluorphlogopite, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, Silica, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Tin Oxide, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
91 results
Get this!!!
This is the first tubing mascara ive tried and i love it !! It doesnt smudge and makes your eyelashes long !
Yes yes yes
I love this mascara it is the first tubing mascara I have tried and it is so nice to not get that raccoon eye effect I have the Teal Widdit shade and it looks so beautiful on the eyes i love how the color is noticeable but not too crazy I cannot wait to get the purple
Better than Benefit Roller Lash
I tried this once, went to use my roller lash the next day and immediately noticed a difference between the two. Half Magic is far SUPERIOR. My lashes stay curled ALL DAY and CLUMP FREE application. I will never return to benefit after this mascara.
LOVE! GET IT!
Verified Buyer
Reviewed at
I've been on the hunt for a great mascara for like...my entire life. For me rn this is IT! This mascara is super lengthening and more importantly helps my lashes hold a curl. It comes off easily when you want it to so there's no scrubbing your eyelashes off. Get it!
Happy green eyes!
Verified Reviewer
Reviewed at
Love the unique color and how it accents green eyes! Got lots of compliments on the first wear :)