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Nude MatteIn stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Urban Decay Eden Matte Eyeshadow Primer Potion is an eyelid primer with a matte finish for vibrant, crease-free eyeshadow looks that are long-lasting up to 24 hours.
Benefits
- This nude, creamy eyelid primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eyeshadow and eyeliner from creasing and cracking.
Features
- Paraben-free
- Cruelty-free
•For long-lasting wear, smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. •You can also wear alone for a subtle neutral look. •Pro tip: Can also serve as shadows or highlighters!
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate.
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Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 15 Questions
- Q
I'm 65 and in the past have bought this but saw the anti-aging primer. I don't typically wear eye shadow, but wear the primer to cover the reddish tint on my lids. Which one do you recommend, this or anti-aging for my eyelids?
- Asked by TL
- Official Answer By Urban Decay - Brand EngageHello! If you're looking to add some color to neutralize your eyelid tone, we suggest going with our Eden Matte Eyeshadow Primer Potion. We hope this helps!Was this answer helpful to you
- Q
Can this be worn without eye shadow to prevent oily eyelids?
- Asked by YoloRN
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for asking about Urban Decay Eden Matte Eyeshadow Primer Potion - Nude Matte! Yes, you can wear this eyelid primer on its own. This nude, creamy eye primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look. We hope that you try it out soon.Was this answer helpful to you
- Q
There are different versions of Urban Decay Eyeshadow Primer Potion and the descriptions contradict each other even within the same product description. I DON'T want invisible primer. I want OPAQUE MATTE to hide eyelid redness, not transparent, not shimmery.
- Asked by Beauty Cook
- Official Answer By Urban Decay - Brand EngageHello there, thanks for reaching out. We're so sorry for the confusion regarding our Eden Matte Eyeshadow Primer Potion. Based off the information provided, we think you would enjoy our Original Eyeshadow Primer Potion. This is a nude, creamy eye primer. It is our hope you can check it our with great success!Was this answer helpful to you
- Q
I have my existing tube Of Eden and it has a light cream color to it which I like. The description on Eden now says that it does not have a light creme color finish. Can you please clarify?
- Asked by Elise
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for contacting Urban Decay. Our Eden Matte Eyeshadow Primer Potion is a nude, creamy eye primer dries invisibly with a matte finish to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look. We hope this information helps!Was this answer helpful to you
- Q
I have this primer and just noticed that it has TALC in the ingredient list. Isn't TALC irritating to the eyes and not a good ingredient in a make up product?
- Asked by Princess22
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your inquiry. L’Oréal USA, which includes Urban Decay, uses only cosmetic-grade talc in the formulation of our products. Cosmetic-grade talc does not contain asbestos. L’Oréal USA maintains a robust compliance program to ensure that our talc is free from asbestos fibers and we work with our suppliers to confirm the absence of asbestos. L'Oréal is committed to upholding the highest standards of safety for all the products it makes and sells. Our products are in full compliance with the requirements for safety in the more than 130 countries in which our products are sold, as well as with FDA regulations and the European Union Cosmetic Directive. For more information, please visit: https://inside-our-products.loreal.com/ingredients/talc.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 506Everyday
- 306Going Out
- 186Work
- 167Natural Effect
- 134Smokey Effect
Describe Yourself
- 247Classic Style
- 220Natural Style
- 117Trendy Style
- 1>50
- 1Mid 50s
Most Helpful Positive Review
Best Eye Primer For All Types
I have used all of UD's eye primers & given them all a good shot. I used to use the og 4ever- until EDEN. Eden is the best EP I have ever used. I am 40 & have very hooded eyes. This color corrects- a lil goes a long way. I apply using my Sigma 3DHD precision brush & set w/flesh tone shadow or trans ...
Most Helpful Critical Review
Not For Me...
I"ve used other primers from Urban Decay (the Original and Sin) and loved them so when I picked up Eden the other day I naturally assumed it would be great as well. Nope...I was wrong. The application of this product is so frustrating that I used it twice and threw it away. I can only see the produc...
761 results
Not for my super oily eyelids
Without this, oil is dripping into my eyes by noon. With this, oil is in my eyes by 2 or 3pm. Sadly, the only eye primer I've found that actually worked (by another brand) has been discontinued, so I'm back to this until I can find something better.
Would be great if it didn't constantly crease
I won't purchase this product again. No matter how I apply it (fingers, brush), it creases. Then when i fix the crease, it creases again! And again. And again. I don't even apply much product. I'm disappointed. I expected more for the price, but it fell short.
Not for me.
Color is odd looking. Not a natural skin tone or clear substance. Weird application wand that puts too much product on.
will never be without this primer
this is a repeat purchase as I moved and lost my original tube; I have tried other eyeshadow primers but this one is my favorite along with the ABH, but ABH has no applicator; this primer is easy to blend, covers discoloration on my lids and locks my shadow in all day
The worst eye primer I have ever used!
What is up with Naked Decay? The purple tube was always so good, but I have a lot of redness lately on my lids, so I thought I would try this one. In about an hour it is creasing and it's a whitish color against my medium brownshadow. What a waste of money!