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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
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Summary
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner is a 2-in-1 lip combo that is a perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm.
Benefits
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
Research Results
- Better-looking lips instantly** 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 95% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
- **In a consumer study with 104 subjects.
Key Ingredients
- Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
- Jojoba Oil: Provides deep hydration & protects against dryness
- Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen
Item 2655594
LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
*Once it clicks up, it doesn't click down!
DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).
G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Formula, Just More Pigmented Than I Expected
[I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...
Most Helpful Critical Review
Middle of the road on this one....
[I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...
1528 results
Absolutely my fave!
Such a stunning shade on any lip it touches! I tried this out on my 45 yr old lips and my daughters who is 8 and it suits both ages and two different skin tones. It goes on so smooth and feels weightless. It didn't dry either of our lips out either. This is easily my favorite lip product at the moment.
I liked it at the store but
I swatched this pencil at the store and it seemed so moisturizing. So i bought one. When i went to put it on it was not moisturizing. I had to scratch my lips to get the pencil side to show up and the balm side is super heavy. It just sits heavy on your lips. Waste of money for me.
The all in one on the go must have!
[I received this product in exchange for my honest review] The lip liner that's been living in my bag, perfect for the on the go busy mom like myself, the liner glides on smoothly and the hydrating lip balm is the perfect shade of pink. "Pink in powder" is the shade.and I absolutely love it. Light powdery scent, the wearability is satisfactory I can have a latte and a snack without it getting smudged ! The convenience of both a liner and creamy balm is perfect for me, very hydrating !
Unhappy Camper
[I received this product in exchange for my honest review] I had very high hopes with the IT Cosmetics Do it all Lip Transformer because I use this brand in skin care and cosmetics. But this was awful! First of all the packaging came damaged. Second when I went to try the lipliner the tip came off and it got messy. It was very drying and it not nice to put on. Third, I went to put the balm and the tip came off and it got even messier than the lipliner. That was drying too and it did not go on smoothly. I felt if I was sent the bad batch to try. Fourth, the balm clicking mechanism didn't click with me and I couldn't take the balm back inside so its sitting on top of my vanity until my reviews is received. Maybe two nice things that I'm able to point out which is the color, its nice and subtle and the taste is ok but all and all I wasn't happy with the product.
Please fix the dispensing of the product
[I received this product in exchange for my honest review] Lip liner and lip balm in one product works well. Lip balm is well hydrating and has a pleasant fragrance. I received "Pink In Power", for me was very subtle, which is what I prefer for a more natural look. Perfect for every day wear or a night out. My one complaint would be product dispensing. You cannot retract the product back down. If you put too much out, you will waste it trying to put the cap back on.
