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$22.50
Size:3.8 oz
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Summary
Wella EIMI Flowing Form Anti-Frizz Smoothing Balm creates luxurious smoothness, flexible control, and natural movement.
Benefits
- Anti-frizz smoothing balm
- Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools
- Apply 2-5 pumps and work thoroughly through the midlengths and ends
- Blow dry with a brush
- For extra smooth results, finish with styling iron
Item 2291969
Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.
Water/Eau, PVP Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate
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ABOUT THE PRODUCT
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Questions
Ask a QuestionQ&A
Showing 20 out of 30 Questions
- Q
Does this contain any protien in the ingredients?
- Asked by Heather
- Official Answer By Wella Professionals - Sampling + BEIt does not contain proteinWas this answer helpful to you
- Q
Can you spray then use hot rollers
- Asked by rach
- Official Answer By Wella Professionals - Sampling + BEAbsolutely yesWas this answer helpful to you
- Q
Can this also be used on wet hair?
- Asked by Cait
- Official Answer By Wella Professionals - Sampling + BENo. Shake EIMI Thermal Image spray well and hold at arm's length. Spray onto dry hair section by section before heat styling.Was this answer helpful to you
- Q
I have fine hair, will it weigh it down?
- Asked by Melinda
- Official Answer By Wella Professionals - Sampling + BENo this will not weigh down your hair.Was this answer helpful to you
- Q
Does Wella have a replacement product for Wella Enrich Straight Balm? It was an amazing product...Every stylist I've spoken about it with has agreed? Why would Wella discontinue such a great product? There's no other product out there that compares. So tired of everything good being discontinued.
- Asked by VipinPa
- Official Answer By Wella Professionals - Sampling + BEI am sorry to report that there is not a replacement for the Enrich Straight Balm at this time. Products get discontinued often if they do not sell as well as anticipated or if the ingredients are no longer available to manufacture them. Your feedback is important to us. We value and appreciate your compliments, suggestions, and/ or complaints in order to continue to improve our brand. The information you provided will be passed to our engineering and manufacturing department. Was this answer helpful to you
- Q
Does this serve as a styling spray as well?
- Asked by Lora
- Official Answer By Wella Professionals - Sampling + BEIt will have a little hold, but you may want to add a finishing spray to hold your style.Was this answer helpful to you
- Q
Is this a replacement for Wella Brilliance Leave In Balm? Loved that product and now seems to be discontinued sadly. If not, what is a suitable replacement?
- Asked by Sheri
- Official Answer By Wella Professionals - Sampling + BEInvigo Brilliance offers a vibrant color mask. Please use EIMI Beauty Balm for daily use of added shine, moisture and taming flyway’s. Was this answer helpful to you
- Q
Is this product cruelty free??
- Asked by Amber
- Official Answer By Wella Professionals - Sampling + BEAt Coty, we do not test our products on animals and are committed to ending animal testing across our industry. All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which they are sold. Coty’s human safety experts review our ingredients, as well as the finished products, by applying the best science, based on the use of recognized alternatives to animal testing, existing safety data and, increasingly, the sharing of such data with other parties and industries. Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. An example is China, where we continue to be involved in the dialogue with the Chinese authorities, including through our active membership of industry groups, to find alternatives to their use of animal testing. As part of our commitment to ending animal testing in the beauty industry, Coty has gone one step further than not testing on animals and formed a strategic partnership with Cruelty Free International (CFI), the leading organization working to end animal testing for cosmetics globally. Given our size and scale, this partnership focuses on the following: COVERGIRL is the largest makeup brand ever to receive the Leaping Bunny Certification, following a rigorous audit of the brand’s supply chain and ingredients. We are going to explore Leaping Bunny certification for other brands and certify at least one other brand to the Leaping Bunny standard by 2020. We will use the knowledge we have gained about the global supply chain Leaping Bunny certification process to help drive more responsible practices across the beauty industry. We will support Cruelty Free International in advocating for regulatory changes to end animal testing for cosmetics globally Was this answer helpful to you
- Q
Is this a spritz or aerosol heat protectant spray?
- Asked by Haircare
- Official Answer By Wella Professionals - Sampling + BESpritzWas this answer helpful to you
- Q
Does this product contain sulfates?
