Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner #1
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner #1

 Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

$29.00

or

    Offers

    Pickup and delivery options

    In stock and ready to ship

    Usually ships in 24 hours

    Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

    Earn points on this purchase.

    Details

    Benefits

    • 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
    • Longwearing color with zero bleed
    • Precision-tip liner for easy application on the go
    • Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil

    Research Results

    • Better-looking lips instantly** 98% said lips feel cared for & conditioned
    • 98% said balm feels smooth on lips
    • 95% said liner does not drag or bleed upon application
    • After 8 days of use: Lip lines appear blurred & visibly reduced**
    • *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
    • **In a consumer study with 104 subjects.

    Key Ingredients

    • Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
    • Jojoba Oil: Provides deep hydration & protects against dryness
    • Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
    • *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen

    Item 2655592

    How To Use

    LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.

    FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
    *Once it clicks up, it doesn't click down!

    DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.

    Ingredients

    G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).

    G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    Color

    PRETTY IN ROSE

    $29.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Current Product

    IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    Color:

    PRETTY IN ROSE

    $29.00

    Step 2

    Step 3

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    1528 ReviewsWrite a Review
    91%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    Great Formula, Just More Pigmented Than I Expected

    [I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...

    Versus
    Most Helpful Critical Review
    Middle of the road on this one....

    [I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...

    1528 results

    Nice product

    Submitted 3 months ago

    By Yolanda

    From San Angelo

    [I received this product in exchange for my honest review] I was so excited when I got the ITC do it all lip transformer. The product is double ended. Smooth finish. Great color. Long lasting. the lip liner retracts and the lip balm doesn't. I like the pink in power pigment, good coverage, and very easy to remove. It is very versatile.

    User submitted media
    It cosmetics

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    I won't buy again this product

    Submitted 3 months ago

    By ANNA

    From Germantown

    I bought it from Ulta store last Saturday and was happy with the color but very quickly got disappointed when I tried to re put it back and now I read the How to use section and noticed that once you wind it out it is NOT going back in. So now I cannot use it anymore!!! You need to have a big sign in the store as well! I wasted my money.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Would never buy this product again

    Submitted 3 months ago

    By Fran

    From Cary, Il

    The lip liner end is very fragile and breaks easily also cakes. The lipstick end is just OK.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Too drying

    Submitted 3 months ago

    By Danielle

    From Detroit, MI

    [I received this product in exchange for my honest review] I found this product to be very drying. I was unable to wear it due to my lips becoming instantly drier after applying. I tried to use a lip mask prior on the second try, but this made the product come right off and didn't it stay in place at all. Would not recommend

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Great convenient product

    Submitted 3 months ago

    By Jennifer

    From MI

    [I received this product in exchange for my honest review] I really love the ease of use of this product and the fact that it's 2-in-1. Great long lasting quality product. Not sticky. Goes on smooth. Not a fan of this color, as it's quite dark, but overall the product is fantastic.

    User submitted media 1 of 4
    Full item
    User submitted media 2 of 4
    Liner
    User submitted media 3 of 4
    Stick
    User submitted media 4 of 4
    Open product

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    What do you want to know about this product?