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IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
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Summary
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner is a 2-in-1 lip combo that is a perfectly paired liner and balm duo that takes the guesswork out of shade matching. Featuring a no-bleed, longwearing lip liner and a hydrating lip balm.
Benefits
- 2-in-1 lip balm + lip liner with perfectly paired shades (no more guessing!)
- Longwearing color with zero bleed
- Precision-tip liner for easy application on the go
- Hydrating Serum Complex with cupuaçu butter, collagen peptide* and jojoba oil
Research Results
- Better-looking lips instantly** 98% said lips feel cared for & conditioned
- 98% said balm feels smooth on lips
- 95% said liner does not drag or bleed upon application
- After 8 days of use: Lip lines appear blurred & visibly reduced**
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collage
- **In a consumer study with 104 subjects.
Key Ingredients
- Cupuaçu Butter: Nourishing butter helps comfort lips & protects the skin barrier
- Jojoba Oil: Provides deep hydration & protects against dryness
- Collagen Peptide*: Helps boost hydration; smooths lip lines & wrinkles
- *With Collagen Peptide: a biosynthetic collagen peptide similar to a protein fragment found in collagen
Item 2655593
LINE IT: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
FILL IT: Flip to use the balm end. Fill in lips to add color and hydration. Twist up just 3X for the perfect application.
*Once it clicks up, it doesn't click down!
DO IT YOUR WAY: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
G2035929: Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Silica, Sucrose Tetrastearate Triacetate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Synthetic Fluorphlogopite, Isoamyl Laurate, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Kaolin, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, [+/- May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 15850 / Red 7 Lake, CI 19140 / Yellow 5 Lake, CI 15850 / Red 6, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 77742 / Manganese Violet, CI 45380 / Red 21, CI 42090 / Blue 1 Lake]. (F.I.L. N70081480/2).
G2035930: Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isocetyl Stearate, Polybutene, Candelilla Wax Hydrocarbons, Diisostearyl Malate, Theobroma Grandiflorum Seed Butter, Silica, Dipentaerythrityl Pentaisononanoate, Glyceryl Citrate/Lactate/Linoleate/Oleate, Glycine Soja Protein / Soybean Protein, Limnanthes Alba Seed Oil / Meadowfoam Seed Oil, Synthetic Fluorphlogopite, Synthetic Beeswax, Dipalmitoyl Hydroxyproline, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Sorbitan Stearate, Parfum / Fragrance, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Glycyrrhiza Glabra Leaf Extract / Licorice Leaf Extract, Phospholipids, Tribehenin, Sorbitan Isostearate, Tocopherol, Isopropyl Titanium Triisostearate, Lactic Acid, Kaolin, Palmitoyl Tripeptide-1, [+/- May Contain: CI 77891 / Titanium Dioxide, Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7, CI 77742 / Manganese Violet, CI 15850 / Red 6, CI 19140 / Yellow 5 Lake, CI 17200 / Red 33 Lake, CI 15985 / Yellow 6 Lake, CI 42090 / Blue 1 Lake, CI 45410 / Red 28 Lake]. (F.I.L. N70081451/1).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Formula, Just More Pigmented Than I Expected
[I received this product in exchange for my honest review] I've been a long-time fan of IT Cosmetics, and I love a good lip balm, so when I was offered the opportunity to try IT Cosmetics Do It All Lip Transformer for free in exchange for my honest opinion, I was excited to give it a try. I love th...
Most Helpful Critical Review
Middle of the road on this one....
[I received this product in exchange for my honest review] As a huge lip liner and lipstick user I was excited to try the Do It All Transformer in Caramel. Typically- I migrate to neutral tones in lip liners, lipstick and gloss. The caramel of the product wasn't quite neutral. The color held that ...
1528 results
WOAH
I got two during the lip sale and i love it! Humble honey looks very natural on me. I havent tried the caramel one yet but as an ulta employee i highly reccomend
Easy to wear, natural feeling and no scent
[I received this product in exchange for my honest review] I really enjoyed the It Cosmetics Lip Transformer All-In One Duo. The formula is creamy and applies smoothly without looking pasty or uneven. It feels comfortable on the lips, never drying, and actually left my lips feeling softer and more hydrated throughout the day, One of my favorite features is the convenient all-in-one design, which combines a lip liner and lipstick in a single product. The shade "Pink In Power" is beautiful and flattering, though I would have preferred the liner to be slightly deeper shade than the lipstick for added definition and dimension. There are a couple things worth noting. The liner is retractable, which makes it easy to use, but the lipstick is not. If you accidentally twist the lipstick up too far, it can be tricky to put the cap back on without nicking or damaging the product. The color offers good staying power, although it is not transfer proof. It wears well throughout the day, but will transfer when your lips coming into contact with items like cups, utensils, or napkins. I also appreciate that it has no noticeable scent or taste. Another standout feature is its versatility. It looks beautiful on its own for a soft matte every day look, but it can also be elevated with a layer of It Cosmetic Confidence in a Serum Gloss in the shade "Self-Assured" for more polished, glossy finish.
Beware - balm side doesn't retract
Purchased this today after an impulse buy at the store. I got home and tried it on only to learn that while you can twist the lip liner side to retract the product, you cannot retract the lip balm side. Once you twist it out, it's out. There is no going back. And if you happen to twist the wrong way in your vain efforts to retract it, you'll end up exposing way too much of the stick. On top of this mess, there is no extra room in the cap to safely cover the exposed stick. I am really sad about this as I think I would've gotten good use of the product. Ended up returning it.
Easy all-in-one!
[I received this product in exchange for my honest review] This is a very pigmented, easy to use all-in-one tube of lip heaven! As you can tell, my lips have almost no natural color. A quick swipe with the smooth stick-side gives full color and a hint of moisture. The pencil on the other end makes sharp lines easy. No stickiness. One thing to note - once you crank product out of the tube, there's no putting it back, so be mindful.
Not for me.
[I received this product in exchange for my honest review] I really wanted to like this product, but it was a miss for me. The lip liner was very dry and crumbly, making it difficult to apply. The lipstick was just okay. It faded quickly and left my lips feeling dry. I do like the idea of having a lipstick and liner in one, but after twisting the lipstick up, it would not go back down. Overall, the concept is great, but the formula and packaging just did not work for me.