- Asked by Wildocean
- Official Answer By Wella Professionals - Sampling + BEThis is a great question. And no it does not. You will only find sulfates in shampoo, as they are the ingredient that cleanses the hair.Was this answer helpful to you
- Q
how long will this product be on sale ??
- Asked by martina
- Official Answer By Wella Professionals - Sampling + BESales usually last while supplies last.Was this answer helpful to you
- Q
Can I use Perfect Me with Wella SP Luxe Oil? If so, which one do I use first?
- Asked by Bleached blond
- Official Answer By Wella Professionals - Sampling + BESure you can. Use the oil before the spray. Thank you for reaching out.Was this answer helpful to you
- Q
Hello! I'm wondering what kind of smell does this product have? I have discovered that I really don't like overly smelly products.
- Asked by Kay
- Official Answer By Wella Professionals - Sampling + BEIt has a light smell, similar to hairspray, however it does not linger long.Was this answer helpful to you
- Q
I bought Wella perfect me and Wella light luminous oil. Which one do I apply first?
- Asked by Rosebud
- Official Answer By Wella Professionals - Sampling + BEApply the Wella Perfect Me firstWas this answer helpful to you
- Q
I use the Brilliance shampoo, conditioner and mask. I'm having a lot of static in my hair. My hair is fine and the static is making it stick out. Will this product help? I blow dry and flat iron my hair. Which product would you recommend with the line Im using for static fly always? Will this work?
- Asked by Rosebud
- Official Answer By Wella Professionals - Sampling + BEThis product is light weight and easy to work with. It would also do the trickWas this answer helpful to you
- Q
how long will this product be on sale ??
- Asked by martina
- Official Answer By Wella Professionals - Sampling + BESales usually last while supplies last.Was this answer helpful to you
- Q
Can I use Perfect Me with Wella SP Luxe Oil? If so, which one do I use first?
- Asked by Bleached blond
- Official Answer By Wella Professionals - Sampling + BESure you can. Use the oil before the spray. Thank you for reaching out.Was this answer helpful to you
- Q
Hello! I'm wondering what kind of smell does this product have? I have discovered that I really don't like overly smelly products.
- Asked by Kay
- Official Answer By Wella Professionals - Sampling + BEIt has a light smell, similar to hairspray, however it does not linger long.Was this answer helpful to you
- Q
I bought Wella perfect me and Wella light luminous oil. Which one do I apply first?
- Asked by Rosebud
- Official Answer By Wella Professionals - Sampling + BEApply the Wella Perfect Me firstWas this answer helpful to you
- Q
I use the Brilliance shampoo, conditioner and mask. I'm having a lot of static in my hair. My hair is fine and the static is making it stick out. Will this product help? I blow dry and flat iron my hair. Which product would you recommend with the line Im using for static fly always? Will this work?
- Asked by Rosebud
- Official Answer By Wella Professionals - Sampling + BEThis product is light weight and easy to work with. It would also do the trickWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
140 ReviewsWrite a Review
79%
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
My absolute favorite!!!
I have tried every "anti-frizz" product you can think of. I can honestly nothing compares to Wella Flowing Form. It's so amazing that I haven't straightened my hair in weeks! Embracing my waves to the fullest and loving it! I would most definitely recommend this product to anyone having a hard time ...
Versus
Most Helpful Critical Review
Do not use! Made my hair break off
I have never had problems with breakage, literally ever. I have quite healthy hair in general, but I thought it would be a good idea to start using a heat protectant for when I curl my hair. This is the only new product I've used on my hair, so this has to be the culprit. I've had spots of my hair l...
140 results
Smells AMZINGGG
Im obsessed with this and will never go back to my old heat sprays! This smells so so good im obsessed
Great product
I have thick, coarse hair, this product works great to tame my hair down and gives it a nice sleek look! A little goes a long way.
I buy this product on a regular basis.
Hair Type Very Curly Hair
I have been using this product for many years. It works very well on my hair. It also smells good.
Amazing!
Hair Type Wavy Hair
Gives the perfect amount of hold while smoothing frizz and adding shine.
I Buy This Product Over & Over!!
Hair Type Wavy Hair
I love Wella EIMI Flowing Form Anti-Frizz Smoothing Balm. It helps keep the frizz away from my hair and helps enhance my curls. I've been using this product for years!